To find what NAICS codes are available in the Crunchbase API, visit the below link or reference the chart:
A - E
| INDUSTRY | INDUSTRY GROUP(S) | DEFINITION | NAICS CODE | NAICS LABEL |
| 3D Printing | Manufacturing | Companies that relate to the process of making 3D solid objects from a digital file. | 31-33 | Manufacturing |
| 3D Technology | Software, Hardware | Companies that provide a real-life 3D visual appearance which is displayed in print, in a computer, or in film or television. | 51 | Information |
| A/B Testing | Data and Analytics | Companies that develop or provide tools, platforms, or software specifically designed for A/B testing — enabling users to conduct controlled experiments to compare variations of digital products, websites, or marketing assets. | 513210 | Software Publishers |
| Accounting | Financial Services, Professional Services | Companies that relate to the action or process of keeping financial accounts. | 5412 | Accounting, Tax Preparation, Bookkeeping, and Payroll Services |
| Ad Exchange | Advertising | Companies that develop a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. | 5418 | Advertising, Public Relations, and Related Services |
| Ad Network | Advertising | Companies related to an online advertising network that connects advertisers to websites wanting to host ads. | 519290 | Web Search Portals and All Other Information Services |
| Ad Retargeting | Advertising | Companies that focus on keeping an organization's brand in front of bounced traffic after they leave the website. | 541810 | Advertising Agencies |
| Ad Server | Advertising | Companies that develop web-based tools used by publishers, networks, and advertisers to help with ad management, campaign management, and ad trafficking. | 541810 | Advertising Agencies |
| Ad Targeting | Advertising | Companies that deal with a way of placing ads based on demographics on the consumers' previous buying history or on behavior. | 5418 | Advertising, Public Relations, and Related Services |
| Addiction Treatment | Health Care | Companies that provide specialized programs, therapies, and support to individuals struggling with substance abuse and addiction to help them achieve recovery and improved well-being. | 62 | Health Care and Social Assistance |
| Adult | Community and Lifestyle | Companies that provide a product or service intended only for adults; typically includes sexual content. | 713990 | All Other Amusement and Recreation Industries |
| Advanced Materials | Manufacturing, Science and Engineering | Companies that produce materials designed with enhanced properties that improve on traditionally used materials. | 541715 | Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) |
| Adventure Travel | Travel and Tourism | Companies that focus on tourism and exploration with a certain degree of risk that may require special skills and physical exertion. | 561520 | Tour Operators |
| Advertising | Advertising, Sales and Marketing | Companies that are involved in creating and disseminating promotional messages to target audiences with the aim of influencing consumer behavior and driving sales through various channels, such as print, television, radio, digital platforms, and social media. | 5418 | Advertising, Public Relations, and Related Services |
| Advertising Platforms | Advertising | Companies that facilitate the relationship between advertisers and publishers by allowing advertisers to purchase ad space on a publisher's website or app. | 513210 | Software Publishers |
| Advice | Media and Entertainment | Companies whose primary business is offering personalized guidance, recommendations, or expertise to individuals or organizations—typically through professional, educational, or advisory interactions. | 5416 | Management, Scientific, and Technical Consulting Services |
| Advocacy | Social Impact, Professional Services | Companies that promote and support various causes, representing the interests and concerns of specific groups, communities, or issues on a local, national, or global scale. | 8133 | Social Advocacy Organizations |
| Aerospace | Science and Engineering | Companies that deal with the research, design, manufacturing, operation, or maintenance of aircraft or spacecraft. | 3364 | Aerospace Product and Parts Manufacturing |
| Affiliate Marketing | Advertising, Sales and Marketing | Companies that sell a merchant's products by signing up individuals or companies to market the company's products for a commission. | 5418 | Advertising, Public Relations, and Related Services |
| Agriculture | Agriculture and Farming | Companies that are involved in the farming, management, production, and marketing of agricultural commodities such as livestock and crops. | 11 | Agriculture, Forestry, Fishing and Hunting |
| AgTech | Agriculture and Farming | Companies that develop or apply technological innovations to agriculture, improving farming efficiency, productivity, or sustainability. | 1151 | Support Activities for Crop Production |
| Air Transportation | Transportation | Companies that transport person, properties, or cargo from one location to another via air travel. | 481 | Air Transportation |
| Alternative Medicine | Health Care | Companies that provide a range of medical therapies which are not regarded as orthodox by the medical profession such as herbalism, homeopathy, and acupuncture. | 621399 | Offices of All Other Miscellaneous Health Practitioners |
| Alternative Protein | Food and Beverage | Companies involved in the development, production, or distribution of protein-rich food products using innovative methods and sources beyond traditional animal farming. | 311999 | All Other Miscellaneous Food Manufacturing |
| Alumni | Education, Other | Companies that provide platforms or services for alumni (former students or employees) to connect, network, or engage with each other. | 813410 | Civic and Social Organizations |
| American Football | Sports | Companies that concern themselves with all related to the sport of American Football. | 71 | Arts, Entertainment, and Recreation |
| Amusement Park and Arcade | Travel and Tourism | Companies that feature various attractions, such as rides, arcade games, and entertainment events for patrons. | 7131 | Amusement Parks and Arcades |
| Analytics | Data and Analytics | Companies that focus on the systematic computational analysis of data or statistics. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Android | Mobile, Platforms, Software | Companies that develop products for a mobile operating system, which is built on a modified version of the Linux kernel and other open-source software, tailored for touchscreen mobile devices. | 513210 | Software Publishers |
| Angel Investment | Financial Services, Lending and Investments | An individual or groups of individuals who provide capital to a business or businesses, including startups, usually in exchange for convertible debt or ownership equity. | 523910 | Miscellaneous Intermediation |
| Animal Feed | Agriculture and Farming | Companies that produce food for animals. | 3111 | Animal Food Manufacturing |
| Animation | Media and Entertainment, Video | Companies that produce animated media. | 5121 | Motion Picture and Video Industries |
| App Discovery | Apps, Sales and Marketing, Software | Companies that deal with the identification and collection process through which applications are installed and used throughout an enterprise. | 513210 | Software Publishers |
| App Marketing | Sales and Marketing | Companies that focus on strategically interacting with users through an app. | 541810 | Advertising Agencies |
| Apparel | Clothing and Apparel | Companies that design, manufacture, and distribute clothing and accessories as consumer products, focusing on production, materials, and functionality. Distinct from Fashion, which centers on aesthetics, trends, and creative styling. | 315 | Apparel Manufacturing |
| Application Performance Management | Data and Analytics, Software | Companies that manage or monitor the performance of a company's code, application dependencies, transaction times, and overall user experiences. | 513210 | Software Publishers |
| Application Specific Integrated Circuit (ASIC) | Hardware | Companies that develop integrated circuit chips customized for a particular use rather intended for general-purpose use. | 334413 | Semiconductor and Related Device Manufacturing |
| Apps | Apps, Software | Companies that develop software programs which run on computers or mobile devices and are designed for end-users. | 513210 | Software Publishers |
| Aquaculture | Agriculture and Farming | Companies that relate to the breeding, raising, and harvesting of fish, shellfish, and aquatic plants. | 11251 | Aquaculture |
| Architecture | Real Estate | Companies that employs one or more licensed architects and practices the profession of architecture. | 541310 | Architectural Services |
| Archiving Service | Administrative Services | Companies whose business model is centered around the organization and storage of physical and digital information. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Art | Media and Entertainment | Companies that specialize in the expression of human creative skill and imagination. | 71 | Arts, Entertainment, and Recreation |
| Artificial Intelligence | Artificial Intelligence, Data and Analytics, Science and Engineering, Software | Companies that use computer systems to perform tasks that normally require human intelligence by perceiving an environment and using problem-solving solutions to take actions to maximize their chances of achieving their goals. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Asset Management | Financial Services | Companies that aim to increase the value of their clients' financial holdings by making recommendations concerning which investments (stocks, bonds, etc.) to buy, maintain, or sell. A subset of wealth management. | 5239 | Other Financial Investment Activities |
| Assisted Living | Health Care | Facilities that provide meals, housekeeping, transportation, security, physical therapy, and activities for residents. | 623312 | Assisted Living Facilities for the Elderly |
| Assistive Technology | Health Care | Companies that develop devices, software, or equipment for people with disabilities that have difficulty performing everyday tasks. | 339113 | Surgical Appliance and Supplies Manufacturing |
| Association | Other | Organizations formed around a shared profession, interest, or industry, typically offering membership, networking, advocacy, or collaborative opportunities for individuals or institutions. | 8139 | Business, Professional, Labor, Political, and Similar Organizations |
| Auctions | Commerce and Shopping | Companies that facilitate the buying and selling of assets. | 425120 | Wholesale Trade Agents and Brokers |
| Audio | Media and Entertainment, Music and Audio | Companies that work in the sound industry. | 5122 | Sound Recording Industries |
| Audio Recording and Production | Music and Audio | Companies engaged in the creation, editing, and enhancement of sound recordings for various applications, spanning music, podcasts, films, commercials, and other audio-related content. | 5122 | Sound Recording Industries |
| Audio/Visual Equipment | Music and Audio, Hardware | Companies that focus on the design, development, and production of physical equipment used for audio and visual experiences. | 334310 | Audio and Video Equipment Manufacturing |
| Audiobooks | Media and Entertainment, Music and Audio | Companies that create, distribute, or enable access to audio recordings of books, transforming written content into audio formats for consumer listening. | 51 | Information |
| Augmented Reality | Hardware, Software | Companies that develop technology which overlays a user's view of the real world with computer-generated images or sensations, thus combining the two environments. | 334310 | Audio and Video Equipment Manufacturing |
| Auto Insurance | Financial Services | Companies that provide automobile insurance to protect the consumer against financial loss in the event of an accident or theft. | 524 | Insurance Carriers and Related Activities |
| Automotive | Transportation | Companies related to the car industry. | 336110 | Automobile and Light Duty Motor Vehicle Manufacturing |
| Autonomous Vehicles | Transportation | Companies that develop vehicles which can guide themselves without human conduction. | 336 | Transportation Equipment Manufacturing |
| B2B | Sales and Marketing | Companies whose business model focuses on selling their products and services to other businesses. | N/A | N/A |
| B2C | Sales and Marketing | Companies whose business model is selling products and services directly to consumers. | N/A | N/A |
| Baby | Community and Lifestyle | Companies that create goods for infants. | N/A | N/A |
| Bakery | Food and Beverage | Places where baked goods are made or sold. | 3118 | Bakeries and Tortilla Manufacturing |
| Banking | Financial Services, Lending and Investments | Financial institutions that accept deposits and channel the money into lending activities. | 5221 | Depository Credit Intermediation |
| Baseball | Sports | Companies that produce goods or have their core business focus around the sport of baseball. | 71 | Arts, Entertainment, and Recreation |
| Basketball | Sports | Companies that produce goods or have their core business focus around the sport of basketball. | 71 | Arts, Entertainment, and Recreation |
| Battery | Energy | Companies that produce and research sources of electric power consisting of electrochemical cells with external connections for powering electrical devices. | 335910 | Battery Manufacturing |
| Beauty | Consumer Goods | Companies that produce substances or products used to enhance the appearance of a person's face or the fragrance and texture of the body. | 325620 | Toilet Preparation Manufacturing |
| Big Data | Data and Analytics | Companies that relate to the ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Billing | Payments, Software | Companies that offer products or services which send an invoice to customers to pay for goods and services. | 541219 | Other Accounting Services |
| Biofuel | Energy, Natural Resources, Sustainability | Companies that revolve around a fuel which is produced through contemporary processes from biomass rather than a fuel produced by the very slow geological processes involved in the formation of fossil fuels such as oil. | 32519 | Other Basic Organic Chemical Manufacturing |
| Bioinformatics | Biotechnology, Data and Analytics, Science and Engineering | Companies that specialize in the application of computational technology to handle the rapidly growing repository of information related to molecular biology. | 5417 | Scientific Research and Development Services |
| Biomass Energy | Energy, Natural Resources, Sustainability | Companies that develop the use of organic materials (a renewable and sustainable source of energy) to create electricity or other forms of power. | 221117 | Biomass Electric Power Generation |
| Biometrics | Biotechnology, Data and Analytics, Science and Engineering | Companies that develop software by which a person can be uniquely identified by evaluating one or more distinguishing biological traits. | 513210 | Software Publishers |
| Biopharma | Biotechnology, Health Care, Science and Engineering | Companies involved in the development of pharmaceutical drugs based in whole or in part on biological sources such as sugars, proteins, nucleic acids, genetic material, living cells, or living tissues. Excludes companies that only develop drugs based on totally synthetic sources. | 325414 | Biological Product (except Diagnostic) Manufacturing |
| Biotechnology | Biotechnology, Science and Engineering | Companies that use living organisms or biological processes to develop products and services for industrial, agricultural, medical, or other technological purposes. | 541714 | Research and Development in Biotechnology (except Nanobiotechnology) |
| Bitcoin | Financial Services, Payments, Software | Companies related to this specific type of cryptocurrency. | 52 | Finance and Insurance |
| Blockchain | Blockchain and Cryptocurrency | Companies that relate to the system in which a record of transactions made in bitcoin or another cryptocurrency are maintained across several computers which are linked in a peer-to-peer network. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Blogging Platforms | Content and Publishing, Media and Entertainment | Companies that provide a software which allows users to publish their written content on the internet. | 513210 | Software Publishers |
| Boating | Sports | Companies involved in the leisurely activity of traveling by boat, or the recreational use of a boat. | 7139 | Other Amusement and Recreation Industries |
| Bookkeeping and Payroll | Financial Services | Companies that provide financial products or services to businesses for accurate recording of financial transactions and timely management of employee compensation. | 5412 | Accounting, Tax Preparation, Bookkeeping, and Payroll Services |
| Books | Content and Publishing, Media and Entertainment | Companies that create, publish, and distribute written works encompassing various genres and topics, catering to a diverse range of readers' interests and preferences. | 513130 | Book Publishers |
| Brand Marketing | Sales and Marketing | Companies that work in tandem with businesses to develop a long-term, strategic plan to boost a brand's recognition and reputation among consumers. | 541613 | Marketing Consulting Services |
| Brewing | Food and Beverage | Companies that make and sell beer. | 312120 | Breweries |
| Broadcasting | Media and Entertainment, Video | Companies that work to transmit audio or video content by radio or television. | 5161 | Radio and Television Broadcasting Stations |
| Browser Extensions | Software | Companies that develop a small software module for customizing a web browser. | 513210 | Software Publishers |
| Building Maintenance | Real Estate | Companies that perform general repairs to buildings and preventative maintenance of systems. | 561210 | Facilities Support Services |
| Building Material | Real Estate | Companies that produce materials used for construction. | 31-33 | Manufacturing |
| Business Development | Professional Services | Companies that focus on tasks and processes to develop and implement growth opportunities within and between organizations. | 5416 | Management, Scientific, and Technical Consulting Services |
| Business Information Systems | Information Technology | Companies that develop software or infrastructure designed to collect, process, manage, and distribute information within organizations. | 513210 | Software Publishers |
| Business Intelligence | Data and Analytics | Companies that produce technologies, applications and practices for the collection, integration, analysis, and presentation of business information with the goal of informing operational or strategic decisions. | 513210 | Software Publishers |
| Business Process Automation (BPA) | Software | Companies that develop and implement technology-driven solutions to automate repetitive or manual business processes, improving efficiency, accuracy, and resource utilization across industries. | 5415 | Computer Systems Design and Related Services |
| Business Travel | Travel and Tourism | Companies related to travel taken for work or business purposes as opposed to other types of travel. | 5615 | Travel Arrangement and Reservation Services |
| CAD | Design, Software | Companies related to computer-aided design software used by architects, engineers, drafters, artists, and others to create precision drawings or technical illustrations. | 513210 | Software Publishers |
| Call Center | Administrative Services | Companies that handle large volumes of telephone calls, especially for taking orders and providing customer service. | 561422 | Telemarketing Bureaus and Other Contact Centers |
| Cannabis | Community and Lifestyle, Food and Beverage, Health Care | Companies focused on cannabis and hemp including, but not limited to the cultivation of it, research, regulations, etc. | 111 | Crop Production |
| Car Sharing | Transportation | Companies that offer a peer-to-peer platform through which rental car seekers and private car owners can meet one other to do business. | 485999 | All Other Transit and Ground Passenger Transportation |
| Carbon Capture | Sustainability | Companies that focus on the development and deployment of technologies aimed at capturing carbon dioxide emissions from industrial processes or the atmosphere, mitigating the impact of greenhouse gases on the environment. | 541715 | Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) |
| Card and Board Games | Gaming, Consumer Goods | Companies that design, create, and produce various forms of recreational games played with cards, boards, or other physical components, offering entertainment and social engagement for individuals and groups. | 339930 | Doll, Toy, and Game Manufacturing |
| Career Planning | Professional Services | Companies involved in the process of helping consumers explore their interests and abilities, strategically plan their career goals, and create their future work success by designing learning and action plans to help them achieve their goals. | 611710 | Educational Support Services |
| Casino | Travel and Tourism | Companies that operate venues or online platforms offering games of chance, such as slots, poker, or roulette, where players wager money for potential payouts. Includes both physical casinos and licensed online gambling operators. | 7132 | Gambling Industries |
| Casual Games | Gaming | Companies that result to produce wide, mass marketed games. | 513210 | Software Publishers |
| Catering | Food and Beverage | Companies that provide food service at a remote site. | 722320 | Caterers |
| Cause Marketing | Sales and Marketing | Companies focused on marketing strategies that aim to both increase profits and improve society, aligning with corporate social responsibility by incorporating activist messages into their advertising. | 5418 | Advertising, Public Relations, and Related Services |
| Celebrity | Media and Entertainment | Companies built around celebrities or public figures, including talent agencies, engagement platforms, licensing services, or businesses centered on celebrity-led brands. | 711510 | Independent Artists, Writers, and Performers |
