Navigating a company profile on Crunchbase

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Crunchbase Staff
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Built on the data you trust, Crunchbase company profiles both predict and analyze the company activity that matters most to you, closing the gap between accessing data and making business decisions with it. 

Explore a company profile page to understand a company’s growth, momentum, investment areas, and outlook - all made possible by the power of Crunchbase data and AI

  • Become an instant expert without tedious company analysis 
  • Uncover and prioritize opportunities and risks
  • Use trusted data analysis to make the right decisions 

Use the navigation bar on the left-hand side to find what you’re looking for on the page.

We’ll dive deeper into each of these profile sections below.

Overview

Think of the Overview section as a quick snapshot of the company you’re looking at. 

Find the company’s Growth Score and Heat Score at the top of the profile.

Growth Score quantifies a private company’s growth using both predictions and historical data including funding, operations, headcount, market share, financial, customer growth, product usage, M&A, investments changes, and historical growth of this company. 

Heat Score measures the market interest or prominence of a company based on profile activity and presence in the media.

Use the company performance metrics graph to understand the momentum of the company and the historical events that led to the current growth or heat status. 

Next, find out key details about the company, including a funding summary, key people, and company profile activity, which measures Crunchbase user activity on a profile within a specific industry.

Predictions & Insights

With Predictions and Insights, you can both forecast upcoming trends and company movements, and quickly understand current ones.

First, you’ll be presented with the company’s Growth Insight and Growth Prediction.

Growth Insight provides a concise overview of a company’s current growth by tracking changes in finances, operations, customer base, market share, and more — including the top contributing factors that inform the insight.

Growth Prediction uses an AI (or ML) model to forecast the likelihood that the company will be growing in the future.

Next, you’ll find Notable Events, Similar Companies, and IPO/Acquisition Predictions.

Notable Events surfaces relevant news articles and insights about the company and/or industry.

Similar Companies are generated through a proprietary machine learning model that analyzes underlying data attributes (i.e. industry tags, company description, firmographics, financial information, etc.) to surface similar accounts and possible competitors, helping you discover related accounts to fill your pipeline.

IPO Prediction forecasts the likelihood of a private company going public in the near future, while Acquisition Prediction forecasts the likelihood of a private company getting acquired in the near future. With both of these predictions, you can view and click their top contributing factors to learn more.

Click into the Growth Outlook subsection of Predictions & Insights to quickly assess a company's growth performance and determine which companies merit further exploration.

Financials

This section is where the company’s financial information lives. Here, you can discover details on the company’s funding rounds, investors, and more.

Head to the Financial Details subsection in the left navigation to dive deeper into financial details and insights.

Click into the data that interests you to be redirected to search and find specific details on that financial data point.

People

Find out about the individuals who make up an organization in the People section. 

Click into the Profiles & Contacts subsection to learn more about, including leadership changes and layoffs with the Key People Events feature. 

News

View recently posted news articles to stay up-to-date on the latest company activity. 

In the News & Analysis subsection, you can select News Signals that interest you.

Technology

This section is powered through our partnership with industry-trusted data partners, including BuiltWith, G2 Stack, IPQwery, SEMrush and Bombora.

Click into the Tech Details subsection to gain additional technology insight into the company’s web traffic, app metrics, IT spend, and tech stack. 

 

If you have questions or feedback about the new profile experience, please contact our support team at prosupport@crunchbase.com.

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