How to use Apptopia on Crunchbase

Article author
Crunchbase Product Team
  • Updated

Crunchbase now offers revenue and usage data for a company’s apps on the iOS and Google Play stores with Apptopia app data. This data also includes companies’ SDKs (Software Development Kits).

Apptopia provides mobile app intelligence for iOS and Android application usage and revenue data. Get access to accurate and transparent information on macro app trends and granular app-specific analysis.

Apps and SDKs are pulled directly from the company iOS and Google Play listings and listed on their Crunchbase profile page. For example, if you were on Facebook's Crunchbase profile, you would see applications like Facebook Messenger and the Facebook Mobile app listed in the Apptopia section on the profile.

 

How do I find Apptopia data on Crunchbase profiles?

  1. Click on any company or organization profile
  2. Scroll down to the Apptopia card
  3. Quickly analyze the technologies being used on a company or organization’s website in the Overview, Ratings and SDKs tabs.

Note: If there is no Apptopia data for a profile, no Apptopia card will be shown.

 

How can I use Apptopia app-revenue and usage data? 

Apptopia’s application usage and revenue data is used by Product Managers, Salespeople, Marketers, Investors and many others to gain valuable market intelligence in the mobile application sector.

Let’s say you’re a Product Manager at Soundcloud in charge of staying on top of competitors and their streaming services. You want to keep tabs on how their apps are growing and how they’re being received by users. Enter, Apptopia.

To begin, let’s navigate to Soundcloud’s profile on Crunchbase and select the Technology tab. Then scroll to the Apptopia card. Here we can get a benchmark on our own company’s performance.

Apptopia_-_Profile_1.png

From the Overview tab, we can see Soundcloud’s total mobile app downloads and month to month growth. Looks like the monthly download growth has increased at a rate of 0.78%.Apptopia_-_Profile_2.png

From the Ratings tab, we get a breakdown of the individual app ratings in both Google Play and iOS app stores, as well as month-over-month rating growth.

Apptopia_-_Profile_3.png

From the SDKS tab, we can access a list of software development kits that a company’s applications are using. Your competitors’ SDKs can be an excellent source of inspiration when choosing SDKs for your own company.

Apptopia_-_Profile_4.png

Now let’s check out the app performance of our major competitor, Spotify, and see how we stack up.

Apptopia_-_Profile_5.png

Spotify has almost 5X our total downloads (19M vs. our 5M downloads). The bulk of these downloads come from their streaming platform, Spotify Music. Let’s click on it to find out more.

Apptopia_5.png

From the Application Overview, we get a more detailed breakdown of the individual application’s performance. Looks like Spotify is doing a pretty good job of converting subscribers and driving revenue through their app, with in-app purchase revenue of over $2 Million.

If we scroll down, we can see app-performance statistics broken down by storefront (iTunes and Google Play).

Apptopia_6.png

Interesting! Looks like Spotify’s monthly downloads growth has decreased by recent growth in the Google Play store.

With Apptopia in the Crunchbase Marketplace, you can continue to view mobile app analysis for other competitors like Tidal and Apple music—without ever leaving Crunchbase. Use Apptopia to quickly create a detailed and up-to-date competitor analysis report, or simply keep tabs on your own growth.

 

What do these Apptopia metrics mean?

Data Field

Description

Updated As Of

The last day this data was updated.

Total Downloads

This is total downloads for the previous month for all apps published by this company.

Total Downloads Growth

This is the month over month change in total downloads for the publisher across all apps.

SDK Name

Name of Software Development Kit in use by a given app.

SDK Status

Indicates whether an SDK is active or inactive for a given app.

Total SDKs installed

Totale SDKs installed on app.

Newly installed SDKs

Newly installed SDKs.

Installed Date

Date when this SDK was first detected by Apptopia for this app.

App Name

Name of a given app.

App Publisher

This is the publisher of the app, as defined by the app stores.

App Price

Price paid by users to download a given app.

App Store

Designates which store(s) a given app is offered on.

App Categories

Keyword descriptor for an app as identified in app stores.

App Launch Date

Date on which this app was first introduced on any app store.

App Monthly Downloads

Number of total downloads of a given app, including both Google Play and iOS downloads where applicable. Data is based on previous month estimates.

App Monthly Downloads Growth

Percentage change in total monthly downloads of a given app compared to prior month.

App Daily Active Users

Number of unique daily app users averaged over the last month, including both Google Play and iOS users where applicable.

App Daily Active Users Growth

Percentage change in daily active users of a given app compared to prior month, including both Google Play and iOS users where applicable.

App Monthly Active Users

Number of unique monthly app users over the past month, including both Google Play and iOS users where applicable.

App Monthly Active Users Growth

Percentage change in monthly active users of a given app compared to prior month, including both Google Play and iOS users where applicable.

Total App Revenue

Total monthly revenue generated by a given app, including both Google Play and iOS where applicable.

Total App Revenue Growth

Percentage change in total app revenue compared to previous month, including both Google Play and iOS where applicable.

App Advertising Revenue

Monthly advertising revenue generated by a given app, including both Google Play and iOS where applicable.

App Advertising Revenue Growth

Percentage change in app advertising revenue compared to previous month, including both Google Play and iOS where applicable.

In-App Purchases Revenue

Monthly in-app purchases revenue generated by a given app, including both Google Play and iOS where applicable.

In-App Purchases Revenue Growth

Percentage change in in-app purchases revenue compared to previous month, including both Google Play and iOS where applicable.

 

How do I use Apptopia data with Advanced Search?

You can search with Apptopia filters in Crunchbase to compare the performance and revenue data of different companies’ mobile applications. Web traffic analytics will help you benchmark against competitors in your industry, identify emerging trends, and better understand the customer journey.

Let’s say you are an investor interested in making your next big splash. You can generate a list of investment leads by querying the Crunchbase dataset for companies with the fastest-growing mobile apps.

To begin:

  1. Select Companies from the Advanced dropdown in the top navigation
  2. From the filters section, scroll down to Partner Filters
  3. Locate the filter Mobile App MAU (Apptopia) and enter 50 - 10,000 in the text input box
  4. Watch your results update in real time

Apptopia.png

Presto! We have a list of companies with the fastest growing apps. Looking to get a bit more granular? Filter this list down to only E-Commerce companies by adding another filter:

  • From the filters section, scroll to Industry and type in “E-Commerce” and select the E-Commerce option from the dropdown menu. 

Screen_Shot_2020-07-09_at_11.27.38_AM.png

We now have a super-targeted list of five E-Commerce companies with surging mobile applications.

How do I see Apptopia columns in my search results?

To see Apptopia details across your search results, start by clicking Edit View or Add Columns.

Screen_Shot_2020-07-09_at_11.27.38_AM.png

Using the search example above, we can add columns for the Number of Apps and Downloads Last 30 Days a company has.

Screen_Shot_2020-07-09_at_11.29.51_AM.png

Looking to find out what app categories are available for Apptopia, click here!  

How do I use Apptopia drill-downs?

 To search for specific apps rather than the companies that publish them, click the magnifying glass next to a company’s name in any search that includes Apptopia filters, and click App.

Apptopia_Search_3.png

Apptopia_Search_4.pngBy clicking Clear Filters you can use the Add App Filter button to query the Apptopia dataset for the fastest growing apps.

 

Looking for more filters related to app metrics? 

From the Filters section, click on “Need More Filters? Try Query Builder” - you’ll see this option at the bottom. From there you should be brought to our query builder that allows you to add more Marketplace filters to your search. 

 

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