| Charging Infrastructure | Transportation | Companies involved in the planning, construction, and management of facilities and networks designed to enable the charging of electric vehicles. | 237130 | Power and Communication Line and Related Structures Construction |
| Charity | Social Impact | Non-profit organizations whose primary objectives are philanthropy and social well-being. | 813 | Religious, Grantmaking, Civic, Professional, and Similar Organizations |
| Charter Schools | Education | Schools that receive government funding but operate independently of the established state school system in which it is located. | 611110 | Elementary and Secondary Schools |
| Chatbot | Software | Companies that develop automated conversational software designed to simulate human interaction, used for customer support, information retrieval, or other interaction on digital platforms. | 513210 | Software Publishers |
| Chemical | Science and Engineering | Companies that produce, process, or distribute chemical substances used in industrial, commercial, or scientific applications. | 325 | Chemical Manufacturing |
| Chemical Engineering | Science and Engineering | Companies that provide engineering services, technologies, or solutions for the design, optimization, and operation of chemical processes or industrial plants. | 541330 | Engineering Services |
| Child Care | Health Care | Companies that provide care and supervision of a child or multiple children at a time. | 624410 | Child Care Services |
| Children | Community and Lifestyle | Companies offering products or services designed for children, such as toys, educational content, or child-focused entertainment. | N/A | N/A |
| CivicTech | Government and Military, Information Technology | Companies that create or provide technology solutions aimed at improving government services, public participation, or civic engagement. | 513210 | Software Publishers |
| Civil Engineering | Science and Engineering | Companies that handle the design, construction, and maintenance of physical and naturally built environments including, but not limited to public works such as roads, bridges, canals, dams, airports, sewerage systems, pipelines, structural components of building and railways. | 541330 | Engineering Services |
| Classifieds | Commerce and Shopping | Companies that focus on the collection of small advertisements via digital media and newspaper. | 519 | Web Search Portals, Libraries, Archives, and Other Information Services |
| Clean Energy | Energy, Sustainability | Companies involved in creating energy that is produced through means that do not pollute the atmosphere. | 22111 | Electric Power Generation |
| Cleaning Products | Consumer Goods | Companies that produce substances or tools designed for cleaning and sanitizing purposes. Does not include companies who exclusively offer janitorial or cleaning services. | 3256 | Soap, Cleaning Compound, and Toilet Preparation Manufacturing |
| CleanTech | Sustainability | Companies that deal with any process, product, or service that reduces negative environmental impacts through significant energy sourcing or energy efficiency improvements, the sustainable use of resources, or environmental protection activities. | 2211 | Electric Power Generation, Transmission and Distribution |
| Clinical Trials | Health Care | Companies that carry out research studies with volunteer participants to evaluate new treatments or diagnostic tests. | 541715 | Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) |
| Cloud Computing | Internet Services, Software | Companies that provide on-demand availability of computer system resources, especially data storage and computing power, over the internet and without direct active management by the user. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Cloud Data Services | Information Technology, Internet Services | Companies that provide on-demand availability of data storage and data analysis services via the internet from a cloud computing provider's servers. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Cloud Infrastructure | Hardware, Internet Services | Companies involved in developing or maintaining the components required to provide cloud computing, such as hardware, software, servers, networking. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Cloud Management | Information Technology, Internet Services, Software | Companies that relate to the management of cloud computing products and services. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Cloud Security | Information Technology, Privacy and Security | Companies that protect data stored in cloud computing environments from theft, leakage, and deletion. | 5415 | Computer Systems Design and Related Services |
| Cloud Storage | Internet Services | Companies that provide software in which data is maintained, managed, backed up remotely and made available to users over a network (typically the internet). | 513210 | Software Publishers |
| CMS | Information Technology, Software | Companies that develop content management systems, a software application or set of related programs that are used to create and manage digital content. (CMS = Content Management Systems). | 513210 | Software Publishers |
| Coffee | Food and Beverage | Companies related to producing or making products for coffee, as well as harvesting the beans themselves and brewing coffee. | 311920 | Coffee and Tea Manufacturing |
| Collaboration | Collaboration | Companies that provide products or services to facilitate working with each other efficiently to create something. | 513210 | Software Publishers |
| Collaborative Consumption | Other | Companies that enable shared or peer-to-peer access to goods and services, allowing multiple users to share ownership, usage, or cost of an asset. This category includes “sharing economy” platforms such as peer rental services, car-sharing marketplaces, and community-based resource-sharing apps. | 513210 | Software Publishers |
| Collectibles | Commerce and Shopping | Companies that focus on sourcing and distributing limited edition products that consumers collect. | 459420 | Gift, Novelty, and Souvenir Retailers |
| Collection Agency | Administrative Services | Companies that help other organizations collect money owed. | 561440 | Collection Agencies |
| College Recruiting | Administrative Services, Education | Companies that focus on recruiting and hiring recent college and university graduates. | 561311 | Employment Placement Agencies |
| Comics | Consumer Goods | Companies that produce or relate to cartoon stories. | 513120 | Periodical Publishers |
| Commercial | Other | Companies that are organized to make a profit. | N/A | N/A |
| Commercial Insurance | Financial Services | Companies that offer one or more types of coverage designed to protect businesses, their owners, and their employees. | 524 | Insurance Carriers and Related Activities |
| Commercial Lending | Financial Services, Lending and Investments | Companies that provide debt-based funding arrangements between businesses and financial institutions, e.g. banks. | 522110 | Commercial Banking |
| Commercial Real Estate | Real Estate | Companies that develop non-residential property used for commercial, profit-making purposes. | 531 | Real Estate |
| Communication Hardware | Hardware | Companies primarily engaged in the design, development, or manufacturing of physical communication devices and equipment used to transmit analog or digital signals. | 3342 | Communications Equipment Manufacturing |
| Communications Infrastructure | Hardware | Companies that provide the technology, products, and network connections which allow for the transmission of communications over large distances. | 517 | Telecommunications |
| Communities | Community and Lifestyle | Companies that specialize in specific groups of people that have particular characteristics or interests in common. | 813 | Religious, Grantmaking, Civic, Professional, and Similar Organizations |
| Compliance | Professional Services | Companies that ensure companies and employees follow the laws, regulations, standards, and ethical practices that apply to organizations. | 5416 | Management, Scientific, and Technical Consulting Services |
| Computer | Consumer Electronics, Hardware | Companies associated with the core functionality of computers, including manufacturers or distributors of computers or computer parts, developers of operating systems, or computer repair. Excludes software companies or other companies which make use of computers in a general way. | 3341 | Computer and Peripheral Equipment Manufacturing |
| Computer Vision | Hardware, Software | Companies associated with the processes involved in using computers to process, interpret, and understand information from images, videos, or other visual input. | 513210 | Software Publishers |
| Concerts | Events, Media and Entertainment | Companies that produce technology for and platforms devoted to live music performances in front of an audience. | 7113 | Promoters of Performing Arts, Sports, and Similar Events |
| Confectionery | Food and Beverage | Companies that relate to the art of making confections, food items that are rich in sugar and carbs. | 3113 | Sugar and Confectionery Product Manufacturing |
| Console Games | Gaming | Companies that develop games specifically made for game play on consoles such as Xbox or Playstation. | 513210 | Software Publishers |
| Construction | Real Estate | Companies that build a wide variety of projects, including but not limited to, buildings, developments, housing, path, pavement, roads, and motorways. | 23 | Construction |
| Consulting | Professional Services | Companies that operate as a consulting agency or primarily provide specialized advisory services within their respective areas of expertise. | 5416 | Management, Scientific, and Technical Consulting Services |
| Consumer | Other | Companies that focus on providing goods and services for consumers who purchase them for personal use. | N/A | N/A |
| Consumer Applications | Apps, Software | Companies that develop or are involved with applications that are specifically tailored to meet the unique needs and preferences of customers. | 513210 | Software Publishers |
| Consumer Electronics | Consumer Electronics, Hardware | Companies that develop electronic devices such as TVs, smartphones, radios, or video game consoles, bought for personal rather than commercial use. | 334 | Computer and Electronic Product Manufacturing |
| Consumer Goods | Consumer Goods | Companies that relate to items purchased by individuals for their own use, rather than items used by businesses. | 31-33 | Manufacturing |
| Consumer Lending | Financial Services, Lending and Investments | Companies that make loans to customers for business or personal use. | 522291 | Consumer Lending |
| Consumer Research | Data and Analytics, Design | Companies that investigate the needs and opinions of consumers, with regard to a particular product or service. | 541910 | Marketing Research and Public Opinion Polling |
| Consumer Reviews | Commerce and Shopping | Companies involved the evaluations of a product or service made by consumers who have purchased and used, or had experience with, said products or services. | 541910 | Marketing Research and Public Opinion Polling |
| Consumer Software | Software | Companies that develop a class of commercial software that is sold directly to end-users as opposed to businesses. | 513210 | Software Publishers |
| Contact Management | Information Technology, Software | Companies that record contacts' details and track their interaction with a business. | 513210 | Software Publishers |
| Content | Media and Entertainment | Companies that operate online platforms for content sharing or publishing, where users or creators can post information and media directly for an audience. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Content Creators | Media and Entertainment | Companies involved with people who produce entertaining, educational, or promotional digital media material in written, audio, or visual formats. | 51 | Information |
| Content Delivery Network | Content and Publishing | Companies that deal specifically with a geographically distributed network of proxy servers and their data centers. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Content Discovery | Content and Publishing, Media and Entertainment | Companies that provide a way of allowing the creator of a video, article, or blog post to reach a much wider audience by linking their content on a more popular, highly-trafficked website. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Content Marketing | Sales and Marketing | Companies focused on a strategic marketing approach through which they create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. | 5418 | Advertising, Public Relations, and Related Services |
| Content Syndication | Content and Publishing, Media and Entertainment | Companies involved in republishing web-based content by third-party websites. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Contests | Gaming | Companies that put on or facilitate events in which people compete. | 7113 | Promoters of Performing Arts, Sports, and Similar Events |
| Continuing Education | Education | Companies that provide education for adults after they have left the formal education system. | 611430 | Professional and Management Development Training |
| Cooking | Food and Beverage | Companies involved in the practice of making and preparing food. | 722 | Food Services and Drinking Places |
| Copywriting | Content and Publishing | Companies that specialize in creating written content for promotional, informational, or persuasive purposes, tailored to engage audiences and convey messages effectively across various mediums and platforms. | 5418 | Advertising, Public Relations, and Related Services |
| Corporate Training | Education | Companies involved in the education of other companies' employees so that they improve their business-related knowledge or skills. | 611430 | Professional and Management Development Training |
| Corrections Facilities | Privacy and Security | A place that serves to confine and rehabilitate prisoners and may be classified as minimum, medium, or maximum security. Otherwise known as jail or prison. | 922140 | Correctional Institutions |
| Cosmetic Surgery | Health Care | Companies that relate to a unique discipline of medicine focused on enhancing appearance through surgical and medical techniques. | 621111 | Offices of Physicians (except Mental Health Specialists) |
| Cosmetics | Consumer Goods | Companies that develop and distribute cosmetic products; mainly makeup, skincare, perfumes, and haircare products. | 325620 | Toilet Preparation Manufacturing |
| Coupons | Commerce and Shopping | Companies that provide tickets or documents which can be redeemed for a financial discount or rebate when purchasing a product. | 5131 | Newspaper, Periodical, Book, and Directory Publishers |
| Courier Service | Administrative Services, Transportation | Companies that offer special deliveries of packages, letters, documents, or information from one place or person to another. | 492110 | Couriers and Express Delivery Services |
| Coworking | Real Estate | Companies that operate, manage, or provide shared office or workspace environments equipped with amenities for professionals, startups, and businesses. | 531120 | Lessors of Nonresidential Buildings (except Miniwarehouses) |
| Craft Beer | Food and Beverage | Companies that produce or directly support the production and sale of craft beer, typically emphasizing small-batch brewing, traditional methods, and unique flavor profiles. | 312120 | Breweries |
| Creative Agency | Content and Publishing, Media and Entertainment | Companies that are dedicated to creating, planning, and handling advertising and other forms of promotion and marketing for its clients. | 541810 | Advertising Agencies |
| Credit | Financial Services, Lending and Investments | Companies involved in helping consumers or businesses borrow money. | 522 | Credit Intermediation and Related Activities |
| Credit Bureau | Financial Services | Companies that relate to the collection of information relating to the credit ratings of individuals. | 561450 | Credit Bureaus |
| Credit Cards | Financial Services, Lending and Investments, Payments | Companies that issue payment cards that allow the holder to purchase goods or services on credit. | 522210 | Credit Card Issuing |
| Cricket | Sports | Companies related to the sport of cricket. | 71 | Arts, Entertainment, and Recreation |
| CRM | Information Technology, Sales and Marketing, Software | Companies that create CRM software to manage customer interactions, data, and relationships for improved sales and business growth. (CRM = Customer Relationship Management). | 513210 | Software Publishers |
| Crowdfunding | Financial Services | Companies that operate a platform where individuals can fund projects or ventures proposed by others in exchange for rewards, equity, or debt repayment. | 523999 | Miscellaneous Financial Investment Activities |
| Crowdsourcing | Collaboration | Companies that obtain information for a task by enlisting services of a large number of people via the internet. | 519290 | Web Search Portals and All Other Information Services |
| Cryptocurrency | Financial Services, Payments, Software | Companies that focus on developing, issuing, and managing digital currencies which enable financial transactions over a computer network without reliance on central authorities like governments or banks to manage or sustain them. | 52 | Finance and Insurance |
| Customer Service | Professional Services | Companies that help businesses provide assistance with or advice about their products to their customers. | 5614 | Business Support Services |
| Cyber Security | Information Technology, Privacy and Security | Companies that offer products or services that protect computer systems and digital information from intrusion, theft, damage, or disruption. | 5415 | Computer Systems Design and Related Services |
| Cycling | Sports | Companies that relate to the sport of bicycling. | 71 | Arts, Entertainment, and Recreation |
| Dairy | Food and Beverage | Companies that are involved in the production, processing, and distribution of dairy products. | 3115 | Dairy Product Manufacturing |
| Darknet | Internet Services | Companies that relate to the encrypted online content that is not indexed by conventional search engines. | 519290 | Web Search Portals and All Other Information Services |
| Data Center | Hardware, Information Technology | Companies that deal with a large group of networked computer servers, typically used by organizations for the remote storage, processing, or distribution of large amounts of data. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Data Center Automation | Hardware, Information Technology, Software | Companies that focus on the process of managing and automating the workflow and processes of a data center facility. | 513210 | Software Publishers |
| Data Collection and Labeling | Data and Analytics | Companies that specialize in gathering and annotating training data for machine learning and AI applications. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Data Governance | Data and Analytics | Companies that specialize in developing and implementing frameworks to ensure the proper collection, management, protection, and utilization of data assets in alignment with regulatory requirements and organizational goals. | 513210 | Software Publishers |
| Data Integration | Data and Analytics, Information Technology, Software | Companies that specialize in providing a unified view of combined data from multiple sources or formats. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Data Management | Data and Analytics | Companies that specialize in organizing, storing, processing, and safeguarding data through various technological solutions and strategies, ensuring accessibility, accuracy, security, and compliance for businesses and organizations. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Data Mining | Data and Analytics, Information Technology | Companies that work to extract information or discover patterns from large raw data sets in order to transform the information into a comprehensible structure for further use. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Data Storage | Hardware, Software | Companies that relate to the collection and retention of digital information. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Data Visualization | Data and Analytics, Design, Information Technology, Software | Companies that relate to the graphic representation of data and information. | 513210 | Software Publishers |
| Database | Data and Analytics, Software | Companies that provide a data structure that stores organized information. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Dating | Community and Lifestyle | Companies that provide specific mechanisms for online dating through the use of internet connected personal computers or mobile devices. | 812990 | All Other Personal Services |
| Debit Cards | Financial Services, Payments | Companies that produce payment cards which deduct money directly from a consumer's checking account to pay for a purchase. | 5221 | Depository Credit Intermediation |
| Debt Collections | Administrative Services, Financial Services | Companies that are in the business of recovering money owed on delinquent accounts. | 561440 | Collection Agencies |
| Decentralized Finance (DeFi) | Blockchain and Cryptocurrency | Companies that specialize in creating and offering financial services and products through decentralized blockchain technology, enabling peer-to-peer transactions, lending, borrowing, and other traditional financial activities without the need for traditional intermediaries. | 525990 | Other Financial Vehicles |
| Delivery | Administrative Services | Companies that focus on delivering letters, packages, or ordered goods. | 492 | Couriers and Messengers |
| Delivery Service | Transportation | Companies that transport goods from a source location to a destination. | 492 | Couriers and Messengers |
| Dental | Health Care | Companies that provide dental care services, products, or equipment, often including treatments, preventive care, and oral hygiene products. | 621210 | Offices of Dentists |
