Introducing Crunchbase’s Integration with Clay for GTM Enrichments
Now Clay users can seamlessly incorporate proprietary Crunchbase data, including our trusted Firmographics, Predictions, and Insights, directly into their Clay workflows through 7 actions to enrich data about a company and 1 enriching data about investment funds .
Use Cases and Benefits
- GTM Teams can use Crunchbase in Clay to uncover high-growth companies, prioritize outreach, and stay ahead of the competition
- Financial Research & Investment Prospecting: Teams evaluating high-growth markets and investment opportunities can use Crunchbase in Clay to spot potential early, reduce risk, and strengthen their portfolio with a first-mover advantage
- Growth Insight & Funding Prediction Highlight: The integration streamlines prospecting, improves lead scoring, and powers more strategic, impactful outreach.
- New outreach strategy on acquisition data or investment firm: Enrich your tools with Crunchbase’s acquisition and investor data to quickly see how a company is evolving, who they’ve acquired, and how they're backed
Installation & First Use:
While in a Clay table or from Clay’s Enrichment Panel click “Add Enrichment” – then search for “Crunchbase.” You can then select one of the available enrichment options:
- Enrich a company’s financials
- Enrich a company’s Growth Insights
- Enrich a company’s Funding Predictions
- Enrich a company’s latest funding rounds
- Enrich a company’s investors
- Enrich a company’s basic information
If you click on one, for example “Enrich a company’s investors”
You can then select for the data to be returned and enriched in your list in the form of their domain or Crunchbase URL.
In the below example you’ll note the selection of the Investor’s Domain:
As the enrichment runs, it will then populate the desired data. Users can then click on the enriched data for a deep dive into the data returned: