With the Company Insights featured on company profiles, you can assess a company's potential and relevancy using competitor maps, funding data, and more.
Company Insights automate tedious company analysis and allow you to quickly and deeply understand present and upcoming company movements.
*Interested in Company Predictions? Upgrade to Crunchbase Business for access!
Use the Company Performance Metrics graph to see the change in a company’s growth score, growth trend, heat score, and heat trend over time, as well as the key milestones or indicators that may have impacted the change.
Growth Score quantifies a private company’s growth using both predictions and historical data including funding, operations, headcount, market share, financial, customer growth, product usage, M&A, investments changes, and historical growth of this company.
Heat Score measures the market interest or prominence of a company based on profile activity and presence in the media.
*Note: growth and heat scores are self-normalized, meaning the score reflects how a company’s current growth/heat compares to its own historical trends. It identifies when the company is exceeding, meeting, or underperforming relative to its own trajectory.
For example:
- A score of 25 indicates fewer signs of growth/heat compared to past performance
- A score of 50 indicates stability
- A score of 90 indicates strong signs of growth/heat compared to past performance
Growth Trend indicates the change in a company's growth score over any given time.
Heat Trend indicates the change in a company's heat score over any given time.
Growth Insight is a concise overview of a company's current state of growth by tracking changes in finances, operations, customer base, market share, and more - including the top contributing factors that inform the insight.
Notable Events surfaces relevant news articles and insights about the company and/or industry.
Similar Companies are generated through a proprietary machine learning model that analyzes underlying data attributes (i.e. industry tags, company description, firmographics, financial information, etc.) to surface similar accounts and possible competitors, helping you discover related accounts to fill your pipeline.
Investment Thesis leverages LLMs to analyze an investor’s historical investment data to generate a thesis on their investment patterns.
Market Intelligence surfaces market and competitive dynamics across key industries of focus, so you can understand, at a glance, how companies compare, compete, and are positioned within their markets.
As a Crunchbase Pro User you have limited access to the new Market Intelligence, which contains Market Maps, Competitors, and Competitive Landscape Maps. Find this data in the left-hand navigation, under the new Market Intelligence tab.
Pro users can uncover the top 3 ranked competitors and their competitive score: both in the Competitors List and Competitive Landscape Map.
While both of these competitor-focused experiences offer a baseline understanding of who a target company’s top competitors are, with Crunchbase Business you can uncover a full list to deepen your competitive research and benchmarking.
Want to unlock full access to Crunchbase Market Intelligence?
Check out this article: Crunchbase Business: Market Intelligence
Talk to our sales team (sales@crunchbase.com) to upgrade to Crunchbase Business today!
For a more extensive guide on navigating a Crunchbase company profile page, check out this article:
Navigating a company profile on Crunchbase
Learn how to incorporate insights into your searches here:
Filtering Your Searches with Company Insights
Want to enrich your tools and power your workflows with the data behind Crunchbase's Predictions and Insights? Check out the Crunchbase API.