Bombora identifies what businesses are actively researching, providing intent data for sales prospecting. We offer a technology related topics from Bombora. Only available with Data Boost, Bombora will provide you with the following data:
Data Field | Description |
Surge Score | Surge score measures the intensity to which a company demonstrates interest on a particular topic. It is calculated on a scale of 0-100. The higher the score, the higher the interest. |
Topic | Topics are a specific type of product or service that a company’s employees are searching for, indicating potential intent to take action. |
Topic Category | Topic categories are a class of topics, provided by Bombora. |
Weekly Surge Change | Week-over-week percentage change in Surge Score. |
Weeks Surging | Number of consecutive weeks a topic has been surging for a company (Surge Score greater than 64). |
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