Glossary of Industries

Article author
Sophie Chitsaz
  • Updated

Use the table below for definitions of all industries included in Crunchbase, as well as what industry group they are categorized under.

 

Don't see the industry you're looking for? Submit a request to prosupport@crunchbase.com. 

 

A - E

INDUSTRY INDUSTRY GROUP(S) DEFINITION
3D Printing Manufacturing Companies that relate to the process of making 3D solid objects from a digital file.
3D Technology Hardware, Software Companies that provide a real-life 3D visual appearance which is displayed in print, in a computer, or in film or television.
A/B Testing Data and Analytics Companies that specialize in randomized experiments with two variants.
Accounting Financial Services, Professional Services Companies that relate to the action or process of keeping financial accounts.
Ad Exchange Advertising Companies that develop a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.
Ad Network Advertising Companies related to an online advertising network that connects advertisers to websites wanting to host ads.
Ad Retargeting Advertising Companies that focus on keeping an organization's brand in front of bounced traffic after they leave the website.
Ad Server Advertising Companies that develop web-based tools used by publishers, networks, and advertisers to help with ad management, campaign management, and ad trafficking.
Ad Targeting Advertising Companies that deal with a way of placing ads based on demographics on the consumers' previous buying history or on behavior.
Adult Community and Lifestyle Companies that provide a product or service intended only for adults; typically includes sexual content.
Advanced Materials Manufacturing, Science and Engineering Companies that produce materials designed with enhanced properties that improve on traditionally used materials.
Adventure Travel Travel and Tourism Companies that focus on tourism and exploration with a certain degree of risk that may require special skills and physical exertion.
Advertising Advertising, Sales and Marketing Companies that are involved in creating and disseminating promotional messages to target audiences with the aim of influencing consumer behavior and driving sales through various channels, such as print, television, radio, digital platforms, and social media.
Advertising Platforms Advertising Companies that facilitate the relationship between advertisers and publishers by allowing advertisers to purchase ad space on a publisher's website or app.
Advice Media and Entertainment Companies that work to provide, manage, store, or facilitate advice to consumers.
Aerospace Science and Engineering Companies that deal with the research, design, manufacturing, operation, or maintenance of aircraft or spacecraft.
Affiliate Marketing Advertising, Sales and Marketing Companies that sell a merchant's products by signing up individuals or companies to market the company's products for a commission.
Agriculture Agriculture and Farming Companies that are involved in the farming, management, production, and marketing of agricultural commodities such as livestock and crops.
AgTech Agriculture and Farming Companies that apply technologies, such as software and hardware technology, to the fields of agriculture, horticulture, or aquaculture.
Air Transportation Transportation Companies that transport person, properties, or cargo from one location to another via air travel.
Alternative Medicine Health Care Companies that provide a range of medical therapies which are not regarded as orthodox by the medical profession such as herbalism, homeopathy, and acupuncture.
Alumni Education Companies that focus on individuals and their former workplaces or schools.
American Football Sports Companies that concern themselves with all related to the sport of American Football.
Amusement Park and Arcade Travel and Tourism Companies that feature various attractions, such as rides, arcade games, and entertainment events for patrons.
Analytics Data and Analytics Companies that focus on the systematic computational analysis of data or statistics.
Android Mobile, Platforms, Software Companies that develop products for a mobile operating system, which is built on a modified version of the Linux kernel and other open-source software, tailored for touchscreen mobile devices.
Angel Investment Financial Services, Lending and Investments An individual or groups of individuals who provide capital to a business or businesses, including startups, usually in exchange for convertible debt or ownership equity.
Animal Feed Agriculture and Farming Companies that produce food for animals.
Animation Media and Entertainment, Video Companies that produce animated media.
App Discovery Apps, Sales and Marketing, Software Companies that deal with the identification and collection process through which applications are installed and used throughout an enterprise.
App Marketing Sales and Marketing Companies that focus on strategically interacting with users through an app.
Application Performance Management Data and Analytics, Software Companies that manage or monitor the performance of a company's code, application dependencies, transaction times, and overall user experiences.
Application Specific Integrated Circuit (ASIC) Hardware Companies that develop integrated circuit chips customized for a particular use rather intended for general-purpose use.
Apps Apps, Software Companies that develop software programs which run on computers or mobile devices and are designed for end-users.
Aquaculture Agriculture and Farming Companies that relate to the breeding, raising, and harvesting of fish, shellfish, and aquatic plants.
Architecture Real Estate Companies that employs one or more licensed architects and practices the profession of architecture.
Archiving Service Administrative Services Companies whose business model is centered around the organization and storage of physical and digital information.
Art Media and Entertainment Companies that specialize in the expression of human creative skill and imagination.
Artificial Intelligence Artificial Intelligence, Data and Analytics, Science and Engineering, Software Companies that use computer systems to perform tasks that normally require human intelligence by perceiving an environment and using problem-solving solutions to take actions to maximize their chances of achieving their goals.
Asset Management Financial Services Companies that aim to increase the value of their clients' financial holdings by making recommendations concerning which investments (stocks, bonds, etc.) to buy, maintain, or sell. A subset of wealth management.
Assisted Living Health Care Facilities that provide meals, housekeeping, transportation, security, physical therapy, and activities for residents.
Assistive Technology Health Care Companies that develop devices, software, or equipment for people with disabilities that have difficulty performing everyday tasks.
Association   Companies with a common purpose and having a formal structure.
Auctions Commerce and Shopping Companies that facilitate the buying and selling of assets.
Audio Media and Entertainment, Music and Audio Companies that work in the sound industry.
Audiobooks Media and Entertainment, Music and Audio Companies that produce an audio cassette or CD recording of a reading of a book.
Augmented Reality Hardware, Software Companies that develop technology which overlays a user's view of the real world with computer-generated images or sensations, thus combining the two environments.
Auto Insurance Financial Services Companies that provide automobile insurance to protect the consumer against financial loss in the event of an accident or theft.
Automotive Transportation Companies related to the car industry.
Autonomous Vehicles Transportation Companies that develop vehicles which can guide themselves without human conduction.
B2B Sales and Marketing Companies whose business model focuses on selling their products and services to other businesses.
B2C Sales and Marketing Companies whose business model is selling products and services directly to consumers.
Baby Community and Lifestyle Companies that create goods for infants.
Bakery Food and Beverage Places where baked goods are made or sold.
Banking Financial Services, Lending and Investments Financial institutions that accept deposits and channel the money into lending activities.
Baseball Sports Companies that produce goods or have their core business focus around the sport of baseball.
Basketball Sports Companies that produce goods or have their core business focus around the sport of basketball.
Battery Energy Companies that produce and research sources of electric power consisting of electrochemical cells with external connections for powering electrical devices.
Beauty Consumer Goods Companies that produce substances or products used to enhance the appearance of a person's face or the fragrance and texture of the body.
Big Data Data and Analytics Companies that relate to the ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
Billing Payments, Software Companies that offer products or services which send an invoice to customers to pay for goods and services.
Biofuel Energy, Natural Resources, Sustainability Companies that revolve around a fuel which is produced through contemporary processes from biomass rather than a fuel produced by the very slow geological processes involved in the formation of fossil fuels such as oil.
