How to use SEMrush on Crunchbase Profiles

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Crunchbase Product Team
  • Updated

Crunchbase now offers SEMrush web traffic analytics, directly on Crunchbase profile pages.

Traffic is pulled from the company or organization’s external website and listed on their Crunchbase profile page. For example, if you were on Tesla's Crunchbase profile, you would see SEMrush statistics for www.tesla.com.

How do I find SEMrush data on Crunchbase profiles?

  1. Click on any company or organization profile
  2. Click on the Technology tab and scroll down to the SEMrush card 
  3. Quickly analyze the company or organization’s website statistics in the Traffic and Engagement tabs.

Note: If there is no SEMrush data for this profile, no SEMrush card will be shown.

How can I use web traffic data?

Web traffic analytics will help you benchmark against competitors in your industry, identify emerging trends, understand customer engagement on your own site, your partners, and more.

Let’s say LE TOTE, a fashion e-commerce company, wants to benchmark their web traffic against their competitor, StitchFix. They want to see how many monthly visits StitchFix gets on average, and where their bounce rate stands.

To begin, they’ll go to StitchFix’s Crunchbase profile, and navigate to the Technology tab, and scroll to the SEMrush card. Here they will see a quick snapshot of StitchFix’s traffic.

SEMrush_-_Profile_1.png

At the time of this article, they see that StitchFix has approximately 12,644,797 monthly visits, and roughly 6% web traffic growth month-over-month. To see the bounce rate and additional web traffic statistics, they’ll click on the Engagement tab.

SEMrush_-_Profile_2.png

StitchFix’s bounce rate is 30.02%.

Next, they’ll navigate to the LE TOTE Crunchbase profile to see how they themselves compare.

SEMrush_-_Profile_3.png

The LE TOTE website has much lower monthly visits at only 112,162, but given the difference in market share, this is expected. Let’s see how well LE TOTE’s bounce rate compares, by going to the Engagement tab.

SEMrush_-_Profile_4.png

LE TOTE’s bounce rate is similar at 32.92%. This indicates that the users who do visit the StitchFix site stay slightly longer and engage with their content more; however, they need to drive more visitors to their site and entice visitors to keep coming back.

LE TOTE can now take this market intelligence and strategically improve our inbound traffic efforts through marketing channels. This comparison with SEMrush data allows them to put their budget where it’s going to have the most impact.

What do these SEMrush metrics mean?

Traffic: Here you will see a quick snapshot of web traffic to the company or organization’s external website. Monthly Visits and Monthly Visits Growth are key statistics at the top, and the countries where the website is ranked highest are listed below, along with the following data fields.

Data Field

Description

Monthly Visits

Total (non-unique) visits to the site for the last month. Includes both desktop and mobile web

Monthly Visits Growth

Percent change in total visits to the site from the previous month. Includes both desktop and mobile web.

Site’s traffic by country

Breaks out the website’s monthly traffic by country.

Share of Monthly Visits

Traffic rank of site, as compared to traffic of all other sites visited by users of a given country.

Monthly Visits Growth

Percent change in total visits to site for a given country from previous month. Includes both desktop and mobile web.

Site’s Rank in Country

Traffic rank of the website for a given country, measured as a comparison of traffic of this site to all other sites visited by users in a given country.

Monthly Rank Growth

Percentage change in traffic rank of site in a given country from previous month.

 

Engagement: Here you will see a quick snapshot of how the company or organization’s web traffic is ranked on a global scale, and additional engagement metrics listed below.

Data Field

Description

Visit Duration

Average time spent by users on a website, per visit in seconds. Includes both desktop and mobile web.

Visit Duration Growth

Percent change in average time spent by users on a website, per visit, from previous month. Includes both desktop and mobile web.

Page Views / Visit

Average number of pages viewed by users in each visit to a site in the last month. Includes both desktop and mobile web.

Page View / Visit Growth

Percent change in average number of pages viewed by users in each visit to a site, compared to previous month. Includes both desktop and mobile web.

Bounce Rate

Percentage of visitors to site who navigate away after viewing only one page. Includes both desktop and mobile web. Includes both desktop and mobile web.

Bounce Rate Growth

Percent change in bounce rate from previous month. Includes both desktop and mobile web.

 

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