| Desktop Apps | Software | Companies that develops software whose main use is as an application stored on your desktop. | 513210 | Software Publishers |
| Developer APIs | Software | Companies that focus primarily on offering an API, which is a way for two or more software applications to communicate with each other using a set of common standards to facilitate a connection. Excludes companies that simply provide an API as one of their many services and companies that primarily provide other developer tools. | 513210 | Software Publishers |
| Developer Platform | Software | Companies that focus on offering tools for developers to build upon their products or helping customers offer these tools. | 513210 | Software Publishers |
| Developer Tools | Software | Companies that build programs allowing developers to create, test, and debug software. | 513210 | Software Publishers |
| DevOps | Information Technology, Software | Companies that operate, streamline, and integrate software development and IT operations, aiming to enhance collaboration and deliver applications more efficiently. Also known as Development Operations. | 513210 | Software Publishers |
| Diabetes | Health Care | Companies that concern themselves with the treatment and diagnosis of diabetes. | 621 | Ambulatory Health Care Services |
| Dietary Supplements | Food and Beverage, Health Care | Companies that manufacture products intended to supplement the diet when taken by mouth as a pill, capsule, tablet, or liquid. | 3254 | Pharmaceutical and Medicine Manufacturing |
| Digital Entertainment | Media and Entertainment | Companies that relate to entertainment media on electronic devices, such as video games, streaming videos, or online gambling. | 51 | Information |
| Digital Marketing | Sales and Marketing | Companies that focus on the marketing of products or services using digital technologies on the internet, through mobile phone apps, display advertising, and any other digital mediums. | 54 | Professional, Scientific, and Technical Services |
| Digital Media | Media and Entertainment | Companies that create, distribute, or manage digital content in formats such as text, audio, video, or graphics for delivery via the internet or digital devices. | 51 | Information |
| Digital Signage | Sales and Marketing | Companies related to technologies that enable playback of digital content on electronic displays or screens. | 541850 | Indoor and Outdoor Display Advertising |
| Direct Marketing | Sales and Marketing | Companies dealing with a promotional method that involves presenting information about a company, product or service to target customers, without the use of an advertising middleman. | 5418 | Advertising, Public Relations, and Related Services |
| Direct Sales | Sales and Marketing | Companies that consist of two main business models: single-level marketing and selling directly to customers. | 44-45 | Retail Trade |
| Distillery | Food and Beverage | Companies that manufacture distilled spirits, including products such as whiskey, vodka, gin, rum, tequila, and other liquors. Only to businesses engaged in the production or bottling of alcoholic beverages created through distillation. | 312140 | Distilleries |
| Diving | Sports | Companies that offer services related to underwater diving, including training, equipment rental, and guided dive tours. | 71 | Arts, Entertainment, and Recreation |
| DIY | Consumer Goods | Companies that focus on the process of designing, creating or modifying any particular project or product when it is accomplished by an individual, rather than a professional. (DIY = Do-It-Yourself). | 444110 | Home Centers |
| Document Management | Information Technology, Software | Companies that produce software to store, manage, and track electronic documents or electronic images of paper-based information captured by a document scanner. | 513210 | Software Publishers |
| Document Preparation | Administrative Services | Companies that help individuals prepare specific documents manually or via automation. | 561410 | Document Preparation Services |
| Domain Registrar | Internet Services | Companies that provide a place to register or store registrations of domains. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| DRM | Content and Publishing, Media and Entertainment, Privacy and Security | Companies that provide a set of access control technologies for restricting the use of proprietary hardware and copyrighted works. (DRM = Digital Rights Management). | 513210 | Software Publishers |
| Drone Management | Hardware, Software | Companies that manage unmanned air vehicles. | 488190 | Other Support Activities for Air Transportation |
| Drones | Consumer Electronics, Consumer Goods, Hardware | Companies that focus on unmanned aerial vehicles or flying robots without a human pilot. | 336411 | Aircraft Manufacturing |
| DSP | Hardware | Companies that develop or work with specialized microprocessor chips. (DSP = Digital Signal Processing). | 334413 | Semiconductor and Related Device Manufacturing |
| E-Commerce | Commerce and Shopping | Companies that focus on facilitating the buying and selling of goods and services over an electronic network. Excludes companies that incorporate online sales as only a part of their business. | 44-45 | Retail Trade |
| E-Commerce Platforms | Commerce and Shopping, Internet Services | Companies that develop software applications which allow online businesses to manage their website, marketing, sales, and operations. | 513210 | Software Publishers |
| E-Learning | Education, Software | Companies that are involved in helping individuals learn by utilizing electronic technologies to access educational curriculum in digital formats and outside of a traditional classroom. | 61 | Educational Services |
| E-Signature | Information Technology, Privacy and Security | Companies that develop technology for attaching verification symbols to electronically transmitted documents, confirming the sender's intent to sign. | 513210 | Software Publishers |
| EBooks | Content and Publishing, Media and Entertainment | Companies that relate to the production, sale, or consumption of book publications made available in digital form to be read on electronic devices. | 51 | Information |
| Ediscovery | Internet Services | Companies that specialize in identifying, collecting, and producing electronically stored information for legal processes, such as litigation, investigations, and compliance matters. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| EdTech | Education, Software | Companies that develop or focus on technological tools or software designed to enhance learning, whether in physical classroom, online, or blended settings. | 513210 | Software Publishers |
| Education | Education | Companies that facilitate the process of receiving or giving systematic instruction. | 61 | Educational Services |
| Edutainment | Education, Media and Entertainment | Companies that produce technologies, software products (i.e. video games, movies, or shows), and content aimed at learning through fun mediums. | 51 | Information |
| Elder Care | Health Care | Companies that provide or facilitate the care of elders. | 623 | Nursing and Residential Care Facilities |
| Elderly | Community and Lifestyle | Companies providing products or services for senior citizens, addressing the needs of older adults (e.g., elder care, mobility aids, or retirement services). | N/A | N/A |
| Electric Vehicle | Transportation | Companies that develop, research, or make products for electric vehicles. | 336 | Transportation Equipment Manufacturing |
| Electrical Distribution | Energy | Companies that deliver electricity to customers. | 221122 | Electric Power Distribution |
| Electronic Design Automation (EDA) | Hardware, Software | Companies that produce software tools for designing electronic systems such as integrated circuits and printed circuit boards. | 513210 | Software Publishers |
| Electronic Health Record (EHR) | Health Care | Companies that develop or provide software systems for managing digital patient health records and clinical data. | 513210 | Software Publishers |
| Electronics | Consumer Electronics, Hardware | Companies that make or sell electronic instruments or devices. | 334 | Computer and Electronic Product Manufacturing |
| Information Technology, Internet Services, Messaging and Telecommunications | Companies that provide email-related products or services to consumers or businesses (i.e. email service providers, newsletter platforms, email marketing services, webmail plugins, or email monitoring tools). | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | |
| Email Marketing | Sales and Marketing | Companies that allow others to use email to promote products and/or services. | 5418 | Advertising, Public Relations, and Related Services |
| Embedded Software | Software | Companies that produce computer software which has been written to control machines or devices. | 513210 | Software Publishers |
| Embedded Systems | Hardware, Science and Engineering, Software | Companies that produce a controller with a dedicated function within a larger mechanical system. | 3344 | Semiconductor and Other Electronic Component Manufacturing |
| Emergency Medicine | Health Care | Companies that are dedicated to the diagnosis and treatment of unforeseen illness or injury. | 621493 | Freestanding Ambulatory Surgical and Emergency Centers |
| Emerging Markets | Commerce and Shopping | Companies that invest in or do business in emerging markets, including those in developing countries. | N/A | N/A |
| Employee Benefits | Administrative Services | Companies that provide diverse benefits, including financial, health, and welfare programs, along with perks, to enhance employee well-being and satisfaction. | 524 | Insurance Carriers and Related Activities |
| Employment | Professional Services | Companies that match individuals seeking jobs with organizations looking to hire, facilitating the recruitment process. | 5613 | Employment Services |
| Energy | Energy | Companies that are related to the energy field. | 22 | Utilities |
| Energy Efficiency | Energy, Sustainability | Companies that provide products or services that aim to reduce the amount of energy required to perform a task. | 22 | Utilities |
| Energy Management | Energy | Companies that relate to monitoring energy production, consumption, distribution, or storage, whether in a building or for an organization, with goals often including environmental conservation and cost savings. | 541690 | Other Scientific and Technical Consulting Services |
| Energy Storage | Energy | Companies that manufacture or conduct work relating to how energy can be stored. | 335910 | Battery Manufacturing |
| Enterprise | Other | Companies that develop products or services specifically designed for large organizations or corporate-scale clients. | 513210 | Software Publishers |
| Enterprise Applications | Apps, Software | Companies that develop a large software system platform designed to operate in a corporate environment such as a business or the government. | 513210 | Software Publishers |
| Enterprise Resource Planning (ERP) | Software | Companies that relate to the integration of data from various core business processes in order to efficiently monitor and manage all these processes and associated resources in a single system. | 513210 | Software Publishers |
| Enterprise Software | Software | Companies that develop software tools designed primarily for organization-sized use rather than for individuals. | 513210 | Software Publishers |
| Environmental Consulting | Professional Services | Companies that offer a form of compliance consulting in which the consultant ensures that the client maintains an appropriate measure of compliance with environmental regulations. | 541620 | Environmental Consulting Services |
| Environmental Engineering | Science and Engineering, Sustainability | Companies that use scientific and engineering strategies to improve the quality of the environment, and to protect the health of living organisms from adverse environmental effects, such as pollution. | 541 | Professional, Scientific, and Technical Services |
| Equestrian | Agriculture and Farming | Companies that offer products and services related to horse riding, including the sale of horses, riding gear, training, and horse care facilities. | 112920 | Horses and Other Equine Production |
| eSports | Sports | Companies related to multiplayer video games played in organized competitions, often for spectators and involving professional gamers. | 7112 | Spectator Sports |
| Ethereum | Blockchain and Cryptocurrency | Companies that develop applications or services based on the Ethereum blockchain, focusing on smart contracts and decentralized applications. | 52 | Finance and Insurance |
| Event Management | Events, Media and Entertainment | Companies that organize and coordinate events, handling logistics, venue selection, and execution of corporate, public, or private gatherings such as festivals, conferences, ceremonies, weddings, etc. | 5619 | Other Support Services |
| Event Promotion | Events, Media and Entertainment | Companies that focus on the process of driving business goals for a product, brand, or service through in-person events. | 561920 | Convention and Trade Show Organizers |
| Events | Events, Media and Entertainment | Companies that are focused on the creation and development of large-scale events such as festivals and conferences. | 7113 | Promoters of Performing Arts, Sports, and Similar Events |
| Extermination Service | Administrative Services | Companies that destroy pests completely. | 561710 | Exterminating and Pest Control Services |
| Eyewear | Consumer Goods | Companies that produce and sell eyewear. | 339115 | Ophthalmic Goods Manufacturing |
F - J
| INDUSTRY | INDUSTRY GROUP(S) | DEFINITION | NAICS CODE | NAICS LABEL |
| Platforms | Companies that work with or incorporate Facebook into their services. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | |
| Facial Recognition | Data and Analytics, Software | Companies that work in the creation, improvement, sharing, and/or implementation of facial recognition software. | 513210 | Software Publishers |
| Facilities Support Services | Administrative Services | Companies that provide a combination of services to support operations within facilities, including but not limited to, janitorial, maintenance, trash disposal, guard and security, mail routing, reception, and laundry. | 561210 | Facilities Support Services |
| Facility Management | Real Estate | Companies that specialize in a professional management discipline focused on the efficient and effective delivery of logistics and other support services related to real property and buildings. | 53131 | Real Estate Property Managers |
| Family | Community and Lifestyle | Companies that develop products or services specifically designed for family use or to meet family-related needs. This includes offerings such as family budgeting and organization apps, parental control tools, childcare services, family-oriented entertainment, and products marketed for shared family activities. | 6241 | Individual and Family Services |
| Fantasy Sports | Gaming, Sports | Companies that develop games, often played virtually, where participants assemble teams of real-life players of a professional sport. | 713 | Amusement, Gambling, and Recreation Industries |
| Farmers Market | Food and Beverage | Food markets at which local farmers sell fruit, vegetables, and oftentimes meat, cheese, and bakery products, directly to consumers. | 445230 | Fruit and Vegetable Retailers |
| Farming | Agriculture and Farming | Companies involved in the farming of agricultural commodities such as livestock and crops. | 11 | Agriculture, Forestry, Fishing and Hunting |
| Fashion | Clothing and Apparel, Design | Companies that design, manufacture, distribute, or sell clothing, footwear, accessories, and related items that are influenced by cultural trends, aesthetics, and style. | 315 | Apparel Manufacturing |
| Fast-Moving Consumer Goods | Consumer Goods, Real Estate | Companies that focus on products that are sold quickly and at a relatively low cost. | 31-33 | Manufacturing |
| Ferry Service | Transportation | Companies that provide transportation to consumers via large ferry boats. | 483 | Water Transportation |
| Fertility | Health Care | Companies that provide medical services and treatments aimed at assisting individuals and couples in achieving pregnancy. | 621 | Ambulatory Health Care Services |
| Field Support | Professional Services | Companies that address tasks such as the testing, documenting, setting up, and installation of network hardware. | 5415 | Computer Systems Design and Related Services |
| Field-Programmable Gate Array (FPGA) | Hardware | Companies that develop and produce an integrated circuit designed to be configured by a customer or a designer after manufacturing. | 334413 | Semiconductor and Related Device Manufacturing |
| File Sharing | Software | Companies involved in the practice of sharing or offering access to digital information or resources including documents, multimedia, graphics, computer programs, images, and e-books. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Film | Media and Entertainment, Video | Companies that develop or deal with motion pictures / movies. | 5121 | Motion Picture and Video Industries |
| Film Distribution | Media and Entertainment, Video | Companies that distribute and market films. | 5121 | Motion Picture and Video Industries |
| Film Production | Media and Entertainment, Video | Companies that are involved in the production process of a motion picture. | 5121 | Motion Picture and Video Industries |
| Finance | Financial Services | Companies broadly involved in the finance sector, whose primary services relate to money, currency, or capital assets. | 52 | Finance and Insurance |
| Financial Exchanges | Financial Services, Lending and Investments | Companies that provide a marketplace where securities, commodities, derivatives, and other financial instruments are traded. | 523210 | Securities and Commodity Exchanges |
| Financial Services | Financial Services | Companies that provide professional services in the finance industry, involving the investment, lending, insurance, and management of money and assets. | 52 | Finance and Insurance |
| FinTech | Financial Services | Companies that use technology such as the internet, mobile devices, blockchains, or cloud computing to compete with traditional finance methods in the delivery of financial services. | 52 | Finance and Insurance |
| First Aid | Health Care | Companies related to providing the delivery of initial medical emergency procedures using a limited amount of equipment to perform a primary assessment and intervention while awaiting arrival of emergency personnel. | 621999 | All Other Miscellaneous Ambulatory Health Care Services |
| Fitness | Sports | Companies that promote physical health and well-being, especially through physical exercise. | 713940 | Fitness and Recreational Sports Centers |
| Flash Sale | Commerce and Shopping | Companies that help consumers find sales of goods at greatly reduced prices for short periods of time. | 455219 | All Other General Merchandise Retailers |
| Flash Storage | Hardware | Companies that produce or provide a type of drive or system that uses flash memory to keep data for an extended period of time. | 334112 | Computer Storage Device Manufacturing |
| Fleet Management | Transportation | Companies that are involved with a range of functions related to the operation of a set of vehicles used by a business, including but not limited to vehicle financing, maintenance, GPS tracking, safety, and driver monitoring. | 5321 | Automotive Equipment Rental and Leasing |
| Flowers | Consumer Goods | Companies that sell or relate to flowers. | 459310 | Florists |
| Food and Beverage | Food and Beverage | Companies that research, produce, distribute, or serve consumer food or beverage products. | 31-33 | Manufacturing |
| Food Delivery | Food and Beverage, Transportation | Companies that focus on delivering food to individuals. | 492210 | Local Messengers and Local Delivery |
| Food Processing | Food and Beverage | Companies that turn fresh foods into food products. | 311 | Food Manufacturing |
| Food Trucks | Food and Beverage | Companies that serve and prepare food in mobile locations. | 722330 | Mobile Food Services |
| Foreign Exchange Trading | Financial Services | Companies that facilitate the exchange of one currency for another on the global market, aiming to profit from fluctuations in exchange rates. | 5231 | Securities and Commodity Contracts Intermediation and Brokerage |
| Forestry | Agriculture and Farming | Companies that create, manage, use, conserve, and repair forests, woodlands, and associated resources for human and environmental benefits. | 113 | Forestry and Logging |
| Fossil Fuels | Energy, Natural Resources | Companies engaged in the extraction, production, refining, or selling of coal, oil, or natural gas. | 211 | Oil and Gas Extraction |
| Foundational AI | Artificial Intelligence (AI), Software, Science and Engineering | Companies that develop and train large-scale foundational AI models (LLMs, multimodal models) from scratch for general-purpose use. Excludes companies that only fine-tune existing models or build application-layer products. | N/A | N/A |
| Foundries | Manufacturing | Companies that cast metal. | 3315 | Foundries |
| Franchise | Companies owned by an entrepreneur or entrepreneurial group offering a product or service labeled by a corporation that provides assistance in every aspect of the business. | 44-45 | Retail Trade | |
| Fraud Detection | Financial Services, Payments, Privacy and Security | Companies that prevent and protect companies or individuals against fraud. | 513210 | Software Publishers |
| Freelance | Professional Services | Companies that provide or enable project-based work by independent professionals, including both freelance service providers and platforms that connect freelancers with clients. | 541 | Professional, Scientific, and Technical Services |
| Freemium | Other | Companies that offer a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features or services. | N/A | N/A |