Bioinformatics Biotechnology, Data and Analytics, Science and Engineering Companies that specialize in the application of computational technology to handle the rapidly growing repository of information related to molecular biology.
Biomass Energy Energy, Natural Resources, Sustainability Companies that develop the use of organic materials (a renewable and sustainable source of energy) to create electricity or other forms of power.
Biometrics Biotechnology, Data and Analytics, Science and Engineering Companies that develop software by which a person can be uniquely identified by evaluating one or more distinguishing biological traits.
Biopharma Biotechnology, Health Care, Science and Engineering Companies involved in the development of pharmaceutical drugs based in whole or in part on biological sources such as sugars, proteins, nucleic acids, genetic material, living cells, or living tissues. Excludes companies that only develop drugs based on totally synthetic sources.
Biotechnology Biotechnology, Science and Engineering Companies that use living organisms or biological processes to develop products and services for industrial, agricultural, medical, or other technological purposes.
Bitcoin Financial Services, Payments, Software Companies related to this specific type of cryptocurrency.
Blockchain Blockchain and Cryptocurrency Companies that relate to the system in which a record of transactions made in bitcoin or another cryptocurrency are maintained across several computers which are linked in a peer-to-peer network.
Blogging Platforms Content and Publishing, Media and Entertainment Companies that provide a software which allows users to publish their written content on the internet.
Boating Sports Companies involved in the leisurely activity of traveling by boat, or the recreational use of a boat.
Brand Marketing Sales and Marketing Companies that work in tandem with businesses to develop a long-term, strategic plan to boost a brand's recognition and reputation among consumers.
Brewing Food and Beverage Companies that make and sell beer.
Broadcasting Media and Entertainment, Video Companies that work to transmit audio or video content by radio or television.
Browser Extensions Software Companies that develop a small software module for customizing a web browser.
Building Maintenance Real Estate Companies that perform general repairs to buildings and preventative maintenance of systems.
Building Material Real Estate Companies that produce materials used for construction.
Business Development Professional Services Companies that focus on tasks and processes to develop and implement growth opportunities within and between organizations.
Business Information Systems Information Technology Companies that develop infrastructure-related products or services to enable companies to maintain procedures or systems to collect, process, store, and distribute information within the company.
Business Intelligence Data and Analytics Companies that produce technologies, applications and practices for the collection, integration, analysis, and presentation of business information with the goal of informing operational or strategic decisions.
Business Travel Travel and Tourism Companies related to travel taken for work or business purposes as opposed to other types of travel.
CAD Design, Software Companies related to computer-aided design software used by architects, engineers, drafters, artists, and others to create precision drawings or technical illustrations.
Call Center Administrative Services Companies that handle large volumes of telephone calls, especially for taking orders and providing customer service.
Cannabis Community and Lifestyle, Food and Beverage, Health Care Companies focused on cannabis and hemp including, but not limited to the cultivation of it, research, regulations, etc.
Car Sharing Transportation Companies that offer a peer-to-peer platform through which rental car seekers and private car owners can meet one other to do business.
Career Planning Professional Services Companies involved in the process of helping consumers explore their interests and abilities, strategically plan their career goals, and create their future work success by designing learning and action plans to help them achieve their goals.
Casino Travel and Tourism Public rooms or buildings where gambling games are played.
Casual Games Gaming Companies that result to produce wide, mass marketed games.
Catering Food and Beverage Companies that provide food service at a remote site.
Cause Marketing Sales and Marketing Companies focused on marketing strategies that aim to both increase profits and improve society, aligning with corporate social responsibility by incorporating activist messages into their advertising.
Celebrity Media and Entertainment Companies that are endorsed or promoted by celebrities.
Charity Social Impact Non-profit organizations whose primary objectives are philanthropy and social well-being.
Charter Schools Education Schools that receive government funding but operate independently of the established state school system in which it is located.
Chemical Science and Engineering Companies that produce industrial chemicals.
Chemical Engineering Science and Engineering Companies that specialize in the design and operation of industrial plants for chemical production.
Child Care Health Care Companies that provide care and supervision of a child or multiple children at a time.
Children Community and Lifestyle Companies that cater towards children.
CivicTech Government and Military, Information Technology Companies that enhance the relationship between the people and government with software for communications, decision-making, service delivery, and political process.
Civil Engineering Science and Engineering Companies that handle the design, construction, and maintenance of physical and naturally built environments including, but not limited to public works such as roads, bridges, canals, dams, airports, sewerage systems, pipelines, structural components of building and railways.
Classifieds Commerce and Shopping Companies that focus on the collection of small advertisements via digital media and newspaper.
Clean Energy Energy, Sustainability Companies involved in creating energy that is produced through means that do not pollute the atmosphere.
CleanTech Sustainability Companies that deal with any process, product, or service that reduces negative environmental impacts through significant energy sourcing or energy efficiency improvements, the sustainable use of resources, or environmental protection activities.
Clinical Trials Health Care Companies that carry out research studies with volunteer participants to evaluate new treatments or diagnostic tests.
Cloud Computing Internet Services, Software Companies that provide on-demand availability of computer system resources, especially data storage and computing power, over the internet and without direct active management by the user.
Cloud Data Services Information Technology, Internet Services Companies that provide on-demand availability of data storage and data analysis services via the internet from a cloud computing provider's servers.
Cloud Infrastructure Hardware, Internet Services Companies involved in developing or maintaining the components required to provide cloud computing, such as hardware, software, servers, networking.
Cloud Management Information Technology, Internet Services, Software Companies that relate to the management of cloud computing products and services.
Cloud Security Information Technology, Privacy and Security Companies that protect data stored in cloud computing environments from theft, leakage, and deletion.
Cloud Storage Internet Services Companies that provide software in which data is maintained, managed, backed up remotely and made available to users over a network (typically the internet).
CMS Information Technology, Software Companies that develop content management systems, a software application or set of related programs that are used to create and manage digital content. (CMS = Content Management Systems).
Coffee Food and Beverage Companies related to producing or making products for coffee, as well as harvesting the beans themselves and brewing coffee.
Collaboration Collaboration Companies that provide products or services to facilitate working with each other efficiently to create something.
Collaborative Consumption Collaboration Companies that promote the shared use of a good or services which divides the cost of purchase.
Collectibles Commerce and Shopping Companies that focus on sourcing and distributing limited edition products that consumers collect.
Collection Agency Administrative Services Companies that help other organizations collect money owed.
College Recruiting Administrative Services, Education Companies that focus on recruiting and hiring recent college and university graduates.
Comics Consumer Goods Companies that produce or relate to cartoon stories.
Commercial   Companies that are organized to make a profit.
Commercial Insurance Financial Services Companies that offer one or more types of coverage designed to protect businesses, their owners, and their employees.
Commercial Lending Financial Services, Lending and Investments Companies that provide debt-based funding arrangements between businesses and financial institutions, e.g. banks.
Commercial Real Estate Real Estate Companies that develop non-residential property used for commercial, profit-making purposes.
Communication Hardware Hardware Companies that manufacture devices which are able to transmit either analogue or digital signals over a communication cable, telephone or via wireless technology.
Communications Infrastructure Hardware Companies that provide the technology, products, and network connections which allow for the transmission of communications over large distances.
Communities Community and Lifestyle Companies that specialize in specific groups of people that have particular characteristics or interests in common.
Compliance Professional Services Companies that ensure companies and employees follow the laws, regulations, standards, and ethical practices that apply to organizations.
Computer Consumer Electronics, Hardware Companies associated with the core functionality of computers, including manufacturers or distributors of computers or computer parts, developers of operating systems, or computer repair. Excludes software companies or other companies which make use of computers in a general way.
Computer Vision Hardware, Software Companies associated with the processes involved in using computers to process, interpret, and understand information from images, videos, or other visual input.
Concerts Events, Media and Entertainment Companies that produce technology for and platforms devoted to live music performances in front of an audience.
Confectionery Food and Beverage Companies that relate to the art of making confections, food items that are rich in sugar and carbs.
Console Games Gaming Companies that develop games specifically made for game play on consoles such as Xbox or Playstation.
Construction Real Estate Companies that build a wide variety of projects, including but not limited to, buildings, developments, housing, path, pavement, roads, and motorways.
Consulting Professional Services Companies that operate as a consulting agency or primarily provide specialized advisory services within their respective areas of expertise.
Consumer   Companies that focus on providing goods and services for consumers who purchase them for personal use.
Consumer Applications Apps, Software Companies that develop or are involved with applications that are specifically tailored to meet the unique needs and preferences of customers.
Consumer Electronics Consumer Electronics, Hardware Companies that develop electronic devices such as TVs, smartphones, radios, or video game consoles, bought for personal rather than commercial use.
Consumer Goods Consumer Goods Companies that relate to items purchased by individuals for their own use, rather than items used by businesses.
Consumer Lending Financial Services, Lending and Investments Companies that make loans to customers for business or personal use.
Consumer Research Data and Analytics, Design Companies that investigate the needs and opinions of consumers, with regard to a particular product or service.
Consumer Reviews Commerce and Shopping Companies involved the evaluations of a product or service made by consumers who have purchased and used, or had experience with, said products or services.
Consumer Software Software Companies that develop a class of commercial software that is sold directly to end-users as opposed to businesses.
Contact Management Information Technology, Software Companies that record contacts' details and track their interaction with a business.
Content Media and Entertainment Companies that deal with a platform in which consumers have direct access to whatever information producers wish to post.
Content Creators Media and Entertainment Companies involved with people who produce entertaining, educational, or promotional digital media material in written, audio, or visual formats.
Content Delivery Network Content and Publishing Companies that deal specifically with a geographically distributed network of proxy servers and their data centers.
Content Discovery Content and Publishing, Media and Entertainment Companies that provide a way of allowing the creator of a video, article, or blog post to reach a much wider audience by linking their content on a more popular, highly-trafficked website.
Content Marketing Sales and Marketing Companies focused on a strategic marketing approach through which they create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Content Syndication Content and Publishing, Media and Entertainment Companies involved in republishing web-based content by third-party websites.
Contests Gaming Companies that put on or facilitate events in which people compete.
Continuing Education Education Companies that provide education for adults after they have left the formal education system.
Cooking Food and Beverage Companies involved in the practice of making and preparing food.
Corporate Training Education Companies involved in the education of other companies' employees so that they improve their business-related knowledge or skills.
Corrections Facilities Privacy and Security A place that serves to confine and rehabilitate prisoners and may be classified as minimum, medium, or maximum security. Otherwise known as jail or prison.
Cosmetic Surgery Health Care Companies that relate to a unique discipline of medicine focused on enhancing appearance through surgical and medical techniques.
Cosmetics Consumer Goods Companies that develop and distribute cosmetic products; mainly makeup, skincare, perfumes, and haircare products.
Coupons Commerce and Shopping Companies that provide tickets or documents which can be redeemed for a financial discount or rebate when purchasing a product.
Courier Service Administrative Services, Transportation Companies that offer special deliveries of packages, letters, documents, or information from one place or person to another.
Coworking Real Estate Companies that provide shared workspaces and amenities to support freelancers, startups, and small businesses, fostering community and collaboration with flexible membership options.
Craft Beer Food and Beverage Companies that produce small quantities of beer, typically emphasizing unique flavors and traditional brewing techniques.
Creative Agency Content and Publishing, Media and Entertainment Companies that are dedicated to creating, planning, and handling advertising and other forms of promotion and marketing for its clients.
Credit Financial Services, Lending and Investments Companies involved in helping consumers or businesses borrow money.
Credit Bureau Financial Services Companies that relate to the collection of information relating to the credit ratings of individuals.
Credit Cards Financial Services, Lending and Investments, Payments Companies that issue payment cards that allow the holder to purchase goods or services on credit.
Cricket Sports Companies related to the sport of cricket.
CRM Information Technology, Sales and Marketing, Software Companies that create CRM software to manage customer interactions, data, and relationships for improved sales and business growth. (CRM = Customer Relationship Management).
Crowdfunding Financial Services Companies that operate a platform where individuals can fund projects or ventures proposed by others in exchange for rewards, equity, or debt repayment.
Crowdsourcing Collaboration Companies that obtain information for a task by enlisting services of a large number of people via the internet.
Cryptocurrency Financial Services, Payments, Software Companies that focus on developing, issuing, and managing digital currencies which enable financial transactions over a computer network without reliance on central authorities like governments or banks to manage or sustain them.
Customer Service Professional Services Companies that help businesses provide assistance with or advice about their products to their customers.
Cyber Security Information Technology, Privacy and Security Companies that offer products or services that protect computer systems and digital information from intrusion, theft, damage, or disruption.
Cycling Sports Companies that relate to the sport of bicycling.
Darknet Internet Services Companies that relate to the encrypted online content that is not indexed by conventional search engines.
Data Center Hardware, Information Technology Companies that deal with a large group of networked computer servers, typically used by organizations for the remote storage, processing, or distribution of large amounts of data.
Data Center Automation Hardware, Information Technology, Software Companies that focus on the process of managing and automating the workflow and processes of a data center facility.
Data Integration Data and Analytics, Information Technology, Software Companies that specialize in providing a unified view of combined data from multiple sources or formats.
Data Mining Data and Analytics, Information Technology Companies that work to extract information or discover patterns from large raw data sets in order to transform the information into a comprehensible structure for further use.
Data Storage Hardware, Software Companies that relate to the collection and retention of digital information.
Data Visualization Data and Analytics, Design, Information Technology, Software Companies that relate to the graphic representation of data and information.
Database Data and Analytics, Software Companies that provide a data structure that stores organized information.
Dating Community and Lifestyle Companies that provide specific mechanisms for online dating through the use of internet connected personal computers or mobile devices.
Debit Cards Financial Services, Payments Companies that produce payment cards which deduct money directly from a consumer's checking account to pay for a purchase.
Debt Collections Administrative Services, Financial Services Companies that are in the business of recovering money owed on delinquent accounts.
Delivery Administrative Services Companies that focus on delivering letters, packages, or ordered goods.
Delivery Service Transportation Companies that transport goods from a source location to a destination.
Dental Health Care Companies that provide dental care services, products, or equipment, often including treatments, preventive care, and oral hygiene products.
Desktop Apps Software Companies that develops software whose main use is as an application stored on your desktop.
Developer APIs Software Companies that focus primarily on offering an API, which is a way for two or more software applications to communicate with each other using a set of common standards to facilitate a connection. Excludes companies that simply provide an API as one of their many services and companies that primarily provide other developer tools.
Developer Platform Software Companies that focus on offering tools for developers to build upon their products or helping customers offer these tools.
Developer Tools Software Companies that build programs allowing developers to create, test, and debug software.
Diabetes Health Care Companies that concern themselves with the treatment and diagnosis of diabetes.
Dietary Supplements Food and Beverage, Health Care Companies that manufacture products intended to supplement the diet when taken by mouth as a pill, capsule, tablet, or liquid.
Digital Entertainment Media and Entertainment Companies that relate to entertainment media on electronic devices, such as video games, streaming videos, or online gambling.
Digital Marketing Sales and Marketing Companies that focus on the marketing of products or services using digital technologies on the internet, through mobile phone apps, display advertising, and any other digital mediums.
Digital Media Media and Entertainment Companies that produce digitized content in text, audio, video, or graphical formats which can be transmitted over the internet or computer networks.
Digital Signage Sales and Marketing Companies related to technologies that enable playback of digital content on electronic displays or screens.
Direct Marketing Sales and Marketing Companies dealing with a promotional method that involves presenting information about a company, product or service to target customers, without the use of an advertising middleman.
Direct Sales Sales and Marketing Companies that consist of two main business models: single-level marketing and selling directly to customers.
Distillery Food and Beverage Companies that manufacture liquor.
Diving Sports Companies that offer services related to underwater diving, including training, equipment rental, and guided dive tours.
DIY Consumer Goods Companies that focus on the process of designing, creating or modifying any particular project or product when it is accomplished by an individual, rather than a professional. (DIY = Do-It-Yourself).
Document Management Information Technology, Software Companies that produce software to store, manage, and track electronic documents or electronic images of paper-based information captured by a document scanner.
Document Preparation Administrative Services Companies that help individuals prepare specific documents manually or via automation.
Domain Registrar Internet Services Companies that provide a place to register or store registrations of domains.
DRM Content and Publishing, Media and Entertainment, Privacy and Security Companies that provide a set of access control technologies for restricting the use of proprietary hardware and copyrighted works. (DRM = Digital Rights Management).
Drone Management Hardware, Software Companies that manage unmanned air vehicles.
Drones Consumer Electronics, Consumer Goods, Hardware Companies that focus on unmanned aerial vehicles or flying robots without a human pilot.
DSP Hardware Companies that develop or work with specialized microprocessor chips. (DSP = Digital Signal Processing).
E-Commerce Commerce and Shopping Companies that focus on facilitating the buying and selling of goods and services over an electronic network. Excludes companies that incorporate online sales as only a part of their business.
E-Commerce Platforms Commerce and Shopping, Internet Services Companies that develop software applications which allow online businesses to manage their website, marketing, sales, and operations.
E-Learning Education, Software Companies that are involved in helping individuals learn by utilizing electronic technologies to access educational curriculum in digital formats and outside of a traditional classroom.
E-Signature Information Technology, Privacy and Security Companies that develop technology for attaching verification symbols to electronically transmitted documents, confirming the sender's intent to sign.
EBooks Content and Publishing, Media and Entertainment Companies that relate to the production, sale, or consumption of book publications made available in digital form to be read on electronic devices.
Ediscovery Internet Services Companies that specialize in identifying, collecting, and producing electronically stored information for legal processes, such as litigation, investigations, and compliance matters.
EdTech Education, Software Companies that develop or focus on technological tools or software designed to enhance learning, whether in physical classroom, online, or blended settings.
Education Education Companies that facilitate the process of receiving or giving systematic instruction.
Edutainment Education, Media and Entertainment Companies that produce technologies, software products (i.e. video games, movies, or shows), and content aimed at learning through fun mediums.
Elder Care Health Care Companies that provide or facilitate the care of elders.
Elderly Community and Lifestyle Companies that cater towards the elderly.
Electric Vehicle Transportation Companies that develop, research, or make products for electric vehicles.
Electrical Distribution Energy Companies that deliver electricity to customers.
Electronic Design Automation (EDA) Hardware, Software Companies that produce software tools for designing electronic systems such as integrated circuits and printed circuit boards.
Electronic Health Record (EHR) Health Care Companies that keep a systemized collection of electronically-stored patient health information in a digital format.
Electronics Consumer Electronics, Hardware Companies that make or sell electronic instruments or devices.
Email Information Technology, Internet Services, Messaging and Telecommunications Companies that provide email-related products or services to consumers or businesses (i.e. email service providers, newsletter platforms, email marketing services, webmail plugins, or email monitoring tools).
Email Marketing Sales and Marketing Companies that allow others to use email to promote products and/or services.
Embedded Software Software Companies that produce computer software which has been written to control machines or devices.
Embedded Systems Hardware, Science and Engineering, Software Companies that produce a controller with a dedicated function within a larger mechanical system.
Emergency Medicine Health Care Companies that are dedicated to the diagnosis and treatment of unforeseen illness or injury.
Emerging Markets Commerce and Shopping Companies that invest in or do business in emerging markets, including those in developing countries.
Employee Benefits Administrative Services Companies that provide diverse benefits, including financial, health, and welfare programs, along with perks, to enhance employee well-being and satisfaction.
Employment Professional Services Companies that match individuals seeking jobs with organizations looking to hire, facilitating the recruitment process.
Energy Energy Companies that are related to the energy field.
Energy Efficiency Energy, Sustainability Companies that provide products or services that aim to reduce the amount of energy required to perform a task.
Energy Management Energy Companies that relate to monitoring energy production, consumption, distribution, or storage, whether in a building or for an organization, with goals often including environmental conservation and cost savings.
Energy Storage Energy Companies that manufacture or conduct work relating to how energy can be stored.
Enterprise   Companies that create software specifically for large organizations.
Enterprise Applications Apps, Software Companies that develop a large software system platform designed to operate in a corporate environment such as a business or the government.
Enterprise Resource Planning (ERP) Software Companies that relate to the integration of data from various core business processes in order to efficiently monitor and manage all these processes and associated resources in a single system.
Enterprise Software Software Companies that develop software tools designed primarily for organization-sized use rather than for individuals.
Environmental Consulting Professional Services Companies that offer a form of compliance consulting in which the consultant ensures that the client maintains an appropriate measure of compliance with environmental regulations.
Environmental Engineering Science and Engineering, Sustainability Companies that use scientific and engineering strategies to improve the quality of the environment, and to protect the health of living organisms from adverse environmental effects, such as pollution.
Equestrian Agriculture and Farming Companies that offer products and services related to horse riding, including the sale of horses, riding gear, training, and horse care facilities.
eSports Sports Companies related to multiplayer video games played in organized competitions, often for spectators and involving professional gamers.
Ethereum Blockchain and Cryptocurrency Companies that develop applications or services based on the Ethereum blockchain, focusing on smart contracts and decentralized applications.
Event Management Events, Media and Entertainment Companies that organize and coordinate events, handling logistics, venue selection, and execution of corporate, public, or private gatherings such as festivals, conferences, ceremonies, weddings, etc.
