Crunchbase now offers competitor and revenue data with Owler.
With the Owler app on Crunchbase, you will now be able to view a company’s revenue, competitors, number of employees, and CEO approval ratings, right on the company profile.
How do I find Owler data on Crunchbase profiles?
- Click on any company or organization profile
- Scroll down to the “Competitors & Revenue by Owler” card
- Quickly analyze and gain insight into the company’s revenue and competitors.
Note: If there is no Owler data for a company profile, no Owler card will be shown.
How can I use Owler competitor and revenue data?
Owler data allows you to view a company’s estimated revenue and number of competitors to gain valuable insight on a company’s significance in its product markets.
Let’s say you’re a Product Manager at Hulu in charge of staying on top of competitors and their streaming services. You want to keep tabs on their revenue in addition to any new companies entering the market. Here’s where Owler comes in handy.
To begin, let’s navigate to Hulu’s profile on Crunchbase and scroll down to the Owler card. Here we can get a benchmark on the company’s performance.
From Hulu’s Owler card, we can see that the company has a revenue of $1.7B and 17 competitors with the top three being displayed directly on the card along with their revenue. At a glance, we can see that Hulu’s top competitors are HBO, Expertmaker, and Starz Entertainment. The Owler data also displays the number of employees and CEO approval rating.
What do these Owler metrics mean?
Data Field Description
CEO Approval Rating A CEO’s approval rating as determined by Owler’s community of verified business professionals.
How do I use Owler data in Crunchbase Pro?
You can now search with Owler filters in Crunchbase to compare the performance and revenue data of different companies. Revenue and competitor data will help you benchmark against other companies in your industry and identify market leaders.
Continuing with the Hulu product manager example, let’s say Hulu is looking to partner with a music streaming company in the same revenue range. You can generate a list of companies based on revenue by querying the Crunchbase dataset for music streaming companies with revenue exceeding $1.5B.
- Click on Companies on the left-hand side of www.crunchbase.com
- Click Add Companies Filter
- Scroll to Marketplace in the filter picker and click into Competitors & Revenue by Owler
- Click Revenue
- Input Greater than or equal to and enter the amount of $1.5B
- Add an additional filter for company categories and input Music Streaming
- Click the green Search button
How do I see Owler statistics in my search results?
To see Owler statistics across your search results, start by clicking Columns.
Using the search example above, we will add Revenue to get a more comprehensive view of the companies in our search.
You also have the option of adding additional Owler columns such as CEO Approval Rating, Number of Employees, Number of Competitors, and Description.