| Freight Service | Transportation | Companies that specialize in the moving of freight or cargo from one place to another. | 48-49 | Transportation and Warehousing |
| Fruit | Food and Beverage | Companies that deal with or are related to the production of fruit. | 1113 | Fruit and Tree Nut Farming |
| Fuel | Energy | Companies that deal with petroleum, a naturally occurring liquid found beneath the earth's surface that can be refined into fuel. | 211 | Oil and Gas Extraction |
| Fuel Cell | Energy | Companies that develop fuel cells, which use chemical energy from hydrogen or other fuels to cleanly and efficiently produce electricity. | 3359 | Other Electrical Equipment and Component Manufacturing |
| Funding Platform | Financial Services, Lending and Investments | Companies that produce software to facilitate the acceptance of money from individuals or companies for the purpose of raising money to contribute to a project, business, or need. | 522320 | Financial Transactions Processing, Reserve, and Clearinghouse Activities |
| Funerals | Community and Lifestyle | Companies that provide services related to organizing and conducting funeral ceremonies, including preparation of the deceased, provision of caskets or urns, and arrangement of the funeral service. | 8122 | Death Care Services |
| Furniture | Consumer Goods | Companies that produce or sell furniture. | 337 | Furniture and Related Product Manufacturing |
| Gambling | Gaming | Companies that specialize in the activity of playing games of chance for money or other stakes. | 7132 | Gambling Industries |
| Gamification | Gaming | Companies that use elements of game design, mechanics, and principles in non-game contexts to engage and motivate people to achieve certain goals, learn new skills, or change their behavior. | 513210 | Software Publishers |
| Gaming | Gaming | Companies that develop games. | 513210 | Software Publishers |
| Generation Y | Other | Companies that target the Generation Y demographic - also known as Millennials (those born between 1981 and 1996) - and focus on products, services, or workplace cultures that resonate with the values and preferences of this age group. | N/A | N/A |
| Generation Z | Other | Companies that focus on serving the Generation Z demographic (those born between 1997 and 2012), emphasizing products, services, or workplace environments that align with the characteristics and preferences of this younger generation. | N/A | N/A |
| Generative AI | Artificial Intelligence (AI) | Companies that develop and provide artificial intelligence systems capable of autonomously producing creative and contextually relevant content, ranging from text to multimedia, with applications in various fields. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Genetics | Biotechnology, Health Care | Companies that relate to the branch of biology concerned with the study of genes, including but not limited to companies that do genetic research, sequencing, testing, therapy, or editing. | 541714 | Research and Development in Biotechnology (except Nanobiotechnology) |
| Geospatial | Data and Analytics, Navigation and Mapping | Companies that develop, manufacture, research, and employ geospatial technology, which is used to collect, analyze and store geographic information. | 541370 | Surveying and Mapping (except Geophysical) Services |
| Geothermal Energy | Energy, Sustainability | Companies that harness heat from the Earth's core to generate sustainable and clean power. | 221116 | Geothermal Electric Power Generation |
| Gift | Commerce and Shopping | Companies that specialize in the creation, distribution, or retail of items intended to be given to others as presents, often featuring a wide range of products suitable for various occasions and recipients. | 459420 | Gift, Novelty, and Souvenir Retailers |
| Gift Card | Commerce and Shopping, Financial Services | Companies that relate primarily to prepaid stored-value money cards which are used as an alternative to cash for purchases, usually within a particular store or related businesses. | 522320 | Financial Transactions Processing, Reserve, and Clearinghouse Activities |
| Gift Exchange | Commerce and Shopping | Companies involved in the transfer of goods or services that although regarded as voluntary by the people involved is part of the expected social behavior. | 459420 | Gift, Novelty, and Souvenir Retailers |
| Gift Registry | Commerce and Shopping | Companies housing lists of items that consumers wish to receive, and gift-givers can purchase. | 455219 | All Other General Merchandise Retailers |
| Golf | Sports | Companies related to the sport of golf. | 7139 | Other Amusement and Recreation Industries |
| Platforms | Companies that work with or incorporate Google into their services. | 51 | Information | |
| Google Glass | Consumer Electronics, Hardware, Mobile, Platforms | A brand of smart glasses developed and sold by Google. | 334 | Computer and Electronic Product Manufacturing |
| Government | Government and Military | Companies that are owned or controlled by a government to undertake commercial activities on its behalf. | 92 | Public Administration |
| GovTech | Government and Military, Information Technology | Companies that develop the operating system of government. | 5415 | Computer Systems Design and Related Services |
| GPS | Hardware, Navigation and Mapping | Companies that develop global positioning satellite systems. (GPS = Global Positioning Satellites). | 334511 | Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing |
| GPU | Hardware | Companies that produce a graphics processing unit which is capable of rendering graphics for display on an electronic device. (GPU = Graphics Processing Unit). | 334413 | Semiconductor and Related Device Manufacturing |
| Graphic Design | Design | Companies that create visual communication materials for their clients. | 541430 | Graphic Design Services |
| Green Building | Real Estate, Sustainability | Companies that apply environmentally responsible and resource-efficient processes throughout a building's life-cycle. | 236 | Construction of Buildings |
| Green Consumer Goods | Consumer Goods, Sustainability | Companies that produce goods that have been made in a way that protects the natural environment. | 31-33 | Manufacturing |
| GreenTech | Sustainability | Companies that focus on the use of technology or technological processes to reduce negative impacts on the environment, conserve resources, and promote sustainability. | 2211 | Electric Power Generation, Transmission and Distribution |
| Grocery | Food and Beverage | Retail shops that primarily sell food. | 445 | Food and Beverage Retailers |
| Group Buying | Commerce and Shopping | Companies that aggregate consumer demand to offer products or services at reduced prices, typically facilitated through online platforms where deals are activated once a minimum number of purchases is made. | 45521 | Warehouse Clubs, Supercenters, and Other General Merchandise Retailers |
| Guides | Media and Entertainment | Companies that provide guided assistance to users. | 561520 | Tour Operators |
| Handmade | Consumer Goods | Companies that produce goods made by hand. | 3399 | Other Miscellaneous Manufacturing |
| Hardware | Hardware | Companies that develop physical components of any computer or telecommunications system. | 334 | Computer and Electronic Product Manufacturing |
| Health Care | Health Care | Companies that relate to the overall improvement of health, including but not limited to the prevention, diagnosis, amelioration, or cure of disease, illness, injury, or other impairments. | 62 | Health Care and Social Assistance |
| Health Diagnostics | Health Care | Companies that deal with the process of determining which disease or condition explains a person's symptoms and signs. | 6215 | Medical and Diagnostic Laboratories |
| Health Insurance | Financial Services | Companies that offer a type of insurance coverage which pays for medical, surgical, and sometimes dental expenses by the insured. | 524 | Insurance Carriers and Related Activities |
| Heating, Ventilation, and Air Conditioning (HVAC) | Real Estate | Companies involved in the manufacturing, installation, maintenance, or servicing of systems that regulate indoor temperature, air quality, and humidity in residential, commercial, or industrial buildings. | 3334 | Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing |
| Hedge Funds | Financial Services, Lending and Investments | Privately-owned companies that pool investors' dollars and reinvest them into complicated financial instruments. | 5239 | Other Financial Investment Activities |
| Herbs and Spices | Food and Beverage | Companies that cultivate, source, process, and distribute natural flavor-enhancing ingredients used in culinary and medicinal applications. | 111998 | All Other Miscellaneous Crop Farming |
| Higher Education | Education | Companies related to tertiary education leading to award of an academic degree. | 611310 | Colleges, Universities, and Professional Schools |
| Hockey | Sports | Companies related to the sport of hockey. | 71 | Arts, Entertainment, and Recreation |
| Home and Garden | Real Estate | Companies that provide services to a consumer's home and/or garden. | 4491 | Furniture and Home Furnishings Retailers |
| Home Appliances | Consumer Goods | Companies that design, manufacture, and distribute a range of electronic devices and equipment intended for domestic use, including kitchen and household appliances. | 335220 | Major Household Appliance Manufacturing |
| Home Decor | Real Estate | Companies that design, produce, or sell decorative products for residential spaces, including furniture, lighting, textiles, and home accessories. | 4491 | Furniture and Home Furnishings Retailers |
| Home Health Care | Health Care | Companies that provide health care services in a person's home for illness or injury. | 621610 | Home Health Care Services |
| Home Improvement | Real Estate | Companies that relate to or provide services that help consumers or businesses improve their homes. | 444110 | Home Centers |
| Home Renovation | Real Estate | Companies that focus on making improvements to an existing building or home in order to restore the building to a good state of repair. | 236118 | Residential Remodelers |
| Home Services | Real Estate | Companies involved with maintenance, repair, or improvement services for residential properties, such as plumbing, electrical work, cleaning, and landscaping. | 23 | Construction |
| Homeland Security | Privacy and Security | Companies that focus on the national effort to ensure a homeland is safe, secure, resilient against terrorism and other hazards. | 928110 | National Security |
| Homeless Shelter | Social Impact | Service agencies that provide temporary residence for homeless individuals and families. | 624221 | Temporary Shelters |
| Horticulture | Agriculture and Farming | Companies that revolve around plant cultivation for food, medicine, or aesthetics as opposed to crop or animal farming. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and non-food crops such as grass and ornamental trees and plants. | 111 | Crop Production |
| Hospital | Health Care | Companies that provide comprehensive medical care, diagnostics, and treatment services to patients in a dedicated facility that is staffed by medical professionals and capable of housing patients during medical care. | 622 | Hospitals |
| Hospitality | Travel and Tourism | Companies that provide accommodation, food and beverage services, and other amenities to travelers and guests, often through hotels, resorts, restaurants, and related venues. | 72 | Accommodation and Food Services |
| Hotel | Travel and Tourism | Establishments providing accommodations, meals, and other services for travelers and tourists. | 7211 | Traveler Accommodation |
| Housekeeping Service | Administrative Services | Companies related to the management of duties and chores involved in the running of a household. | 561720 | Janitorial Services |
| Human Computer Interaction | Design, Science and Engineering | Companies that research the design and use of computer technology focused on the interfaces between people and computers. | 5415 | Computer Systems Design and Related Services |
| Human Resources | Administrative Services | Companies that are related to the hiring, administration, and training of personnel. | 561 | Administrative and Support Services |
| Humanitarian | Community and Lifestyle | Companies whose main mission is related to giving back to the community and not for personal gain. | 8133 | Social Advocacy Organizations |
| Hunting | Sports | Companies that relate to the activity of hunting wild animals or game especially for food or sport. | 713990 | All Other Amusement and Recreation Industries |
| Hydroelectric | Sustainability, Energy | Companies that harness the power of flowing water to generate renewable energy through the construction and operation of hydroelectric power plants. | 221111 | Hydroelectric Power Generation |
| Hydroponics | Agriculture and Farming | Companies that deal with the science of growing plants with alternatives to soil, including sand, gravel, or liquid, in combination with added nutrients. | 111419 | Other Food Crops Grown Under Cover |
| IaaS | Software | Companies that offer cloud computing services in which customers rent or lease servers on-demand for computing and storage in the cloud. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Identity Management | Information Technology, Privacy and Security | Companies that focus on the organizational process for identifying, authenticating, and authorizing individuals or groups of people to have access to applications, systems, or networks by associating user rights and restrictions with established identities. | 513210 | Software Publishers |
| Image Recognition | Data and Analytics, Software | Companies that use computer vision to identify or detect objects or features in digital images or videos. | 513210 | Software Publishers |
| Impact Investing | Financial Services, Lending and Investments | Companies that relate to financial investments made into companies, organizations, or funds, with the goal of producing both a positive social or environmental effect and a financial return. | 5239 | Other Financial Investment Activities |
| In-Flight Entertainment | Media and Entertainment | Companies that produce entertainment available to aircraft passengers during a flight or that develop technology that enables this entertainment. | 3364 | Aerospace Product and Parts Manufacturing |
| Incubators | Financial Services, Lending and Investments | Companies that help the development of new and startup companies by providing services such as management training or office space. | 5416 | Management, Scientific, and Technical Consulting Services |
| Independent Music | Media and Entertainment, Music and Audio | Companies that produce music by musicians who are not signed to a major record label, or that provide products or services targeting these musicians. | 512250 | Record Production and Distribution |
| Indoor Positioning | Navigation and Mapping | Companies that produce systems and devices to locate or track the precise physical position of people or objects within a building. | 334511 | Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing |
| Industrial | Manufacturing | Companies that produce finished products, including manufacturing companies or any other companies that produce products. | 31-33 | Manufacturing |
| Industrial Automation | Manufacturing, Science and Engineering | Companies that aim to reduce human intervention in industrial settings (ex: manufacturing) by using equipment and control systems such as computer-controlled robotic factory machinery or technological monitoring tools. | 333248 | All Other Industrial Machinery Manufacturing |
| Industrial Design | Design, Hardware | Companies that create and develop the form, features, and specifications of physical products which are intended to be mass produced. | 541420 | Industrial Design Services |
| Industrial Engineering | Manufacturing, Science and Engineering | Companies that deal with the design, improvement, and installation of integrated systems in the manufacturing and industrial processes. | 541330 | Engineering Services |
| Industrial Manufacturing | Manufacturing | Companies that produce materials, components, or products intended for use in industrial, commercial, or large-scale production environments. | 31-33 | Manufacturing |
| Information and Communications Technology (ICT) | Information Technology | Companies that integrate and consolidate telecom infrastructure with computing systems. | 517 | Telecommunications |
| Information Services | Information Technology | Companies that collect, record, organize, store, preserve, retrieve, or disseminate printed or digital information or data for their clients. | 5192 | Web Search Portals, Libraries, Archives, and Other Information Services |
| Information Technology | Information Technology | Companies that develop or provide products and services focused on computing infrastructure, software systems, data management, and network solutions for business or enterprise use. | 51 | Information |
| Infrastructure | Physical Infrastructure | Companies that relate to public and private physical structures such as roads, railways, bridges, tunnels, water supply, sewers, electrical grids, and telecommunications. | 23 | Construction |
| Innovation Management | Professional Services | Companies offering products or services that provide teams with organized processes and systems to develop new ideas into finished products or services. | 54161 | Management Consulting Services |
| Insurance | Financial Services | Companies that provide a range of insurance policies to protect individuals and businesses against the risk of financial losses in return for regular payments of premiums. | 52 | Finance and Insurance |
| InsurTech | Financial Services | Companies that use technology innovations designed to generate savings and improve efficiency from the current insurance industry model. | 524 | Insurance Carriers and Related Activities |
| Intellectual Property | Professional Services | Companies that deal with legal rights of owners of intangible creations of the human mind (e.g., music, art, designs, symbols, literature, etc.). | 5411 | Legal Services |
| Intelligent Systems | Artificial Intelligence, Data and Analytics, Science and Engineering | Companies that produce or develop machines with embedded internet-connected computer systems that have the capacity to gather and analyze data and communicate with other systems. | 3345 | Navigational, Measuring, Electromedical, and Control Instruments Manufacturing |
| Interior Design | Design, Real Estate | Companies that provide products or services to plan, research, coordinate, or manage projects to develop or enhance the form and function of the interior of a building. | 541410 | Interior Design Services |
| Internet | Internet Services | Companies that operate primarily through online platforms or websites, delivering their products or services exclusively via the internet. It refers to businesses whose core offerings exist entirely online and are native to the web. | 51 | Information |
| Internet of Things | Internet Services | Companies that develop or support physical objects with sensors, processing ability, and other technologies that connect and exchange data with other devices via the internet or other communications networks. | 3345 | Navigational, Measuring, Electromedical, and Control Instruments Manufacturing |
| Internet Radio | Media and Entertainment, Music and Audio | Companies that provide a digital audio service transmitted by the internet. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Intrusion Detection | Information Technology, Privacy and Security | Companies that help other organizations identify bugs or problems with their network device configurations. | 513210 | Software Publishers |
| iOS | Mobile, Platforms, Software | Companies that develop software for, based off of, and work exclusively with Apple's proprietary mobile operating system. | 513210 | Software Publishers |
| ISP | Internet Services | Companies that provide internet access to companies, families, and mobile users. (ISP = Internet Service Provider). | 517 | Telecommunications |
| IT Infrastructure | Information Technology | Companies that develop a set of IT components which are the foundation of an IT service, typically physical components (computer and networking hardware and facilities), but also various software and network components. | 3341 | Computer and Peripheral Equipment Manufacturing |
| IT Management | Information Technology | Companies that relate to the ongoing management of the information technology resources of corporate customers. | 5415 | Computer Systems Design and Related Services |
| Janitorial Service | Real Estate | Companies that provide residential or commercial property cleaning including professional offices, home, educational, medical, and industrial business cleaning, OR companies that develop products for use in residential or commercial cleaning. | 561720 | Janitorial Services |
| Jewelry | Consumer Goods | Companies that produce or sell decorative items worn for personal adornment, including brooches, rings, necklaces, earrings, pendants, and bracelets. | 339910 | Jewelry and Silverware Manufacturing |
| Journalism | Content and Publishing, Media and Entertainment | Companies that work to relay an accurate account of events that occurred, OR companies that develop products or services designed to facilitate this reporting. | 5131 | Newspaper, Periodical, Book, and Directory Publishers |
K - O
| INDUSTRY | INDUSTRY GROUP(S) | DEFINITION | NAICS CODE | NAICS LABEL |
| Knowledge Management | Administrative Services | Companies related to the process of creating, sharing, using and managing the knowledge and information of an organization. | 541 | Professional, Scientific, and Technical Services |
| Landscaping | Real Estate | Companies that offer products or services to make a yard or other piece of land more attractive. | 561730 | Landscaping Services |
| Language Learning | Education | Companies that provide products or services to teach customers new languages. | 611630 | Language Schools |
| Laser | Hardware, Science and Engineering | Companies that produce an optical device that emits a focused beam of light, for purposes including but not limited to, barcode scanning, optical disc drive functionality, semiconductor chip manufacturing, or range measurement. | 3344 | Semiconductor and Other Electronic Component Manufacturing |
| Last Mile Transportation | Transportation | Companies that relate to the last leg of a journey that involves the movement of people and goods from a transportation hub to a final destination. | 4921 | Couriers and Express Delivery Services |
| Laundry and Dry-cleaning | Clothing and Apparel | Companies related to providing laundry and dry cleaning services for clothes and other textiles. | 8123 | Drycleaning and Laundry Services |
| Law Enforcement | Government and Military, Privacy and Security | Companies related to the enforcement of laws by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society. | 9221 | Justice, Public Order, and Safety Activities |
| Lead Generation | Sales and Marketing | Companies that identify and cultivate potential customers for a business's products or services. | 5418 | Advertising, Public Relations, and Related Services |
| Lead Management | Sales and Marketing | Companies that develop methodologies, systems, and practices designed to generate new potential customers, generally operated through a variety of marketing campaigns or programs. | 5416 | Management, Scientific, and Technical Consulting Services |
| Leasing | Financial Services | Companies whose primary service relates to renting an asset or whose primary product facilitates such rentals. | 532 | Rental and Leasing Services |
| Legal | Professional Services | Companies that are concerned with the law. | 5411 | Legal Services |
| Legal Tech | Professional Services | Companies that use various technologies such as the internet, mobile devices, machine learning, or cloud computing, to compete with traditional methods in the delivery of legal services. | 513210 | Software Publishers |
| Leisure | Community and Lifestyle | Companies that provide services or products for entertainment, relaxation, or recreational activities. | 71 | Arts, Entertainment, and Recreation |
| Lending | Financial Services | Companies that are primarily engaged in granting loans or offering products or platforms that facilitate third-party loans. | 522 | Credit Intermediation and Related Activities |
| LGBT | Community and Lifestyle | Companies that offer products or services designed primarily for the LGBT+ community. | N/A | N/A |
| Life Insurance | Financial Services | Companies that offer a contract with an insurance company and, in exchange for premium payments, the insurance company provides a lump-sum payment known as a death benefit to beneficiaries upon the insured's death. | 524 | Insurance Carriers and Related Activities |
| Life Science | Biotechnology, Science and Engineering | Companies that apply knowledge gained from the scientific study of living organisms and life processes to fields including but not limited to biotechnology, pharmaceuticals, agriculture, food processing, or genomics. | 541714 | Research and Development in Biotechnology (except Nanobiotechnology) |
| Lifestyle | Community and Lifestyle | Companies that offer products or services designed to connote a particular stylish lifestyle (e.g., elegant modern, trendy urban, etc.), especially fashion or consumer goods companies. | 44-45 | Retail Trade |
| Lighting | Hardware | Companies that are involved in the deliberate use of light to achieve practical or aesthetic effects. | 3351 | Electric Lighting Equipment Manufacturing |
| Limousine Service | Transportation | Companies that engage in providing specialty and luxury passenger transportation services via limousine or luxury sedans, generally on a reserved basis. | 485320 | Limousine Service |
| Lingerie | Clothing and Apparel, Consumer Goods | Companies that produce people's undergarments. | 3152 | Cut and Sew Apparel Manufacturing |
| Linux | Platforms, Software | Companies related to the open source unix-like operating systems based on the Linux kernel. | 513210 | Software Publishers |
| Livestock | Agriculture and Farming | Companies that relate to the raising or harvesting of livestock. | 112 | Animal Production and Aquaculture |
| Local | Sales and Marketing | Companies that serve or support businesses and consumers within a specific geographic area, such as a city or region. Includes local marketing platforms, regional directories, or services built to promote local commerce. | N/A | N/A |
| Local Advertising | Advertising, Sales and Marketing | Companies that enable advertisers to advertise to audiences in a particular town, city, or region. | 5418 | Advertising, Public Relations, and Related Services |
| Local Business | Sales and Marketing | Companies that primarily serve a specific local region or community, operating within a limited geographic area such as a city, town, or neighborhood. This includes brick-and-mortar businesses, local service providers, or organizations whose offerings are intended for a regional customer base. | N/A | N/A |
| Local Shopping | Commerce and Shopping | Companies that specialize in providing shopping opportunities for consumers within a localized area, OR companies that provide products or services designed for these consumers as part of their shopping. | 4552 | Warehouse Clubs, Supercenters, and Other General Merchandise Retailers |
| Location Based Services | Data and Analytics, Internet Services, Navigation and Mapping | Companies that use real-time geo-data from a mobile device or smartphone to provide information, entertainment, or security. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Logistics | Transportation | Companies that plan, implement, and control the movement and storage of goods, services, or information within a supply chain and between the points of origin and consumption. | 48-49 | Transportation and Warehousing |
| Loyalty Programs | Sales and Marketing | Companies that develop a program run by a company that offers benefits to frequent customers. | 513210 | Software Publishers |
| Machine Learning | Artificial Intelligence, Data and Analytics, Software | Companies that use artificial intelligence to develop technologies that allow computers to automatically learn and improve from training data, enabling them to make decisions without being explicitly programmed. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Machinery Manufacturing | Manufacturing | Companies that specialize in creating manufacturing equipment. | 333 | Machinery Manufacturing |
| macOS | Platforms, Software | Companies that work with and build products for/off of a series of proprietary graphical operating systems developed and marketed by Apple since 2001. | 513210 | Software Publishers |
| Made to Order | Commerce and Shopping | Companies that offer customers the chance to customize the product they want to buy. | 44-45 | Retail Trade |
| Management Consulting | Professional Services | Companies that provide expert advice to organizations to help them improve their performance. | 5416 | Management, Scientific, and Technical Consulting Services |
| Management Information Systems | Information Technology | Companies that specialize in producing a computerized hardware and software information-processing system designed to support the operations of a company. | 541512 | Computer Systems Design Services |
| Manufacturing | Manufacturing | Companies that create or produce a finished, usable product from raw materials with the help of equipment, labor, machines, or tools. | 31-33 | Manufacturing |
| Mapping Services | Navigation and Mapping | Companies that make maps, including companies related to surveying or gathering data for geopositioning with the purpose of making maps of location data or information. | 541370 | Surveying and Mapping (except Geophysical) Services |
| Marine Technology | Science and Engineering | Companies that produce technologies for the safe use, exploitation, protection of, and intervention in the marine environment. | 3345 | Navigational, Measuring, Electromedical, and Control Instruments Manufacturing |
| Marine Transportation | Transportation | Companies related to the transport of people or goods via waterways. | 483 | Water Transportation |
| Market Research | Data and Analytics, Design | Companies that help organizations gather information about target markets and customers to identify and analyze needs, opportunities, and competition. | 541910 | Marketing Research and Public Opinion Polling |
| Marketing | Sales and Marketing | Companies that help their clients promote their brand, products, or services; this includes advertising. | 54 | Professional, Scientific, and Technical Services |
| Marketing Automation | Sales and Marketing, Software | Companies related to a type of software that allows companies to target customers and generate sales leads, through automated marketing messages across channels including email, websites, social media, and text messages. | 513210 | Software Publishers |
| Marketplace | Commerce and Shopping | Companies that provide a physical location or an e-commerce website where multiple vendors gather to sell their products or services. | 455219 | All Other General Merchandise Retailers |
| Meat and Poultry | Food and Beverage | Companies that are involved in the production, processing, and distribution of meat and poultry. | 3116 | Animal Slaughtering and Processing |
| Mechanical Design | Design, Hardware | Companies that specialize in the design of components, parts, or systems for machinery. | 541420 | Industrial Design Services |
| Mechanical Engineering | Science and Engineering | Companies that design, develop, manufacture, and maintain mechanical systems and components, including engines, manufacturing systems, and any other collection of interconnected mechanical components or parts that work together to achieve a specific function or goal. | 541330 | Engineering Services |
| Media and Entertainment | Media and Entertainment | Companies in one or more of a large variety of mass media sectors such as broadcast media (movies, radio, music, TV), digital media (internet, video games, podcasts), or print media (books, magazines), especially when designed for the purpose of entertainment. | 51 | Information |
| Medical | Health Care | Companies involved in developing, producing, or applying technologies, equipment, and services for the diagnosis, treatment, or prevention of disease. | 62 | Health Care and Social Assistance |
| Medical Device | Health Care | Companies that produce or support the development of devices intended to be used for medical purposes, including but not limited to, the diagnosis, prevention, or treatment of a medical condition. | 3391 | Medical Equipment and Supplies Manufacturing |
| Meeting Software | Messaging and Telecommunications, Software | Companies that facilitate live conferences between two or more participants at different sites by using computer networks to transmit audio, video, and text data. | 513210 | Software Publishers |
| Men's | Community and Lifestyle | Companies offering products or services specifically for men, such as men’s grooming, apparel, or lifestyle-focused products. | N/A | N/A |
| Mental Health | Health Care | Companies that provide services, treatments, or resources aimed at promoting emotional and psychological health and well-being or diagnosing or treating related conditions. | 62 | Health Care and Social Assistance |
| Messaging | Information Technology, Internet Services, Messaging and Telecommunications | Companies that send and process email, online chat, and other direct person-to-person electronic communications. | 51 | Information |
| Metaverse | Media and Entertainment, Software | Companies that create or provide immersive, shared virtual environments that integrate real-time interaction, user-generated content, and persistent virtual spaces. This includes platforms or technologies explicitly designed to support metaverse ecosystems, virtual worlds, or interoperability between VR/AR environments. | 513210 | Software Publishers |
| mHealth | Health Care, Mobile | Companies that use mobile phones and other wireless technology in medical care. (mHealth = mobile Health). | 513210 | Software Publishers |
| Micro Lending | Financial Services, Lending and Investments | Companies that lend small amounts of money at low interest to new businesses in the developing world. | 5223 | Activities Related to Credit Intermediation |
| Military | Government and Military, Information Technology | Companies that relate to the armed forces of a country, especially companies whose primary product or service has military applications. | 928110 | National Security |
| Millennials | Companies whose demographic is the millennial generation, i.e. those born between 1981 and 1996. | N/A | N/A | |
| Mineral | Natural Resources | Companies involved with the research, mining, or processing of minerals (i.e. geological materials with a well-defined chemical composition and a specific crystal structure). | 212 | Mining (except Oil and Gas) |
| Mining | Natural Resources | Companies that deal with the extraction of valuable minerals or other geological materials from the earth. | 21 | Mining, Quarrying, and Oil and Gas Extraction |
| Mining Technology | Natural Resources | Companies that develop technology to support the extraction of valuable minerals or other geological materials from the earth. | 333131 | Mining Machinery and Equipment Manufacturing |
| MMO Games | Gaming | Companies that develop online video games that can be played by a very large number of people simultaneously. | 513210 | Software Publishers |
| Mobile | Mobile | Companies that relate to transportable, technological devices that support wireless transmission of data, including but not limited to mobile communication, mobile hardware, and mobile software companies. | 517 | Telecommunications |
| Mobile Advertising | Advertising, Sales and Marketing | Companies that relate to advertising specialized for mobile platforms such as iOS and Android. | 5418 | Advertising, Public Relations, and Related Services |
| Mobile Apps | Apps, Mobile, Software | Companies that develop a software app, specifically for use on small, wireless computing devices (i.e. smartphones or tablets) rather than desktop or laptop computers. | 513210 | Software Publishers |
| Mobile Devices | Consumer Electronics, Hardware, Mobile | Companies that develop a portable computing device such as a smartphone or tablet. Includes companies who develop a related hardware product (i.e. a charger) or provide a related service (i.e. a third-party device marketplace). Excludes companies who develop mobile software. | 3342 | Communications Equipment Manufacturing |
| Mobile Payments | Financial Services, Mobile, Payments, Software | Companies that provide payment services performed from or via a mobile device. | 522320 | Financial Transactions Processing, Reserve, and Clearinghouse Activities |
| MOOC | Education, Software | Companies that offer Massive Open Online Courses (MOOC), providing accessible, often free, online education to a large audience across the globe. | 6116 | Other Schools and Instruction |
| Mortgage | Real Estate | Companies involved in facilitating the lending and borrowing of funds for real estate purchases, such as mortgage lenders, developers of mortgage-related software, or other support services. | 522 | Credit Intermediation and Related Activities |
| Motion Capture | Media and Entertainment, Video | Companies related to recording patterns of movement of objects or people. | 5121 | Motion Picture and Video Industries |
| Motorsports | Sports | Companies that develop products or offer services primarily to support the sporting discipline of competitive racing of motor vehicles, such as cars or motorcycles. | 71 | Arts, Entertainment, and Recreation |
| Multi-level Marketing | Sales and Marketing | Companies whose business model depends on a marketing strategy in which the revenue from the sale of products or services is generated from a non-salaried sales workforce, whose earnings are derived through a pyramid-shaped commission system. | 455219 | All Other General Merchandise Retailers |
| Museums and Historical Sites | Travel and Tourism | Places that collect, preserve, interpret, and display items of artistic, cultural, or scientific significance for the education of the public. | 7121 | Museums, Historical Sites, and Similar Institutions |
| Music | Media and Entertainment, Music and Audio | Companies broadly related to music, including the production, consumption, marketing, or promotion of it. | 5122 | Sound Recording Industries |
| Music Education | Education, Media and Entertainment, Music and Audio | Companies focused on the field of study associated with the teaching and learning of music. | 6116 | Other Schools and Instruction |
| Music Label | Media and Entertainment, Music and Audio | Companies that work with artists to produce and distribute music to consumers. | 5122 | Sound Recording Industries |
| Music Streaming | Internet Services, Media and Entertainment, Music and Audio | Companies that deliver music content continuously over the internet to a remote user, rather than requiring a user to download the content. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Music Venues | Media and Entertainment | Locations used for a concert or musical performance. | 7113 | Promoters of Performing Arts, Sports, and Similar Events |
| Musical Instruments | Media and Entertainment, Music and Audio | Companies that produce an instrument created or adapted to make musical sounds. | 339992 | Musical Instrument Manufacturing |
| Nanotechnology | Science and Engineering | Companies that research or produce applications with matter on an atomic or molecular scale, common in sciences such as molecular biology, and commercial applications like nanoelectronic devices. | 541713 | Research and Development in Nanotechnology |
| National Security | Government and Military | Companies that relate to the security and defense of a nation state, including its citizens, economy, and institutions which is regarded as a duty of government. | 928110 | National Security |
| Native Advertising | Advertising | Companies that create integrated promotional content that matches the form and function of the platform it's displayed on, often blurring the line between advertising and regular content. | 541810 | Advertising Agencies |
| Natural Language Processing | Artificial Intelligence, Data and Analytics, Software | Companies that focus primarily on programming computers to process and analyze large amounts of natural language data, with the goal of training computers to "understand" the contents of documents. | 513210 | Software Publishers |
| Natural Resources | Natural Resources, Sustainability | Companies dealing with materials or substances that occur in nature and can be used for economic gain, such as minerals, forests, water, and fertile land. | 21 | Mining, Quarrying, and Oil and Gas Extraction |
| Navigation | Navigation and Mapping | Companies that provide directional assistance. | 334511 | Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing |
| Network Hardware | Hardware | Companies that develop or support equipment that enables the use of a computer network. | 334210 | Telephone Apparatus Manufacturing |
| Network Security | Information Technology, Privacy and Security | Companies that work to prevent and monitor unauthorized access of or harm to a computer network. | 5415 | Computer Systems Design and Related Services |
| Neuroscience | Biotechnology, Science and Engineering | Companies that are related to the scientific study of the nervous system. | 5417 | Scientific Research and Development Services |
| News | Content and Publishing, Media and Entertainment | Companies that provide information about current events, whether through word of mouth, printing, postal systems, broadcasting, electronic communication, or eyewitness testimony. | 51 | Information |
| NFC | Hardware | Companies that develop technologies to enable communication between two electronic devices over a distance of 4cm (1½ in) or less. | 334 | Computer and Electronic Product Manufacturing |
| Nightclubs | Events, Media and Entertainment | Establishments for nighttime entertainment. | 722410 | Drinking Places (Alcoholic Beverages) |
| Nightlife | Events, Media and Entertainment | Entertainment venues and bars that usually operate late into the night. | 722410 | Drinking Places (Alcoholic Beverages) |
| Nintendo | Consumer Electronics, Hardware, Platforms | Companies that work with or incorporate Nintendo into their services. | 339930 | Doll, Toy, and Game Manufacturing |
| Non Profit | Social Impact | Companies organized and operated for a collective, public, or social benefit and do not distribute any generated income to the company's members, directors, or officers. | 813 | Religious, Grantmaking, Civic, Professional, and Similar Organizations |
| Non-Fungible Token (NFT) | Blockchain and Cryptocurrency | Companies that focus on the production, exchange, and administration of distinct digital assets recorded on a blockchain, symbolizing ownership or verification of the genuineness of digital or tangible objects. | 5239 | Other Financial Investment Activities |
| Nuclear | Science and Engineering | Companies related to the research and applications of reactions caused by dividing the nucleus of an atom or joining it with another particle, especially related to generating power and developing weapons. | 221113 | Nuclear Electric Power Generation |
| Nursing and Residential Care | Health Care | Companies that provide or administer care to sick, elderly, or disabled individuals. | 623 | Nursing and Residential Care Facilities |
| Nutraceutical | Health Care | Companies that deal with producing foods that contain health-giving additives and purport to have medicinal benefits. | 32541 | Pharmaceutical and Medicine Manufacturing |
| Nutrition | Food and Beverage, Health Care | Companies that provide or obtain the nutrients necessary for health and growth. | 62 | Health Care and Social Assistance |
| Office Administration | Administrative Services | Companies that deal with a set of day-to-day activities related to financial planning, record keeping and billing, personnel, physical distribution, and logistics within an organization. | 561110 | Office Administrative Services |