Event Promotion Events, Media and Entertainment Companies that focus on the process of driving business goals for a product, brand, or service through in-person events.
Events Events, Media and Entertainment Companies that are focused on the creation and development of large-scale events such as festivals and conferences.
Extermination Service Administrative Services Companies that destroy pests completely.
Eyewear Consumer Goods Companies that produce and sell eyewear.

F - J

INDUSTRY INDUSTRY GROUP(S) DEFINITION
Facebook Platforms Companies that work with or incorporate Facebook into their services.
Facial Recognition Data and Analytics, Software Companies that work in the creation, improvement, sharing, and/or implementation of facial recognition software.
Facilities Support Services Administrative Services Companies that provide a combination of services to support operations within facilities, including but not limited to, janitorial, maintenance, trash disposal, guard and security, mail routing, reception, and laundry.
Facility Management Real Estate Companies that specialize in a professional management discipline focused on the efficient and effective delivery of logistics and other support services related to real property and buildings.
Family Community and Lifestyle Companies that are catered towards families.
Fantasy Sports Gaming, Sports Companies that develop games, often played virtually, where participants assemble teams of real-life players of a professional sport.
Farmers Market Food and Beverage Food markets at which local farmers sell fruit, vegetables, and oftentimes meat, cheese, and bakery products, directly to consumers.
Farming Agriculture and Farming Companies involved in the farming of agricultural commodities such as livestock and crops.
Fashion Clothing and Apparel, Design Companies that design, produce, or sell apparel merchandise.
Fast-Moving Consumer Goods Consumer Goods, Real Estate Companies that focus on products that are sold quickly and at a relatively low cost.
Ferry Service Transportation Companies that provide transportation to consumers via large ferry boats.
Fertility Health Care Companies that provide medical services and treatments aimed at assisting individuals and couples in achieving pregnancy.
Field Support Professional Services Companies that address tasks such as the testing, documenting, setting up, and installation of network hardware.
Field-Programmable Gate Array (FPGA) Hardware Companies that develop and produce an integrated circuit designed to be configured by a customer or a designer after manufacturing.
File Sharing Software Companies involved in the practice of sharing or offering access to digital information or resources including documents, multimedia, graphics, computer programs, images, and e-books.
Film Media and Entertainment, Video Companies that develop or deal with motion pictures / movies.
Film Distribution Media and Entertainment, Video Companies that distribute and market films.
Film Production Media and Entertainment, Video Companies that are involved in the production process of a motion picture.
Finance Financial Services Companies broadly involved in the finance sector, whose primary services relate to money, currency, or capital assets.
Financial Exchanges Financial Services, Lending and Investments Companies that provide a marketplace where securities, commodities, derivatives, and other financial instruments are traded.
Financial Services Financial Services Companies that provide professional services in the finance industry, involving the investment, lending, insurance, and management of money and assets.
FinTech Financial Services Companies that use technology such as the internet, mobile devices, blockchains, or cloud computing to compete with traditional finance methods in the delivery of financial services.
First Aid Health Care Companies related to providing the delivery of initial medical emergency procedures using a limited amount of equipment to perform a primary assessment and intervention while awaiting arrival of emergency personnel.
Fitness Sports Companies that promote physical health and well-being, especially through physical exercise.
Flash Sale Commerce and Shopping Companies that help consumers find sales of goods at greatly reduced prices for short periods of time.
Flash Storage Hardware Companies that produce or provide a type of drive or system that uses flash memory to keep data for an extended period of time.
Fleet Management Transportation Companies that are involved with a range of functions related to the operation of a set of vehicles used by a business, including but not limited to vehicle financing, maintenance, GPS tracking, safety, and driver monitoring.
Flowers Consumer Goods Companies that sell or relate to flowers.
Food and Beverage Food and Beverage Companies that research, produce, distribute, or serve consumer food or beverage products.
Food Delivery Food and Beverage, Transportation Companies that focus on delivering food to individuals.
Food Processing Food and Beverage Companies that turn fresh foods into food products.
Food Trucks Food and Beverage Companies that serve and prepare food in mobile locations.
Forestry Agriculture and Farming Companies that create, manage, use, conserve, and repair forests, woodlands, and associated resources for human and environmental benefits.
Fossil Fuels Energy, Natural Resources Companies engaged in the extraction, production, refining, or selling of coal, oil, or natural gas.
Foundries Manufacturing Companies that cast metal.
Franchise   Companies owned by an entrepreneur or entrepreneurial group offering a product or service labeled by a corporation that provides assistance in every aspect of the business.
Fraud Detection Financial Services, Payments, Privacy and Security Companies that prevent and protect companies or individuals against fraud.
Freelance Professional Services Companies that provide one-time services.
Freemium   Companies that offer a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features or services.
Freight Service Transportation Companies that specialize in the moving of freight or cargo from one place to another.
Fruit Food and Beverage Companies that deal with or are related to the production of fruit.
Fuel Energy Companies that deal with petroleum, a naturally occurring liquid found beneath the earth's surface that can be refined into fuel.
Fuel Cell Energy Companies that develop fuel cells, which use chemical energy from hydrogen or other fuels to cleanly and efficiently produce electricity.
Funding Platform Financial Services, Lending and Investments Companies that produce software to facilitate the acceptance of money from individuals or companies for the purpose of raising money to contribute to a project, business, or need.
Funerals Community and Lifestyle Companies that provide services related to organizing and conducting funeral ceremonies, including preparation of the deceased, provision of caskets or urns, and arrangement of the funeral service.
Furniture Consumer Goods Companies that produce or sell furniture.
Gambling Gaming Companies that specialize in the activity of playing games of chance for money or other stakes.
Gamification Gaming Companies that use elements of game design, mechanics, and principles in non-game contexts to engage and motivate people to achieve certain goals, learn new skills, or change their behavior.
Gaming Gaming Companies that develop games.
Generation Y   Companies that target the Generation Y demographic - also known as Millennials (those born between 1981 and 1996) - and focus on products, services, or workplace cultures that resonate with the values and preferences of this age group.
Generation Z   Companies that focus on serving the Generation Z demographic (those born between 1997 and 2012), emphasizing products, services, or workplace environments that align with the characteristics and preferences of this younger generation.
Genetics Biotechnology, Health Care Companies that relate to the branch of biology concerned with the study of genes, including but not limited to companies that do genetic research, sequencing, testing, therapy, or editing.
Geospatial Data and Analytics, Navigation and Mapping Companies that develop, manufacture, research, and employ geospatial technology, which is used to collect, analyze and store geographic information.
Gift Commerce and Shopping Companies that specialize in the creation, distribution, or retail of items intended to be given to others as presents, often featuring a wide range of products suitable for various occasions and recipients.
Gift Card Commerce and Shopping, Financial Services Companies that relate primarily to prepaid stored-value money cards which are used as an alternative to cash for purchases, usually within a particular store or related businesses.
Gift Exchange Commerce and Shopping Companies involved in the transfer of goods or services that although regarded as voluntary by the people involved is part of the expected social behavior.
Gift Registry Commerce and Shopping Companies housing lists of items that consumers wish to receive, and gift-givers can purchase.
