Crunchbase Pro users can fully access Crunchbase's Company and Market Insights — AI-powered analyses that turn private company and market activity into context you can act on.
Crunchbase company data helps you understand what's happened. Insights help you understand what's happening now and why — from company growth and market momentum to competitors, products, investors, news, and valuation.
What Insights can I access?
Company momentum
- Growth & Heat Scores: Understand changes in company growth and market interest relative to historical performance.
- Growth Insight: See a company's current growth state and the factors contributing to it.
- News Insights: Turn relevant company news and events into actionable context.
Products, markets & competition
- Products & Services: Understand what a company sells and how it positions its offerings.
- Micro-Industries: Explore granular markets based on the products and services companies actually offer (these are best seen in the primary industry on a profile, the segmentation within market maps, or can be parsed in work your agents or questions your LLM returns using the MCP).
- Market Insights:Understand momentum and changes across private markets.
- Competitors: See ranked competitors and the reasons companies compete across products, customers, markets, and geographies.
Same idea here as above, perhaps this is where we show an image of the competitors table to ground where in profile and reiterate or ask your agent to return this detail on a workflow they return for you.
Valuation & investors
- Current Valuation: See an estimate of what a private company may be worth today and the evidence influencing that estimate.
- Investment Thesis: Understand an investor's investment patterns based on historical activity.
- Investor Matches: Identify investors that may be relevant to an expected funding round.
Where can I use Company Insights?
Explore Insights in Crunchbase
Find Company Insights on company profiles and use Insight filters in search to discover companies based on growth, market activity, competitors, valuation, and other signals.
For example, see a Growth Insight on the profile
Market Intelligence experiences including Market Maps, Competitors, and Competitive Landscape Maps help you explore those signals beyond an individual company.
Learn how to filter searches with Insights
Put Insights to work through your agents and AI tools
Connect Crunchbase through MCP to bring the same company, market, competitor, and valuation context into supported agents and AI tools.
For example:
“Monitor my top competitors and brief me when their products, market position, valuation, or growth signals meaningfully change.”
How are Insights different from Predictions?
Insights help explain what's happening now and why. Predictions provide a forward-looking view of what may happen next.
Together with Crunchbase's foundational company data, they provide context across where a company has been, where it stands today, and where it may be headed.
Learn about Company Predictions
Ready to scale how you use Crunchbase?
If you need more capacity for the agents and AI tools you already use, Crunchbase Data Tokens let you expand your monthly MCP usage and keep Crunchbase working across your LLM research and agent workflows.
If you need to scale across a growing team, Crunchbase Business brings Crunchbase data, Insights, and Predictions to more people and agents, with higher usage and additional team capabilities.