SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more. SEMrush is a leading online marketing solution, voted the best SEO Software in the U.S. and Europe in 2017. The tools and reports help marketers and business owners drive traffic to their websites by providing data for competitive analysis, SEO, PPC, Social Media, Content Marketing, and PR.
| Data Field | Description |
| Average Visits (6 months) | Average of monthly visits over the past 6 months. |
| Bounce Rate Growth | Percentage of visitors to site who navigate away after viewing only one page. Includes both desktop and mobile web. Includes both desktop and mobile web. |
| Bounce Rate Change | Percent change in bounce rate from previous month. Includes both desktop and mobile web. |
| Country |
Represents the top 5 countries by total traffic to the site. |
| Global Traffic Rank | Traffic rank of site, as compared to all other sites on the web. |
| Monthly Rank Change | Percentage change in traffic rank of site in a given country from previous month. |
| Monthly Rank Change (#) |
The raw number of rank positions that this site has changed from last month. |
| Monthly Rank Growth | The raw number of rank positions that this site in a given country has changed from last month. |
| Monthly Visits | Total (non-unique) visits to site for the last month. Includes both desktop and mobile web. |
| Monthly Visits Growth | Percent change in total visits to site for a given country from previous month. Includes both desktop and mobile web. |
| Page Views per Visit | Average number of pages viewed by users in each visit to a site in the last month. Includes both desktop and mobile web. |
| Page Views per Visit Growth | Percent change in average number of pages viewed by users in each visit to a site, compared to previous month. |
| Share of Monthly Visits | Percent of total site visits that come from a given country. |
| Site's Rank in Country | Traffic rank of site, as compared to all other sites in a given country. |
| Visit Duration | Average time spent by users on a website, per visit in seconds. Includes both desktop and mobile web. |
| Visit Duration Growth | Percent change in average time spent by users on a website, per visit, from previous month. Includes both desktop and mobile web. |
| Visits to Site | The total visits to this site from a given country. |
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