Golf Sports Companies related to the sport of golf.
Google Platforms Companies that work with or incorporate Google into their services.
Google Glass Consumer Electronics, Hardware, Mobile, Platforms A brand of smart glasses developed and sold by Google.
Government Government and Military Companies that are owned or controlled by a government to undertake commercial activities on its behalf.
GovTech Government and Military, Information Technology Companies that develop the operating system of government.
GPS Hardware, Navigation and Mapping Companies that develop global positioning satellite systems. (GPS = Global Positioning Satellites).
GPU Hardware Companies that produce a graphics processing unit which is capable of rendering graphics for display on an electronic device. (GPU = Graphics Processing Unit).
Graphic Design Design Companies that create visual communication materials for their clients.
Green Building Real Estate, Sustainability Companies that apply environmentally responsible and resource-efficient processes throughout a building's life-cycle.
Green Consumer Goods Consumer Goods, Sustainability Companies that produce goods that have been made in a way that protects the natural environment.
GreenTech Sustainability Companies that focus on the use of technology or technological processes to reduce negative impacts on the environment, conserve resources, and promote sustainability.
Grocery Food and Beverage Retail shops that primarily sell food.
Group Buying Commerce and Shopping Companies that aggregate consumer demand to offer products or services at reduced prices, typically facilitated through online platforms where deals are activated once a minimum number of purchases is made.
Guides Media and Entertainment Companies that provide guided assistance to users.
Handmade Consumer Goods Companies that produce goods made by hand.
Hardware Hardware Companies that develop physical components of any computer or telecommunications system.
Health Care Health Care Companies that relate to the overall improvement of health, including but not limited to the prevention, diagnosis, amelioration, or cure of disease, illness, injury, or other impairments.
Health Diagnostics Health Care Companies that deal with the process of determining which disease or condition explains a person's symptoms and signs.
Health Insurance Financial Services Companies that offer a type of insurance coverage which pays for medical, surgical, and sometimes dental expenses by the insured.
Hedge Funds Financial Services, Lending and Investments Privately-owned companies that pool investors' dollars and reinvest them into complicated financial instruments.
Higher Education Education Companies related to tertiary education leading to award of an academic degree.
Hockey Sports Companies related to the sport of hockey.
Home and Garden Real Estate Companies that provide services to a consumer's home and/or garden.
Home Decor Real Estate Companies that relate to tasks done by a home decorator or a person who is interested in decorating in a home.
Home Health Care Health Care Companies that provide health care services in a person's home for illness or injury.
Home Improvement Real Estate Companies that relate to or provide services that help consumers or businesses improve their homes.
Home Renovation Real Estate Companies that focus on making improvements to an existing building or home in order to restore the building to a good state of repair.
Home Services Real Estate Companies involved with maintenance, repair, or improvement services for residential properties, such as plumbing, electrical work, cleaning, and landscaping.
Homeland Security Privacy and Security Companies that focus on the national effort to ensure a homeland is safe, secure, resilient against terrorism and other hazards.
Homeless Shelter Social Impact Service agencies that provide temporary residence for homeless individuals and families.
Horticulture Agriculture and Farming Companies that revolve around plant cultivation for food, medicine, or aesthetics as opposed to crop or animal farming. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and non-food crops such as grass and ornamental trees and plants.
Hospital Health Care Companies that provide comprehensive medical care, diagnostics, and treatment services to patients in a dedicated facility that is staffed by medical professionals and capable of housing patients during medical care.
Hospitality Travel and Tourism Companies that provide accommodation, food and beverage services, and other amenities to travelers and guests, often through hotels, resorts, restaurants, and related venues.
Hotel Travel and Tourism Establishments providing accommodations, meals, and other services for travelers and tourists.
Housekeeping Service Administrative Services Companies related to the management of duties and chores involved in the running of a household.
Human Computer Interaction Design, Science and Engineering Companies that research the design and use of computer technology focused on the interfaces between people and computers.
Human Resources Administrative Services Companies that are related to the hiring, administration, and training of personnel.
Humanitarian Community and Lifestyle Companies whose main mission is related to giving back to the community and not for personal gain.
Hunting Sports Companies that relate to the activity of hunting wild animals or game especially for food or sport.
Hydroponics Agriculture and Farming Companies that deal with the science of growing plants with alternatives to soil, including sand, gravel, or liquid, in combination with added nutrients.
IaaS Software Companies that offer cloud computing services in which customers rent or lease servers on-demand for computing and storage in the cloud.
Identity Management Information Technology, Privacy and Security Companies that focus on the organizational process for identifying, authenticating, and authorizing individuals or groups of people to have access to applications, systems, or networks by associating user rights and restrictions with established identities.
Image Recognition Data and Analytics, Software Companies that use computer vision to identify or detect objects or features in digital images or videos.
Impact Investing Financial Services, Lending and Investments Companies that relate to financial investments made into companies, organizations, or funds, with the goal of producing both a positive social or environmental effect and a financial return.
In-Flight Entertainment Media and Entertainment Companies that produce entertainment available to aircraft passengers during a flight or that develop technology that enables this entertainment.
Incubators Financial Services, Lending and Investments Companies that help the development of new and startup companies by providing services such as management training or office space.
Independent Music Media and Entertainment, Music and Audio Companies that produce music by musicians who are not signed to a major record label, or that provide products or services targeting these musicians.
Indoor Positioning Navigation and Mapping Companies that produce systems and devices to locate or track the precise physical position of people or objects within a building.
Industrial Manufacturing Companies that produce finished products, including manufacturing companies or any other companies that produce products.
Industrial Automation Manufacturing, Science and Engineering Companies that aim to reduce human intervention in industrial settings (ex: manufacturing) by using equipment and control systems such as computer-controlled robotic factory machinery or technological monitoring tools.
Industrial Design Design, Hardware Companies that create and develop the form, features, and specifications of physical products which are intended to be mass produced.
Industrial Engineering Manufacturing, Science and Engineering Companies that deal with the design, improvement, and installation of integrated systems in the manufacturing and industrial processes.
Industrial Manufacturing Manufacturing Companies that manufacture products intended for use in industrial machines OR companies that manufacture products at a large scale.
Information and Communications Technology (ICT) Information Technology Companies that integrate and consolidate telecom infrastructure with computing systems.
Information Services Information Technology Companies that collect, record, organize, store, preserve, retrieve, or disseminate printed or digital information or data for their clients.
Information Technology Information Technology Companies that offer products and services related to the creation, storage, processing, and management of digital data, as well as the design, implementation, and support of computer systems, networks, and software.
Infrastructure Physical Infrastructure Companies that relate to public and private physical structures such as roads, railways, bridges, tunnels, water supply, sewers, electrical grids, and telecommunications.
Innovation Management Professional Services Companies offering products or services that provide teams with organized processes and systems to develop new ideas into finished products or services.
Insurance Financial Services Companies that provide a range of insurance policies to protect individuals and businesses against the risk of financial losses in return for regular payments of premiums.
InsurTech Financial Services Companies that use technology innovations designed to generate savings and improve efficiency from the current insurance industry model.
Intellectual Property Professional Services Companies that deal with legal rights of owners of intangible creations of the human mind (e.g., music, art, designs, symbols, literature, etc.).