| Office Supplies | Commerce and Shopping | Companies that manufacture, distribute, and provide a variety of products essential for office environments, encompassing stationery, writing utensils, furniture, equipment, and organizational tools to support efficient and productive workspaces. | 3399 | Other Miscellaneous Manufacturing |
| Oil and Gas | Energy, Natural Resources | Companies that engage in the exploration, production, refinement, and distribution of oil and gas. | 2111 | Oil and Gas Extraction |
| Oncology | Health Care | Companies that are dedicated to researching, developing, and providing innovative treatments and therapies for various types of cancer. | 541715 | Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) |
| Online Auctions | Commerce and Shopping | Companies that facilitate virtual sales in which goods or services are virtually purchased by the highest bidder. | 455219 | All Other General Merchandise Retailers |
| Online Forums | Community and Lifestyle, Internet Services | Companies that develop and run an online discussion site where people can hold conversations in the form of posted messages. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Online Games | Gaming | Companies that produce a video game that is primarily played through the internet. | 513210 | Software Publishers |
| Online Portals | Internet Services | Companies that provide a webpage, allowing users an entryway to a variety of information, tools, links, and more. | 519290 | Web Search Portals and All Other Information Services |
| Open Source | Software | Companies that relate especially to software for which the source code is available to the general public for use or modification. | 513210 | Software Publishers |
| Operating Systems | Platforms, Software | Companies that develop the system software that manages the computer's hardware and software resources, and provides common services for computer programs. | 513210 | Software Publishers |
| Optical Communication | Hardware | Companies that relate to any type of communication in which light is used to carry the signal to the remote end, instead of electrical current. | 335921 | Fiber Optic Cable Manufacturing |
| Organic | Sustainability | Companies that produce, distribute, or sell products derived from natural or living materials, emphasizing sustainability, chemical-free, or environmentally responsible production. This includes certified organic food producers, skincare brands, and agricultural firms adhering to organic standards. | 111 | Crop Production |
| Organic Food | Food and Beverage | Companies involved in the production of food without the use of chemical fertilizers, pesticides, or other artificial agents. | 11 | Agriculture, Forestry, Fishing and Hunting |
| Outdoor Advertising | Advertising, Sales and Marketing | Companies that specialize in planning, producing, or managing outdoor advertising and media campaigns. This includes billboard operators, transit ads, street furniture, and digital out-of-home (DOOH) advertising networks. | 541850 | Indoor and Outdoor Display Advertising |
| Outdoors | Sports | Companies that offer products or services related to experiencing and enjoying nature. | 71 | Arts, Entertainment, and Recreation |
| Outpatient Care | Health Care | Companies that provide medical care without admitting the patient to a hospital, including diagnosis, observation, consultation, treatment, intervention, and rehabilitation services. | 621 | Ambulatory Health Care Services |
| Outsourcing | Professional Services | Companies that are hired by other companies to perform work that the client could do internally, or facilitate the process of outsourcing by providing relevant products or services. | 561 | Administrative and Support Services |
P - T
| INDUSTRY | INDUSTRY GROUP(S) | DEFINITION | NAICS CODE | NAICS LABEL |
| PaaS | Software | Companies that develop a cloud computing configuration, allowing customers to develop and run applications without having to build the underlying infrastructure. (PaaS = Platform as a Service). | 513210 | Software Publishers |
| Packaging Services | Administrative Services | Companies that support the manufacturing and logistics process by packaging products for customers, often in the food or consumer goods sectors. | 561910 | Packaging and Labeling Services |
| Paper Manufacturing | Manufacturing | Companies that are devoted to making paper from vegetable fibers. | 322 | Paper Manufacturing |
| Parenting | Community and Lifestyle | Companies that provide products or services designed to help individuals parent their children. | 6241 | Individual and Family Services |
| Parking | Transportation | Companies that deal with the parking of a vehicle. | 812930 | Parking Lots and Garages |
| Parks | Travel and Tourism | Companies that relate to large public green areas in a town used for recreation. | 712190 | Nature Parks and Other Similar Institutions |
| Payments | Financial Services, Payments | Companies that manage and process financial transactions between two parties from various channels, such as credit cards, e-wallets, or cash cards. | 522320 | Financial Transactions Processing, Reserve, and Clearinghouse Activities |
| PC Games | Gaming | Companies that produce games for use on a personal computer rather than a console. | 513210 | Software Publishers |
| Peer to Peer | Collaboration | Companies that operate within a decentralized model whereby two individuals interact to buy and sell goods and services directly with each other, without any intermediary third-party or the use of an incorporated business. | N/A | N/A |
| Penetration Testing | Information Technology, Privacy and Security | Companies that participate in the practice of testing a computer system, network, or web application to find security vulnerabilities that an attacker could exploit. | 541519 | Other Computer Related Services |
| Performing Arts | Media and Entertainment | Companies that produce live presentations by actors, singers, dancers, musical groups, etc. | 7111 | Performing Arts Companies |
| Personal Branding | Sales and Marketing | Companies that aim to create and influence positive public perception of an individual. | 541820 | Public Relations Agencies |
| Personal Care and Hygiene | Consumer Goods | Companies that produce, distribute, and offer a range of products and services aimed at maintaining personal well-being and cleanliness, such as skincare and grooming items. | 325620 | Toilet Preparation Manufacturing |
| Personal Development | Education | Companies that offer products or services which intend to promote self-improvement through various means: improving awareness and identity, developing talents and potential, facilitating employability, enhancing quality of life, etc. | 6116 | Other Schools and Instruction |
| Personal Finance | Health Care | Companies that help individuals or families manage their money related to budgeting, saving, investing, and spending. | 523940 | Portfolio Management and Investment Advice |
| Personal Health | Health Care | Companies and organizations that focus on helping individuals manage, monitor, and improve their own health and wellbeing outside of traditional hospital or specialty care settings. | 8121 | Personal Care Services |
| Personalization | Commerce and Shopping | Companies that create and implement solutions that tailor products, services, and experiences to individual users' preferences, needs, and behaviors, often using data analytics and machine learning algorithms. | 513210 | Software Publishers |
| Pet | Community and Lifestyle | Companies that offer products or services designed for pet animals. | 459910 | Pet and Pet Supplies Retailers |
| Pharmaceutical | Health Care | Companies that specialize in the research, development, manufacturing, and distribution of medications and drugs for medical use. | 3254 | Pharmaceutical and Medicine Manufacturing |
| Photo Editing | Content and Publishing, Media and Entertainment | Companies that offer products or services related to altering images. | 54192 | Photographic Services |
| Photo Sharing | Content and Publishing, Media and Entertainment | Companies that focus on the publishing or transfer of a user's digital photos online. | 513210 | Software Publishers |
| Photography | Content and Publishing, Media and Entertainment | Companies that offer a range of tools and services related to photographs, including but not limited to photography, videography, image hosting, and commercial and portrait photography. | 54192 | Photographic Services |
| Physical Security | Administrative Services, Privacy and Security | Companies that provide tangible security solutions to protect people, property, or physical assets from unauthorized access, theft, or harm. This includes manufacturers and providers of surveillance systems, access control equipment, alarm systems, security personnel services, and related infrastructure. | 5616 | Investigation and Security Services |
| Plant-Based Foods | Food and Beverage | Companies involved in the development, production, or distribution of food products derived primarily from plant sources, excluding or eliminating animal-derived ingredients. | 311999 | All Other Miscellaneous Food Manufacturing |
| Plastics and Rubber Manufacturing | Manufacturing | Companies engaged in the production, processing, or fabrication of goods made from plastic or rubber materials. This includes polymer manufacturers, rubber product factories, and producers of plastic components or packaging materials. | 326 | Plastics and Rubber Products Manufacturing |
| Playstation | Consumer Electronics, Hardware, Platforms | Companies that work with or incorporate Sony's Playstation into their services. | 339930 | Doll, Toy, and Game Manufacturing |
| Podcast | Media and Entertainment, Music and Audio | Companies whose primary business involves creating, producing, distributing, or hosting podcast content — digital audio or video series delivered through streaming or download platforms. This category also includes podcast hosting services, production studios, and dedicated podcast distribution platforms. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Point of Sale | Commerce and Shopping | Companies that focus on systems designed to allow customers to make in-person payments for retail goods or services, typically consisting of components such as cash registers, barcode scanners, receipt printers, credit card readers, and customer-facing displays. | 334118 | Computer Terminal and Other Computer Peripheral Equipment Manufacturing |
| Politics | Government and Military | Companies that relate to the set of activities associated with the governance of a country, state, or area. | 92 | Public Administration |
| Pollution Control | Sustainability | Companies that keep air, water, or other pollution output below specific levels. | 541620 | Environmental Consulting Services |
| Ports and Harbors | Transportation | Companies related to the development of ports and harbors or companies whose primary business relates to transporting goods via ports and harbors. | 488310 | Port and Harbor Operations |
| Power Grid | Energy | Companies involved with the development of a network, interconnected by transmission and distribution lines, for electricity delivery from producers to consumers | 2211 | Electric Power Generation, Transmission and Distribution |
| Precious Metals | Natural Resources | Companies that deal with rare, naturally occurring metals with a high economic value, such as gold, silver, and platinum. | 2122 | Metal Ore Mining |
| Precision Medicine | Health Care | Companies that develop or provide personalized medical treatments, diagnostics, or technologies tailored to an individual’s genetic, molecular, or clinical profile. This includes genomics-based therapies, biomarker-driven diagnostics, and platforms enabling personalized care decisions. | 541714 | Research and Development in Biotechnology (except Nanobiotechnology) |
| Prediction Markets | Financial Services | Companies that deal with exchange-traded markets created for the purpose of trading the outcome of events. | 5239 | Other Financial Investment Activities |
| Predictive Analytics | Artificial Intelligence, Data and Analytics, Software | Companies that use data and statistical techniques from data mining, predictive modeling, and machine learning to analyze current and historical facts to make predictions about future or otherwise unknown events. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Prepaid Cards | Financial Services | Companies offering reloadable cards with predetermined funds that are usable for purchasing at different stores, similar to debit cards but without requiring a bank account. | 5223 | Activities Related to Credit Intermediation |
| Presentation Software | Software | Companies that develop a software used to show information in the form of a slide show. | 513210 | Software Publishers |
| Presentations | Software | Companies that facilitate a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience. | 513210 | Software Publishers |
| Price Comparison | Commerce and Shopping | Companies that develop and maintain platforms that collect, display, and compare prices of similar products from different outlets, allowing consumers to make informed purchasing decisions. | 519 | Web Search Portals, Libraries, Archives, and Other Information Services |
| Primary and Urgent Care | Health Care | Companies that offer essential medical services to patients, addressing a wide range of health concerns, from routine check-ups to immediate medical needs. | 621 | Ambulatory Health Care Services |
| Primary Education | Education | Companies that relate to the first stage of formal education. | 611110 | Elementary and Secondary Schools |
| Printing | Content and Publishing, Media and Entertainment | Companies that provide products or services related to producing books, newspapers, or other printed material for customers. | 3231 | Printing and Related Support Activities |
| Privacy | Privacy and Security | Companies that develop or provide technologies, software, or services dedicated to protecting personal or organizational data privacy. This includes solutions for privacy compliance, consent management, data anonymization, and secure data handling to prevent unauthorized disclosure of information. | 513210 | Software Publishers |
| Private Cloud | Hardware, Information Technology, Internet Services, Software | Companies that design, develop, or provide private cloud computing infrastructure or software, offering cloud environments dedicated to a single organization. This includes vendors of on-premises cloud platforms, managed private cloud services, and enterprise cloud deployment solutions. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Private Social Networking | Community and Lifestyle | Companies that develop social platforms or applications designed for closed, invitation-only, or restricted communities, such as private groups within organizations, alumni networks, or niche communities. These platforms facilitate communication and interaction among defined member groups rather than the general public. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Procurement | Transportation | Companies related to discovering, agreeing to terms on, and purchasing goods, services, or other works, often with the use of a tendering or competitive bidding process. | 5416 | Management, Scientific, and Technical Consulting Services |
| Product Design | Design | Companies that provide services focused on the design and development of physical or digital products, including research, prototyping, user experience, and industrial design. | 541420 | Industrial Design Services |
| Product Management | Software | Companies that focus on the business process of planning, developing, launching, and managing a product or service; this includes the entire lifecycle of a product, from ideation to development to go-to-market. | 5416 | Management, Scientific, and Technical Consulting Services |
| Product Research | Data and Analytics, Design | Companies that specialize in gathering and analyzing data on consumer needs and preferences to inform the development and improvement of products; this includes the entire lifecycle of a product, from ideation to development to go-to-market. | 541910 | Marketing Research and Public Opinion Polling |
| Product Search | Internet Services | Companies that are dedicated to helping consumers find products that match a user's desired criteria. | 513210 | Software Publishers |
| Productivity Tools | Software | Companies that develop computer software programs which allow a user to produce information (i.e. documents, presentations, worksheets, databases, charts, graphs, digital paintings, electronic music and digital video). Also includes companies that produce software designed to help users make efficient use of their time (i.e. to-do lists, habit trackers, time trackers, distraction blockers, note-taking apps, etc.) | 513210 | Software Publishers |
| Professional Networking | Community and Lifestyle, Professional Services | Companies that provide a type of social network service, whether in-person or online, which is focused solely on interactions and relationships of a business nature rather than including personal, nonbusiness interactions. | 8139 | Business, Professional, Labor, Political, and Similar Organizations |
| Professional Services | Other | Companies that provide specialized professional expertise or advisory services, typically based on advanced education or certification. This includes accounting, law, architecture, engineering, and management consulting firms. Use this category only where professional expertise is the core business offering. | 54 | Professional, Scientific, and Technical Services |
| Project Management | Administrative Services | Companies that develop software to help with the planning and organization of a company's resources to move a specific task, event, or duty towards completion. | 513210 | Software Publishers |
| Property Development | Real Estate | Companies that encompass activities ranging from the renovation and release of existing buildings, to the purchase of raw land and subsequent sale of developed land to others. | 23 | Construction |
| Property Insurance | Financial Services | Companies that provide insurance to protect the consumer against financial loss in the event of accidents to property such as fire, theft, and some water damage. | 524 | Insurance Carriers and Related Activities |
| Property Management | Real Estate | Companies that provide products or services related to the operation, control, maintenance, and oversight of real estate and physical property, often acting as an intermediary between property owner and tenant. | 53131 | Real Estate Property Managers |
| PropTech | Real Estate | Companies that leverage technology to enhance the real estate industry, offering digital solutions for property management, investment, transactions, or other related services. These companies exist at the intersection of the Real Estate and Hardware or Software industries. | 513210 | Software Publishers |
| Psychology | Health Care | Companies that deal with the scientific study of the human mind and its functions. | 62 | Health Care and Social Assistance |
| Public Relations | Sales and Marketing | Companies that are hired to conceive, produce and manage un-paid messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. | 541820 | Public Relations Agencies |
| Public Safety | Government and Military | Companies dedicated to protecting public welfare and safety, including those developing technologies or services for emergency response, first responders, disaster management, and community safety infrastructure. | 9221 | Justice, Public Order, and Safety Activities |
| Public Transportation | Transportation | Companies engaged in the operation, management, or technological support of public transit systems, such as buses, trains, subways, or trams. This includes public transit operators, ticketing platforms, and scheduling or infrastructure technologies built specifically for mass transit. | 48-49 | Transportation and Warehousing |
| Publishing | Content and Publishing, Media and Entertainment | Companies that will publish a writer's work. | 5131 | Newspaper, Periodical, Book, and Directory Publishers |
| Q&A | Community and Lifestyle | Companies that provide online forums where users can ask and answer questions on a variety of topics, often relying on community-driven moderation and reputation systems to ensure quality content. | 519290 | Web Search Portals and All Other Information Services |
| QR Codes | Software | Companies that develop quick response codes which are a machine-readable optical label, containing information about the item to which it is attached. | 513210 | Software Publishers |
| Quality Assurance | Professional Services | Companies that help other companies assess whether what they produce or provide is up to their standards. | 5416 | Management, Scientific, and Technical Consulting Services |
| Quantified Self | Biotechnology, Data and Analytics | Companies providing products and services that enable individuals to collect, analyze, and utilize their own personal data in order to improve their daily life. | 334510 | Electromedical and Electrotherapeutic Apparatus Manufacturing |
| Quantum Computing | Science and Engineering | Companies that research, develop, and manufacture quantum computing hardware, software, and related technologies, with the aim of solving complex problems that are beyond the capabilities of standard computers. | 541715 | Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) |
| Racing | Sports | Companies that specialize in the promotion, organization, and management of competitive motor racing events and teams. | 71 | Arts, Entertainment, and Recreation |
| Railroad | Transportation | Companies that operate or work on/with railroad tracks, rail yards, or trains. | 4821 | Rail Transportation |
| Reading Apps | Apps, Software | Companies that facilitate literature reading. | 513210 | Software Publishers |
| Real Estate | Real Estate | Companies that facilitate the buying, selling, leasing, and management of residential, commercial, industrial, and/or agricultural properties, as well as companies involved in property development, property marketing, and property appraisal. | 53 | Real Estate and Rental and Leasing |
| Real Estate Brokerage | Real Estate | Companies that employ or support licensed real estate professionals who facilitate property transactions on behalf of buyers, sellers, landlords, or tenants. | 531210 | Offices of Real Estate Agents and Brokers |
| Real Estate Investment | Financial Services, Real Estate | Companies that are involved in the purchase, management, and sale or rental of real estate for profit. | 5311 | Lessors of Real Estate |
| Real Time | Companies that specialize in producing materials in real-time. | 51 | Information | |
| Recipes | Food and Beverage | Companies that curate a set of instructions for preparing a particular dish. | 5131 | Newspaper, Periodical, Book, and Directory Publishers |
| Recreation | Sports | Companies engaged in leisure services, including but not limited to, tour operations, travel agencies, amusement parks, golf courses, gaming and fishing preserves, sport stadiums, sports teams, movie theaters, dance and theatrical companies, and recreational goods rentals. | 71 | Arts, Entertainment, and Recreation |
| Recreational Vehicles | Transportation | Companies that produce a motor vehicle or trailer which includes living quarters designed for accommodation. | 3362 | Motor Vehicle Body and Trailer Manufacturing |
| Recruiting | Professional Services | Companies that provide products or services that facilitate the process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs within an organization. | 5613 | Employment Services |
| Recycling | Sustainability | Companies involved in the process of converting waste materials into new materials and objects. | 562920 | Materials Recovery Facilities |
| Rehabilitation | Health Care | Companies that focus on therapy to regain or improve function after a debilitating event. | 62 | Health Care and Social Assistance |
| Religion | Community and Lifestyle | Companies that are recognized on a subnational level by a state or province government and have a general belief in and worship of a superhuman controlling power, especially a personal God or gods. | 813110 | Religious Organizations |
| Remote Sensing | Hardware | Companies that utilize advanced technologies to gather data from a distance, often through satellites or sensors, to obtain data concerning the planet's atmosphere, surface, and other features without any direct physical contact. | 541360 | Geophysical Surveying and Mapping Services |
| Renewable Energy | Energy, Sustainability | Companies that offer products or services related to the collection of energy from resources that are naturally replenished more quickly than they are consumed, including but not limited to, sunlight, wind, water movement, geothermal heat, and biomass. | 2211 | Electric Power Generation, Transmission and Distribution |
| Rental | Commerce and Shopping | Companies that offer temporary access to properties, vehicles, equipment, or other goods in exchange for payment. | 532 | Rental and Leasing Services |
| Rental Property | Real Estate | Companies that lease properties to tenants or that facilitate property leasing through products or services. | 5311 | Lessors of Real Estate |
| Reputation | Information Technology | Companies that deal with a company's overall reputation among its various stakeholders. | 5418 | Advertising, Public Relations, and Related Services |
| Reservations | Events, Media and Entertainment | Companies involved with holding someone's place, ranging from dinner reservations to parking spots. | 5615 | Travel Arrangement and Reservation Services |
| Residential | Real Estate | Companies that relate to the consumer real estate process. | 53 | Real Estate and Rental and Leasing |
| Resorts | Travel and Tourism | Self-contained commercial establishments provide food, drink, lodging, sports, entertainment, and shopping on premises. | 7211 | Traveler Accommodation |
| Restaurants | Food and Beverage | Companies that own, operate, or franchise dining establishments where customers pay to eat meals on-site. This includes full-service restaurants, quick-service chains, cafes, and food trucks offering dine-in or on-premise meal service. | 7225 | Restaurants and Other Eating Places |
| Retail | Commerce and Shopping | Companies that sell finished goods directly to consumers for personal use, through physical stores or owned online channels. Distinct from online marketplaces and technology providers that enable retail transactions. | 44-45 | Retail Trade |
| Retail Technology | Commerce and Shopping, Hardware, Software | Companies that develop technology solutions to support retail operations, including sales enablement, e-commerce infrastructure, inventory management, and customer experience systems. Applies to tools that improve retail efficiency or profitability. | 513210 | Software Publishers |
| Retirement | Community and Lifestyle | Companies focused on or related to the action of leaving one's job and ceasing to work. | 6233 | Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly |
| RFID | Hardware | Companies that develop, sell, or maintain goods utilizing a form of wireless communication that incorporates the use of electromagnetic or electrostatic coupling in the radio frequency portion of the electromagnetic spectrum. | 334 | Computer and Electronic Product Manufacturing |
| Ride Sharing | Transportation | Companies that deal with providing passengers with a private vehicle driven by its owner either for free, or for a fee, especially as arranged by means of a website or app. | 485310 | Taxi and Ridesharing Services |
| RISC | Hardware | Companies that manufacture, sell, or maintain computers based on a processor designed to perform a limited set of operations extremely quickly. | 334413 | Semiconductor and Related Device Manufacturing |
| Risk Management | Professional Services | Companies that deal with the identification, evaluation, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events or to maximize the realization of opportunities. | 54161 | Management Consulting Services |
| Robotic Process Automation (RPA) | Software, Artificial Intelligence (AI) | Companies that specialize in developing and implementing software tools and systems that utilize automation and artificial intelligence to streamline and execute repetitive, rule-based tasks within various industries, enhancing efficiency and accuracy. | 513210 | Software Publishers |
| Robotics | Hardware, Science and Engineering, Software | Companies that combine the design, construction, operation and use of robots with computer systems, for their control, sensory feedback, and information processing. | 333998 | All Other Miscellaneous General Purpose Machinery Manufacturing |
| Roku | Consumer Electronics, Hardware, Platforms | Companies that work with or incorporate Roku (the streaming service) into their services. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Rugby | Sports | Companies that are focused on any aspect of Rugby from player health, to broadcasting, to clothes, to the field/stadium operations. | 71 | Arts, Entertainment, and Recreation |
| SaaS | Software | Companies that develop a software product and sell it via a subscription over the internet rather than allowing users to download the application to their computers. (SaaS = Software as a Service). | 513210 | Software Publishers |
| Sailing | Sports | Companies that relate to the sport or recreational activity of sailing. | 7139 | Other Amusement and Recreation Industries |
| Sales | Sales and Marketing | Companies that provide products and services to help other businesses increase their revenue by improving their sales strategies and processes, typically by offering tools and technologies. | 54 | Professional, Scientific, and Technical Services |
| Sales Automation | Information Technology, Sales and Marketing, Software | Companies that build software to automate and streamline manual, tedious, and time-consuming tasks in the sales process including e-mail reminders, inventory control, pricing, regular documentation, standard contracts, etc. | 513210 | Software Publishers |
| Sales Enablement | Sales and Marketing | Companies that provide tools, strategies, and resources to empower sales teams with the necessary information, content, and technology to effectively engage potential customers, accelerate sales cycles, and enhance revenue generation. | 513210 | Software Publishers |
| Same Day Delivery | Transportation | Companies that provide the service of transporting and delivering goods to customers on the same day an order is placed. | 492 | Couriers and Messengers |
| Satellite Communication | Hardware | Companies that produce or maintain artificial satellites that relay and amplify radio telecommunications signals. | 517410 | Satellite Telecommunications |
| Scheduling | Information Technology, Software | Companies that focus on the process of arranging, controlling, and optimizing work and workloads in a production process. | 513210 | Software Publishers |
| Seafood | Food and Beverage | Companies that specialize in the farming, fishing, processing, serving, marketing, or delivery of seafood products. | 1141 | Fishing |
| Search Engine | Internet Services | Companies that provide a software system that catalogs information on the internet and allows users to specify a text query that returns relevant results related to their keywords. | 519290 | Web Search Portals and All Other Information Services |
| Secondary Education | Education | Companies that revolve around the stage of education which follows primary education, generally covering the early to mid–teenage years of a student's life. | 611110 | Elementary and Secondary Schools |
| Secondhand Goods | Commerce and Shopping | Companies that deal in the buying, selling, and trading of used items, offering pre-owned products for resale to a new set of consumers. | 459510 | Used Merchandise Retailers |
| Security | Privacy and Security | Companies that provide services to protect customers or clients from danger or threat, encompassing cybersecurity (digital security) and physical security. | 5616 | Investigation and Security Services |
| Self-Storage | Real Estate | Companies that provide storage spaces also known as storage units which are rented to tenants usually on a short-term basis (often month-to-month). | 531130 | Lessors of Miniwarehouses and Self-Storage Units |
| SEM | Advertising, Internet Services, Sales and Marketing | Companies that specialize in internet-based marketing related to the promotion of websites by increasing their visibility in search engine results pages (SERPs) through search engine optimization (SEO) and/or paid advertising. (SEM = Search Engine Marketing) | 541613 | Marketing Consulting Services |
| Semantic Search | Internet Services | Companies related to improving search accuracy by understanding the searcher's intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the web or within a closed system, to generate more relevant results. | 513210 | Software Publishers |
| Semantic Web | Internet Services | Companies that deal with the file format genre semantic web that has the ultimate goal of making a machine understand internet data. | 513210 | Software Publishers |
| Semiconductor | Hardware, Science and Engineering | Companies related to the researching and manufacturing of materials with electrical conducting properties that allow for alteration, enabling uses in various applications, including especially integrated circuits (also known as chips or microchips) for computers and other electronics. | 334413 | Semiconductor and Related Device Manufacturing |
| Sensor | Hardware | Companies that develop devices whose purpose is to detect events or changes in its environment and send the information to other electronics. | 334 | Computer and Electronic Product Manufacturing |
| SEO | Internet Services, Sales and Marketing | Companies that work primarily to improve the quality and quantity of online traffic to a website or a web page from search engines. (SEO = Search Engine Optimization). | 541511 | Custom Computer Programming Services |
| Serious Games | Gaming | Companies that design games for a primary purpose other than pure entertainment, such as training or education in applications (ex: military or medical simulation, emergency management, rehabilitation, etc.). | 513210 | Software Publishers |
| Service Industry | Other | Companies that operate within broad service-based sectors, providing intangible economic value such as support, experience, or expertise. This includes hospitality, transportation, tourism, and similar domains where services are the core product. | N/A | N/A |
| Sex Industry | Community and Lifestyle | Companies that provide sexual entertainment, products, services, or education. | 711510 | Independent Artists, Writers, and Performers |
| Sex Tech | Community and Lifestyle | Companies that develop, sell, or maintain technology dealing with sexuality or the sexual experience. | 339999 | All Other Miscellaneous Manufacturing |
| Sharing Economy | Collaboration | Companies that allow individuals to lend goods or offer services to other individuals at rates cheaper than those offered through traditional entities. | 513210 | Software Publishers |
| Shipping | Transportation | Companies that relate to the physical transportation of commodities and merchandise goods and cargo by land, air, or sea. | 48-49 | Transportation and Warehousing |
| Shipping Broker | Transportation | Companies that act as intermediaries in arranging the transportation of freight, connecting cargo owners with shipping services or carriers. | 488510 | Freight Transportation Arrangement |
| Shoes | Clothing and Apparel, Consumer Goods | Companies that focus on the production and selling of footwear. | 316210 | Footwear Manufacturing |
| Shopping | Commerce and Shopping | Companies that facilitate the process of a customer purchasing goods from stores, including those that provide services such as shopping intelligence, mystery shopping, customer experience, or products such as shopping carts or self-checkout machines. Does not include retail or online stores. | 44-45 | Retail Trade |
| Shopping Mall | Commerce and Shopping | Companies related to shopping centers in which one or more buildings form a complex of shops with interconnecting walkways, usually indoors. | 531 | Real Estate |
| Simulation | Software | Companies that create and utilize computer-based models to mimic real-world processes, systems, and environments. | 513210 | Software Publishers |
| Skiing | Sports | Companies related to the sport of skiing. | 7139 | Other Amusement and Recreation Industries |
| Skill Assessment | Education | Companies that provide tests designed to help individuals or employers evaluate an individual's ability to perform particular tasks. | 611710 | Educational Support Services |
| Small and Medium Businesses | Companies whose primary product or service is offered exclusively to businesses of 1000 or fewer employees to meet their unique needs and challenges as smaller organizations (ex: small business loans or office spaces for companies with 250-500 employees.) | N/A | N/A | |
| Smart Building | Real Estate | Companies that use Internet of Things devices combined with building management systems to monitor, analyze, and manage a building's operations, involving the installation and use of advanced and integrated building technology systems. | 541512 | Computer Systems Design Services |
| Smart Cities | Real Estate | Companies that offer products or services that enable local governments to use sensors and other types of data collection to track information about city operations (i.e. transportation, energy, or utilities) for the purpose of analyzing the data with the goal of enhancing the quality, efficiency, or cost-effectiveness of those operations. | 513210 | Software Publishers |
| Smart Contracts | Blockchain and Cryptocurrency | Companies that focus on developing and deploying digital contract solutions capable of automatic execution and validation, ensuring adherence to contractual terms among involved parties, thereby enhancing transparency and minimizing the requirement for intermediaries. | 513210 | Software Publishers |
| Smart Home | Consumer Electronics, Real Estate | Companies producing and selling products and services that make homes more automated, connected, and convenient. | 238210 | Electrical Contractors and Other Wiring Installation Contractors |
| SMS | Internet Services, Messaging and Telecommunications | Companies whose primary products or services enable short message service (SMS) communication. This includes providers of text messaging APIs, SMS marketing platforms, bulk messaging systems, and telecom infrastructure built around SMS technology. | 5171 | Wired and Wireless Telecommunications (except Satellite) |
| Snack Food | Food and Beverage | Companies that produce or sell snacks. | 31191 | Snack Food Manufacturing |
| SNS | Software | Companies involved with an online vehicle, whose purpose is creating relationships with other people who share an interest, background, or real relationship. (SNS = Social Networking Service.) | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Soccer | Sports | Companies that relate to the sport of soccer. | 71 | Arts, Entertainment, and Recreation |
| Social | Community and Lifestyle | Companies that are designed to address a social problem. | 813 | Religious, Grantmaking, Civic, Professional, and Similar Organizations |
| Social Assistance | Government and Military | Companies that provide help to individuals and families. | 624 | Social Assistance |
| Social Bookmarking | Content and Publishing | Companies that offer users the ability to add, annotate, edit, and share bookmarks of web documents. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Social CRM | Information Technology, Sales and Marketing, Software | Companies that provide software or services that enable businesses to engage with their customers through social media channels, integrating these interactions with traditional customer relationship management (CRM) tools. | 513210 | Software Publishers |
| Social Entrepreneurship | Community and Lifestyle | Companies that relate to applying commercial strategies to maximize improvements in financial, social, and environmental well-being. | 813319 | Other Social Advocacy Organizations |
| Social Impact | Social Impact | Companies that intend to aid in or positively impact social injustices or challenges (i.e. homelessness, racial inequality, climate change, etc.). | 813 | Religious, Grantmaking, Civic, Professional, and Similar Organizations |
| Social Media | Internet Services, Media and Entertainment | Companies that build or operate online platforms where users create, share, and interact with content, ideas, or communities through digital social networks. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Social Media Advertising | Advertising, Sales and Marketing | Companies that place ads on social networking sites. | 541810 | Advertising Agencies |
| Social Media Management | Internet Services, Sales and Marketing | Companies that deal with the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms. | 513210 | Software Publishers |
| Social Media Marketing | Sales and Marketing | Companies that offer products or services to promote brands, products, or services using social media platforms. | 513210 | Software Publishers |
| Social Network | Internet Services | Companies that develop a website, application, or platform that enables users to communicate with each other by virtually creating and sharing information; this excludes companies that offer social media products or services but are not social networks. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Social News | Media and Entertainment | Companies that feature user-posted stories which are ranked based on popularity. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Social Recruiting | Professional Services | Companies related to the process of recruiting candidates through social media platforms including online forums, job boards, and blogs. | 5613 | Employment Services |
| Social Shopping | Commerce and Shopping | Companies that deal with social networking services to share their latest purchases, wants, deals, etc. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Software | Software | Companies whose primary product is a computer application or whose services facilitate the development of computer applications. | 51 | Information |
| Software Engineering | Science and Engineering, Software | Companies whose primary product or service deals with the design, development, testing, and maintenance of software applications. | 541511 | Custom Computer Programming Services |
| Solar | Energy, Natural Resources, Sustainability | Companies that research, develop, engineer, manufacture, or install technologies to capture radiant light and heat from the sun as a source of renewable energy. | 221114 | Solar Electric Power Generation |
| Space Travel | Transportation | Companies that deal with exploration beyond earth. | 927110 | Space Research and Technology |
| Spam Filtering | Information Technology | Companies that provide spam filtering products and services to identify and block unsolicited spam in various forms (i.e spam texts, spam emails, spam calls, website bot spam, and more). | 513210 | Software Publishers |
| Special Education | Education | Companies that provide specialized support, resources, or advocacy for students with diverse learning needs. | 611710 | Educational Support Services |
| Speech Recognition | Data and Analytics, Software | Companies that develop, improve, sell, or maintain technology to recognize voices. | 513210 | Software Publishers |
| Sponsorship | Sales and Marketing | Companies that deal with a form of advertising in which companies pay to be associated with certain events. | 541890 | Other Services Related to Advertising |
| Sporting Goods | Commerce and Shopping, Sports | Companies that create or deal with sports equipment sold as a commodity. | 339920 | Sporting and Athletic Goods Manufacturing |
| Sports | Sports | Companies that are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. | 71 | Arts, Entertainment, and Recreation |
