What are Market Maps?

Article author
Erika
  • Updated

Market Maps provide an interactive visual that helps you understand how a market is structured, how companies within it are performing, and where emerging opportunities may exist. Each map brings together trusted Crunchbase private-company data with AI-supported analysis to surface trend signals, competitive dynamics, and whitespace in a single view.

Market Maps show you:

  • How industries and sub-industries are organized
  • Which companies are gaining momentum
  • Where funding and activity are concentrated
  • Which sectors, regions, or players are emerging
  • Potential whitespace to explore or track

These insights allow you to quickly assess market structure, identify rising players, and make more confident decisions about where to focus your time.

How Are Market Maps Generated?

Market Maps are generated using Crunchbase’s proprietary private-company dataset, enriched with AI-derived growth indicators. Maps combine several types of market-level data to provide a clear, structured view of activity within a specific industry or segment.

Each Market Map incorporates:

  • Private-company firmographics (industry, location, stage)
  • Funding activity and patterns (historical and recent)
  • Growth and momentum signals from Crunchbase’s predictive models
  • Top investors by activity within the segment
  • Indicators of potential category leaders, disruptors, and emerging players
  • Summary metrics at the market level (e.g., total funding, average round size, growth distribution)

Rather than showing raw data points or full model inputs, the map visual distills key indicators into an easy-to-scan market overview. This provides a reliable, data-driven understanding of who’s active, who’s accelerating, and where the market may be heading.

Where can I find Market Maps?

You can access Market Maps via Crunchbase’s Search capabilities using: Advanced Search or the AI Search Builder, you’ll see a Market Maps option. This provides a list of the six pre-built maps you can explore, filter, and track.

What Market Maps Are Available?

Today there are six, pre-defined Market Maps. Each targeting a specific region and industry segment:

  • North America AI Early Stage
  • World AI Late Stage
  • Northeast US Information Technology
  • EMEA AI Early Stage
  • APAC AI Early Stage
  • APAC Financial Services Early Stage

These maps act as starting points for exploring market structure and activity in high-growth segments.

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How Can I Interact With Market Maps?

While you cannot create fully custom Market Maps yet, you can customize any of the six pre-defined maps using interactive filters, including:

  • Location
  • Funding Stage
  • Investor(s)

Filtering helps you refine the view to match your region, ICP, or market of interest.

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Track Your Custom View

After applying filters, select Track to save that version of the map. Tracked maps will appear in Saved Searches, allowing you to revisit and monitor them over time.

Provide Feedback

You can share feedback about a specific map using the Provide Feedback button in the upper-right corner of any Market Map.
 

Our team reviews all submissions to improve map accuracy, relevance, and usability.

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