Intelligent Systems Artificial Intelligence, Data and Analytics, Science and Engineering Companies that produce or develop machines with embedded internet-connected computer systems that have the capacity to gather and analyze data and communicate with other systems.
Interior Design Design, Real Estate Companies that provide products or services to plan, research, coordinate, or manage projects to develop or enhance the form and function of the interior of a building.
Internet Internet Services Companies whose products or services are solely and entirely conducted online through their websites.
Internet of Things Internet Services Companies that develop or support physical objects with sensors, processing ability, and other technologies that connect and exchange data with other devices via the internet or other communications networks.
Internet Radio Media and Entertainment, Music and Audio Companies that provide a digital audio service transmitted by the internet.
Intrusion Detection Information Technology, Privacy and Security Companies that help other organizations identify bugs or problems with their network device configurations.
iOS Mobile, Platforms, Software Companies that develop software for, based off of, and work exclusively with Apple's proprietary mobile operating system.
ISP Internet Services Companies that provide internet access to companies, families, and mobile users. (ISP = Internet Service Provider).
IT Infrastructure Information Technology Companies that develop a set of IT components which are the foundation of an IT service, typically physical components (computer and networking hardware and facilities), but also various software and network components.
IT Management Information Technology Companies that relate to the ongoing management of the information technology resources of corporate customers.
Janitorial Service Real Estate Companies that provide residential or commercial property cleaning including professional offices, home, educational, medical, and industrial business cleaning, OR companies that develop products for use in residential or commercial cleaning.
Jewelry Consumer Goods Companies that produce or sell decorative items worn for personal adornment, including brooches, rings, necklaces, earrings, pendants, and bracelets.
Journalism Content and Publishing, Media and Entertainment Companies that work to relay an accurate account of events that occurred, OR companies that develop products or services designed to facilitate this reporting.

K - O

INDUSTRY INDUSTRY GROUP(S) DEFINITION
Knowledge Management Administrative Services Companies related to the process of creating, sharing, using and managing the knowledge and information of an organization.
Landscaping Real Estate Companies that offer products or services to make a yard or other piece of land more attractive.
Language Learning Education Companies that provide products or services to teach customers new languages.
Laser Hardware, Science and Engineering Companies that produce an optical device that emits a focused beam of light, for purposes including but not limited to, barcode scanning, optical disc drive functionality, semiconductor chip manufacturing, or range measurement.
Last Mile Transportation Transportation Companies that relate to the last leg of a journey that involves the movement of people and goods from a transportation hub to a final destination.
Laundry and Dry-cleaning Clothing and Apparel Companies related to providing laundry and dry cleaning services for clothes and other textiles.
Law Enforcement Government and Military, Privacy and Security Companies related to the enforcement of laws by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society.
Lead Generation Sales and Marketing Companies that identify and cultivate potential customers for a business's products or services.
Lead Management Sales and Marketing Companies that develop methodologies, systems, and practices designed to generate new potential customers, generally operated through a variety of marketing campaigns or programs.
Leasing Financial Services Companies whose primary service relates to renting an asset or whose primary product facilitates such rentals.
Legal Professional Services Companies that are concerned with the law.
Legal Tech Professional Services Companies that use various technologies such as the internet, mobile devices, machine learning, or cloud computing, to compete with traditional methods in the delivery of legal services.
Leisure Community and Lifestyle Companies that provide services or products for entertainment, relaxation, or recreational activities.
Lending Financial Services Companies that are primarily engaged in granting loans or offering products or platforms that facilitate third-party loans.
LGBT Community and Lifestyle Companies that offer products or services designed primarily for the LGBT+ community.
Life Insurance Financial Services Companies that offer a contract with an insurance company and, in exchange for premium payments, the insurance company provides a lump-sum payment known as a death benefit to beneficiaries upon the insured's death.
Life Science Biotechnology, Science and Engineering Companies that apply knowledge gained from the scientific study of living organisms and life processes to fields including but not limited to biotechnology, pharmaceuticals, agriculture, food processing, or genomics.
Lifestyle Community and Lifestyle Companies that offer products or services designed to connote a particular stylish lifestyle (e.g., elegant modern, trendy urban, etc.), especially fashion or consumer goods companies.
Lighting Hardware Companies that are involved in the deliberate use of light to achieve practical or aesthetic effects.
Limousine Service Transportation Companies that engage in providing specialty and luxury passenger transportation services via limousine or luxury sedans, generally on a reserved basis.
Lingerie Clothing and Apparel, Consumer Goods Companies that produce people's undergarments.
Linux Platforms, Software Companies related to the open source unix-like operating systems based on the Linux kernel.
Livestock Agriculture and Farming Companies that relate to the raising or harvesting of livestock.
Local Sales and Marketing Companies that focus on customers in a particular town, city, or region (e.g., "brick and mortar" businesses) or companies that provide products or services designed to help these businesses.
Local Advertising Advertising, Sales and Marketing Companies that enable advertisers to advertise to audiences in a particular town, city, or region.
Local Business Sales and Marketing Companies that focus on customers in a particular town, city, or region (e.g., "brick and mortar" businesses).
Local Shopping Commerce and Shopping Companies that specialize in providing shopping opportunities for consumers within a localized area, OR companies that provide products or services designed for these consumers as part of their shopping.
Location Based Services Data and Analytics, Internet Services, Navigation and Mapping Companies that use real-time geo-data from a mobile device or smartphone to provide information, entertainment, or security.
Logistics Transportation Companies that plan, implement, and control the movement and storage of goods, services, or information within a supply chain and between the points of origin and consumption.
Loyalty Programs Sales and Marketing Companies that develop a program run by a company that offers benefits to frequent customers.
Machine Learning Artificial Intelligence, Data and Analytics, Software Companies that use artificial intelligence to develop technologies that allow computers to automatically learn and improve from training data, enabling them to make decisions without being explicitly programmed.
Machinery Manufacturing Manufacturing Companies that specialize in creating manufacturing equipment.
macOS Platforms, Software Companies that work with and build products for/off of a series of proprietary graphical operating systems developed and marketed by Apple since 2001.
Made to Order Commerce and Shopping Companies that offer customers the chance to customize the product they want to buy.
Management Consulting Professional Services Companies that provide expert advice to organizations to help them improve their performance.
Management Information Systems Information Technology Companies that specialize in producing a computerized hardware and software information-processing system designed to support the operations of a company.
Manufacturing Manufacturing Companies that create or produce a finished, usable product from raw materials with the help of equipment, labor, machines, or tools.
Mapping Services Navigation and Mapping Companies that make maps, including companies related to surveying or gathering data for geopositioning with the purpose of making maps of location data or information.
Marine Technology Science and Engineering Companies that produce technologies for the safe use, exploitation, protection of, and intervention in the marine environment.
Marine Transportation Transportation Companies related to the transport of people or goods via waterways.
Market Research Data and Analytics, Design Companies that help organizations gather information about target markets and customers to identify and analyze needs, opportunities, and competition.
Marketing Sales and Marketing Companies that help their clients promote their brand, products, or services; this includes advertising.