| Sports Leagues and Teams | Sports | Companies that relate to the organization, management, and execution of recreational, amateur, or professional athletic competitions, such as teams or clubs of athletes or such as collectives (leagues) composed of multiple teams or individual athletes who compete against each other. | 711211 | Sports Teams and Clubs |
| Staffing Agency | Administrative Services | Companies that have employees who can be hired out for temporary or long-term work. | 5613 | Employment Services |
| STEM Education | Education, Science and Engineering | Companies that deal with educating students in science, technology, engineering, and mathematics in interdisciplinary and applied approach. | 611710 | Educational Support Services |
| Stock Exchanges | Financial Services, Lending and Investments | Companies that provide, support, or are dedicated to a centralized location where the shares of publicly traded companies are bought and sold. | 523210 | Securities and Commodity Exchanges |
| Subscription Service | Companies whose primary business model requires customers to pay a recurring price at regular intervals for access to a product or service. | 5132 | Software Publishers | |
| Supply Chain Management | Transportation | Companies that manage the flow of goods and services, involving the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point-of-origin to point-of-consumption. | 488 | Support Activities for Transportation |
| Surfing | Sports | Companies involved in all aspects of the sport of surfing, from training to the manufacturing of surfing-related goods. | 71 | Arts, Entertainment, and Recreation |
| Sustainability | Sustainability | Companies that develop and promote environmentally friendly products, services, and practices that minimize negative impacts on the environment and natural resources, while promoting social and economic well-being. | 5416 | Management, Scientific, and Technical Consulting Services |
| Swimming | Sports | Companies that deal with all things related to the sport of swimming. | 71 | Arts, Entertainment, and Recreation |
| Table Tennis | Sports | Companies deal with any aspect of ping-pong. | 71 | Arts, Entertainment, and Recreation |
| Task Management | Software | Companies that provide products or services to help individuals or teams manage all aspects of a task through its life cycle. | 513210 | Software Publishers |
| Tax Consulting | Financial Services | Companies that provide expert advice and guidance to individuals and businesses for optimizing their tax strategies and tax compliance. | 5412 | Accounting, Tax Preparation, Bookkeeping, and Payroll Services |
| Tax Preparation | Financial Services | Companies that offer services to individuals and businesses, assisting them in accurately calculating and filing their taxes in accordance with relevant laws and regulations. | 541213 | Tax Preparation Services |
| Taxi Service | Transportation | Companies that are involved in the transportation of persons in a taxi cab (or any motor vehicle equipped or designed to carry 12 passengers or less) for a non-shared ride, based on time and distance traveled as measured by a taximeter. | 485310 | Taxi and Ridesharing Services |
| Tea | Food and Beverage | Companies that are involved in, but not limited to, the sourcing, brewing, distribution of tea and also create products to aid in this process. | 311920 | Coffee and Tea Manufacturing |
| Technical Support | Information Technology | Companies that offer assistance and troubleshooting services to clients experiencing issues with technological products such as software, hardware, networking equipment, mobile phones, printers, etc. | 5415 | Computer Systems Design and Related Services |
| Teenagers | Community and Lifestyle | Companies that are catered towards teenagers. | N/A | N/A |
| Telecommunications | Hardware | Companies that transmit information over wire, radio, optical, or other electromagnetic systems. | 517 | Telecommunications |
| Telehealth | Health Care | Companies that provide remote healthcare services, such as performing medical consultations, reading medical imaging, or offering digital health solutions, through the use of telecommunications and digital technologies. | 621 | Ambulatory Health Care Services |
| Tennis | Sports | Companies involved in anything related to the sport of tennis. | 71 | Arts, Entertainment, and Recreation |
| Test and Measurement | Data and Analytics | Companies that offer assessment instruments or services to other organizations. | 3345 | Navigational, Measuring, Electromedical, and Control Instruments Manufacturing |
| Text Analytics | Data and Analytics, Software | Companies that deal with deriving high-quality information from text. | 513210 | Software Publishers |
| Textbook | Education | Companies that deal with books used as a standard work for the study of a particular subject. | 513130 | Book Publishers |
| Textiles | Manufacturing | Companies that deal with the production of cloth or woven fabric. | 313 | Textile Mills |
| Theatre | Media and Entertainment | Companies related to plays, musicals or other theatrical events. | 7111 | Performing Arts Companies |
| Therapeutics | Health Care | Companies that relate to treatments or therapy to help remediate health problems. | 62 | Health Care and Social Assistance |
| Ticketing | Events, Media and Entertainment | Companies that deal with the production, selling, or management of tickets. | 561599 | All Other Travel Arrangement and Reservation Services |
| Timber | Natural Resources | Companies that work with employees, equipment, machinery, space, property, management, and technology created and operating to provide timber and timber-related products to a wide variety of customers. | 1131 | Timber Tract Operations |
| Timeshare | Real Estate, Travel and Tourism | Companies that deal with vacation properties with shared ownership. | 531390 | Other Activities Related to Real Estate |
| Tizen | Platforms | Companies that deal with a Linux-based mobile operating system backed by the Linux Foundation but developed and used primarily by Samsung Electronics. | 513210 | Software Publishers |
| Tobacco | Consumer Goods, Food and Beverage | Any company that is broadly connected to tobacco products, and/or are focused on the growing, processing, distributing, or selling of tobacco products (including accessories such as e-cigs or vapes). | 312230 | Tobacco Manufacturing |
| Tour Operator | Travel and Tourism | Companies that deal with any type of tour. | 561520 | Tour Operators |
| Tourism | Travel and Tourism | Companies related to the business of attracting, accommodating, entertaining, and educating short-term travelers. Tourism refers to short-term travel for any purpose, and tourism companies generally fall within the service industry and work to support tourists. | 5615 | Travel Arrangement and Reservation Services |
| Toys | Consumer Goods | Companies that deal with toys. | 339930 | Doll, Toy, and Game Manufacturing |
| Trade Shows | Administrative Services | Companies that deal with or are exhibitions at which businesses in a particular industry promote their products and services. | 561920 | Convention and Trade Show Organizers |
| Trading Platform | Financial Services, Lending and Investments | Companies that develop software enabling users to monitor investment accounts and to place trades for stocks, bonds, currencies, commodities, derivatives, and other financial products through financial intermediaries. | 523210 | Securities and Commodity Exchanges |
| Training | Education | Companies that teach individuals specific skills needed for a particular job or task. | 61 | Educational Services |
| Transaction Processing | Financial Services, Payments, Software | Companies that focus on information processing that is divided into individual, indivisible operations called transactions. | 522320 | Financial Transactions Processing, Reserve, and Clearinghouse Activities |
| Translation Service | Professional Services | Companies that convert text from one language into another. | 541930 | Translation and Interpretation Services |
| Transportation | Transportation | Companies related to the movement of people, animals, or goods from one location to another. | 48-49 | Transportation and Warehousing |
| Travel | Travel and Tourism | Companies related to the movement of people between distant locations, whether for short or long-term periods, one-way or round-trip. | 72 | Accommodation and Food Services |
| Travel Accommodations | Travel and Tourism | Companies that provide lodging in exchange for payment. | 721 | Accommodation |
| Travel Agency | Travel and Tourism | Companies that related to making travel arrangements for travelers. | 561510 | Travel Agencies |
| Tutoring | Education | Companies that offer private academic support to people who are in need of educational assistance. | 611691 | Exam Preparation and Tutoring |
| TV | Media and Entertainment, Video | Companies that broadcast programs on, develop products for, or otherwise primarily focus on television. | 51 | Information |
| TV Production | Media and Entertainment, Video | Companies that work to create television programs, including companies involved in development, pre-production, filming, post-production, and distribution. | 5121 | Motion Picture and Video Industries |
| Platforms | Companies whose primarily role is dealing with Twitter. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
U - Z
| INDUSTRY | INDUSTRY GROUP(S) | DEFINITION | NAICS CODE | NAICS LABEL |
| Ultimate Frisbee | Sports | Companies that widely relate to Ultimate Frisbee, a sport in which players seek to score points by passing a frisbee to a teammate over the opposing team's goal line. This includes Ultimate Frisbee leagues, teams, media outlets, and official equipment manufacturers. | 71 | Arts, Entertainment, and Recreation |
| Underserved Children | Other, Social Impact | Organizations that provide support or services to children who lack access to basic resources or opportunities (e.g., in education, healthcare, or housing). | 624110 | Child and Youth Services |
| Unified Communications | Information Technology, Internet Services, Messaging and Telecommunications | Companies that provide software or services that integrate various communication methods within a business, such as voice, video, messaging, and collaboration tools, into a single, cohesive system. | 513210 | Software Publishers |
| Universities | Education | Companies that provide or deal with higher education institutions. | 611310 | Colleges, Universities, and Professional Schools |
| Usability Testing | Data and Analytics, Design | Companies that specialize in evaluating and providing feedback on the user experience of websites, applications, or products to improve their ease of use, efficiency, and satisfaction for end-users. | 541910 | Marketing Research and Public Opinion Polling |
| UX Design | Design | Companies that focus on designing the user experience of interacting with a product or website. This includes all aspects of a user's interaction with the product or website, i.e. usability, accessibility, desirability, and performance. | 5415 | Computer Systems Design and Related Services |
| Vacation Rental | Real Estate, Travel and Tourism | Companies that deal with the reservations of lodging for short-term periods. | 7211 | Traveler Accommodation |
| Vending and Concessions | Commerce and Shopping | Companies that deal with providing food and beverage at events. | 445132 | Vending Machine Operators |
| Venture Capital | Financial Services, Lending and Investments | Companies that invest or facilitate investments in early-stage, high-potential, and innovative startup companies, often in exchange for equity ownership in the company and a goal of generating significant returns on investment. | 523910 | Miscellaneous Intermediation |
| Vertical Search | Internet Services | Companies involved with search engines that focus on a specific domain, or vertical. | 519290 | Web Search Portals and All Other Information Services |
| Veterinary | Health Care | Companies that are dedicated to the treatment of animals. | 541940 | Veterinary Services |
| Video | Media and Entertainment, Video | Companies that focus primarily on the production, editing, distribution, hosting, and/or broadcasting of video content. | 51 | Information |
| Video Advertising | Advertising, Sales and Marketing | Companies that deal with ads containing video. | 541810 | Advertising Agencies |
| Video Chat | Information Technology, Internet Services, Messaging and Telecommunications | Companies involved in face-to-face conversation held over the internet by means of dedicated software. | 513210 | Software Publishers |
| Video Conferencing | Hardware, Information Technology, Internet Services, Messaging and Telecommunications, Software | Companies involved in face-to-face meetings held over the internet by means of dedicated software. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Video Editing | Content and Publishing, Media and Entertainment, Video | Companies that deal with the manipulation and arrangement of video shots. | 5121 | Motion Picture and Video Industries |
| Video Games | Gaming | Companies that develop games played electronically. | 513210 | Software Publishers |
| Video on Demand | Media and Entertainment, Video | Companies that deliver or support the delivery of movies, programs, or sports events to a TV when the customer requests it. | 513210 | Software Publishers |
| Video Streaming | Content and Publishing, Media and Entertainment, Video | Companies that deliver video content continuously over the internet to a remote user. | 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| Virtual Assistant | Software | Companies that deal with offsite administrative support. | 561110 | Office Administrative Services |
| Virtual Currency | Financial Services, Payments, Software | Companies that produce and deal with electronic representations of monetary value that may be issued, managed, and controlled. | 522320 | Financial Transactions Processing, Reserve, and Clearinghouse Activities |
| Virtual Desktop | Software | Companies that deal with computer operating systems that run virtually, as opposed to directly on the user's endpoint hardware. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Virtual Goods | Commerce and Shopping, Software | Companies that deal with goods that only exist in the digital world. | 513210 | Software Publishers |
| Virtual Reality | Hardware, Software | Companies involved in creating computer-generated simulations of a 3D image or environment that can be interacted with in a seemingly real or physical way. | 334310 | Audio and Video Equipment Manufacturing |
| Virtual Workforce | Administrative Services | Companies that offer services or technology that enables businesses to employ and manage remote workers across various locations. | 561 | Administrative and Support Services |
| Virtual World | Community and Lifestyle, Media and Entertainment, Software | Companies involved in computer-based simulated environments, many of which support user-created personal avatars. | 513210 | Software Publishers |
| Virtualization | Hardware, Information Technology, Software | Companies that develop software or hardware solutions that allow multiple operating systems and applications to run on a single physical server or computer by creating a virtual (rather than physical) version of the device or resource. | 513210 | Software Publishers |
| Visual Search | Internet Services | Companies that develop or provide image-based search technology, enabling users to search for information, products, or content using images instead of text. This includes visual recognition search engines, photo-based discovery platforms, and applications where image input is the primary search method. | 513210 | Software Publishers |
| Vocational Education | Education | Companies that prepare people to a skilled craft as an artisan, trade as a tradesperson, or work as a technician | 6115 | Technical and Trade Schools |
| VoIP | Information Technology, Internet Services, Messaging and Telecommunications | Companies that develop VoIP services for residential and commercial customers. (VoIP = Voiceover Internet Protocol). | 517 | Telecommunications |
| Volleyball | Sports | Companies related to the sport of volleyball. | 71 | Arts, Entertainment, and Recreation |
| Warehouse Automation | Transportation | Companies that specialize in the integration of technology and robotics to streamline and optimize warehouse operations, including tasks such as inventory management, order fulfillment, and logistics. This refers specifically to physical warehouses, not data warehouses. | 3339 | Other General Purpose Machinery Manufacturing |
| Warehousing | Transportation | Companies that temporarily store goods before they are later sold or distributed. | 4931 | Warehousing and Storage |
| Waste Management | Sustainability | Companies that process and manage waste, i.e. garbage disposal, refuse disposal, recycling, etc. | 562 | Waste Management and Remediation Services |
| Water | Natural Resources | Companies related to the production, management, maintenance, or research of water. | 2213 | Water, Sewage and Other Systems |
| Water Purification | Sustainability | Companies that deal with the process of removing undesirable chemicals, biological contaminants, suspended solids, and gasses from water. | 2213 | Water, Sewage and Other Systems |
| Water Transportation | Transportation | Subsection of transportation. Companies that transport people or goods over water. | 483 | Water Transportation |
| Wealth Management | Financial Services | Companies that work with clients to maximize their overall financial situation through asset management and various forms of broader financial planning. | 523940 | Portfolio Management and Investment Advice |
| Wearables | Consumer Electronics, Hardware | Companies that produce computing devices intended to be worn on the body. | 334 | Computer and Electronic Product Manufacturing |
| Web Apps | Apps, Software | Companies that develop a software app for use in web browsers. | 513210 | Software Publishers |
| Web Browsers | Internet Services, Software | Companies that develop applications used to access and view websites. | 513210 | Software Publishers |
| Web Design | Design | Companies that support the design and user experience aspect of website development. | 541511 | Custom Computer Programming Services |
| Web Development | Software | Companies that either build websites for clients or provide products/services to enable customers to build their own. | 541511 | Custom Computer Programming Services |
| Web Hosting | Internet Services | Companies that provide the technologies (e.g., servers) and services (e.g., DNS and other configurations) required to maintain a website and make it accessible online. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| Web3 | Internet Services, Blockchain and Cryptocurrency | Companies that specialize in developing and providing internet-based technologies and platforms that emphasize decentralization, blockchain technologies, token-based economics, user ownership of data, and enhanced interoperability. | 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
| WebOS | Platforms | Companies that run and produce WebOS, an LG-owned, Linux-based operating system | 513210 | Software Publishers |
| Wedding | Community and Lifestyle, Events | Companies that provide goods or services for weddings. | 812990 | All Other Personal Services |
| Wellness | Health Care | Companies and organizations that focus on holistic health, prevention, and long-term wellbeing, often integrating physical, mental, emotional aspects of care. | 62 | Health Care and Social Assistance |
| Wholesale | Commerce and Shopping | Companies that buy products in large quantities from manufacturers, producers, or vendors and resell them to retailers, businesses, or other distributors. | 42 | Wholesale Trade |
| Wildlife Conservation | Sustainability | Organizations dedicated to the protection, preservation, and restoration of endangered species and their habitats, encompassing efforts to ensure biodiversity and ecological equilibrium. | 813312 | Environment, Conservation and Wildlife Organizations |
| Wind Energy | Energy, Natural Resources, Sustainability | Companies that are part of the wind-making electricity process, from companies that build and maintain wind turbines to ones that store/distribute energy. | 2211 | Electric Power Generation, Transmission and Distribution |
| Windows | Platforms | Companies that build software for, around, or related to Microsoft operating systems. | 513210 | Software Publishers |
| Windows Phone | Consumer Electronics, Hardware, Mobile, Platforms | Companies that work with or incorporate Microsoft's Windows Phone into their services. | 513210 | Software Publishers |
| Wine And Spirits | Food and Beverage | Companies related to alcoholic beverages that are distilled and fermented (excluding beer). | 3121 | Beverage Manufacturing |
| Winery | Food and Beverage | Companies that house a building or property which produces wine or a business involved in the production of wine such as a wine company. | 312130 | Wineries |
| Wired Telecommunications | Messaging and Telecommunications | Companies that produce telecommunication systems that are not wireless. | 517111 | Wired Telecommunications Carriers |
| Wireless | Hardware, Mobile | Companies that facilitate the transfer of information using remote communication technologies (i.e., two-way radios or cell phones or using cordless devices (i.e. keyboards, headsets, garage door openers, etc.). | 517112 | Wireless Telecommunications Carriers (except Satellite) |
| Women's | Community and Lifestyle | Companies offering products or services specifically for women, such as women’s health solutions, fashion/apparel, beauty products, or female-focused communities. | N/A | N/A |
| Wood Processing | Manufacturing | Companies involved in the transformation of turning trees into paper, lumber, or any other wood product. | 321 | Wood Product Manufacturing |
| Xbox | Consumer Electronics, Hardware, Platforms | Companies that specifically support Microsoft's Xbox and its services, i.e. building, game development, branding, etc. | 339930 | Doll, Toy, and Game Manufacturing |
| Young Adults | Community and Lifestyle | Companies focused on individuals in their teens and early twenties. | N/A | N/A |