Marketing Automation Sales and Marketing, Software Companies related to a type of software that allows companies to target customers and generate sales leads, through automated marketing messages across channels including email, websites, social media, and text messages.
Marketplace Commerce and Shopping Companies that provide a physical location or an e-commerce website where multiple vendors gather to sell their products or services.
Mechanical Design Design, Hardware Companies that specialize in the design of components, parts, or systems for machinery.
Mechanical Engineering Science and Engineering Companies that design, develop, manufacture, and maintain mechanical systems and components, including engines, manufacturing systems, and any other collection of interconnected mechanical components or parts that work together to achieve a specific function or goal.
Media and Entertainment Media and Entertainment Companies in one or more of a large variety of mass media sectors such as broadcast media (movies, radio, music, TV), digital media (internet, video games, podcasts), or print media (books, magazines), especially when designed for the purpose of entertainment.
Medical Health Care Companies that are related to the study or treatment of medical needs.
Medical Device Health Care Companies that produce or support the development of devices intended to be used for medical purposes, including but not limited to, the diagnosis, prevention, or treatment of a medical condition.
Meeting Software Messaging and Telecommunications, Software Companies that facilitate live conferences between two or more participants at different sites by using computer networks to transmit audio, video, and text data.
Men's Community and Lifestyle Companies that cater towards men.
Messaging Information Technology, Internet Services, Messaging and Telecommunications Companies that send and process email, online chat, and other direct person-to-person electronic communications.
mHealth Health Care, Mobile Companies that use mobile phones and other wireless technology in medical care. (mHealth = mobile Health).
Micro Lending Financial Services, Lending and Investments Companies that lend small amounts of money at low interest to new businesses in the developing world.
Military Government and Military, Information Technology Companies that relate to the armed forces of a country, especially companies whose primary product or service has military applications.
Millennials   Companies whose demographic is the millennial generation, i.e. those born between 1981 and 1996.
Mineral Natural Resources Companies involved with the research, mining, or processing of minerals (i.e. geological materials with a well-defined chemical composition and a specific crystal structure).
Mining Natural Resources Companies that deal with the extraction of valuable minerals or other geological materials from the earth.
Mining Technology Natural Resources Companies that develop technology to support the extraction of valuable minerals or other geological materials from the earth.
MMO Games Gaming Companies that develop online video games that can be played by a very large number of people simultaneously.
Mobile Mobile Companies that relate to transportable, technological devices that support wireless transmission of data, including but not limited to mobile communication, mobile hardware, and mobile software companies.
Mobile Advertising Advertising, Sales and Marketing Companies that relate to advertising specialized for mobile platforms such as iOS and Android.
Mobile Apps Apps, Mobile, Software Companies that develop a software app, specifically for use on small, wireless computing devices (i.e. smartphones or tablets) rather than desktop or laptop computers.
Mobile Devices Consumer Electronics, Hardware, Mobile Companies that develop a portable computing device such as a smartphone or tablet. Includes companies who develop a related hardware product (i.e. a charger) or provide a related service (i.e. a third-party device marketplace). Excludes companies who develop mobile software.
Mobile Payments Financial Services, Mobile, Payments, Software Companies that provide payment services performed from or via a mobile device.
MOOC Education, Software Companies that offer Massive Open Online Courses (MOOC), providing accessible, often free, online education to a large audience across the globe.
Motion Capture Media and Entertainment, Video Companies related to recording patterns of movement of objects or people.
Multi-level Marketing Sales and Marketing Companies whose business model depends on a marketing strategy in which the revenue from the sale of products or services is generated from a non-salaried sales workforce, whose earnings are derived through a pyramid-shaped commission system.
Museums and Historical Sites Travel and Tourism Places that collect, preserve, interpret, and display items of artistic, cultural, or scientific significance for the education of the public.
Music Media and Entertainment, Music and Audio Companies broadly related to music, including the production, consumption, marketing, or promotion of it.
Music Education Education, Media and Entertainment, Music and Audio Companies focused on the field of study associated with the teaching and learning of music.
Music Label Media and Entertainment, Music and Audio Companies that work with artists to produce and distribute music to consumers.
Music Streaming Internet Services, Media and Entertainment, Music and Audio Companies that deliver music content continuously over the internet to a remote user, rather than requiring a user to download the content.
Music Venues Media and Entertainment Locations used for a concert or musical performance.
Musical Instruments Media and Entertainment, Music and Audio Companies that produce an instrument created or adapted to make musical sounds.
Nanotechnology Science and Engineering Companies that research or produce applications with matter on an atomic or molecular scale, common in sciences such as molecular biology, and commercial applications like nanoelectronic devices.
National Security Government and Military Companies that relate to the security and defense of a nation state, including its citizens, economy, and institutions which is regarded as a duty of government.
Natural Language Processing Artificial Intelligence, Data and Analytics, Software Companies that focus primarily on programming computers to process and analyze large amounts of natural language data, with the goal of training computers to "understand" the contents of documents.
Natural Resources Natural Resources, Sustainability Companies dealing with materials or substances that occur in nature and can be used for economic gain, such as minerals, forests, water, and fertile land.
Navigation Navigation and Mapping Companies that provide directional assistance.
Network Hardware Hardware Companies that develop or support equipment that enables the use of a computer network.
Network Security Information Technology, Privacy and Security Companies that work to prevent and monitor unauthorized access of or harm to a computer network.
Neuroscience Biotechnology, Science and Engineering Companies that are related to the scientific study of the nervous system.
News Content and Publishing, Media and Entertainment Companies that provide information about current events, whether through word of mouth, printing, postal systems, broadcasting, electronic communication, or eyewitness testimony.
NFC Hardware Companies that develop technologies to enable communication between two electronic devices over a distance of 4cm (1½ in) or less.
Nightclubs Events, Media and Entertainment Establishments for nighttime entertainment.
Nightlife Events, Media and Entertainment Entertainment venues and bars that usually operate late into the night.
Nintendo Consumer Electronics, Hardware, Platforms Companies that work with or incorporate Nintendo into their services.
Non Profit Social Impact Companies organized and operated for a collective, public, or social benefit and do not distribute any generated income to the company's members, directors, or officers.
Nuclear Science and Engineering Companies related to the research and applications of reactions caused by dividing the nucleus of an atom or joining it with another particle, especially related to generating power and developing weapons.
Nursing and Residential Care Health Care Companies that provide or administer care to sick, elderly, or disabled individuals.
Nutraceutical Health Care Companies that deal with producing foods that contain health-giving additives and purport to have medicinal benefits.
Nutrition Food and Beverage, Health Care Companies that provide or obtain the nutrients necessary for health and growth.
Office Administration Administrative Services Companies that deal with a set of day-to-day activities related to financial planning, record keeping and billing, personnel, physical distribution, and logistics within an organization.
Oil and Gas Energy, Natural Resources Companies that engage in the exploration, production, refinement, and distribution of oil and gas.
Online Auctions Commerce and Shopping Companies that facilitate virtual sales in which goods or services are virtually purchased by the highest bidder.
Online Forums Community and Lifestyle, Internet Services Companies that develop and run an online discussion site where people can hold conversations in the form of posted messages.
Online Games Gaming Companies that produce a video game that is primarily played through the internet.
Online Portals Internet Services Companies that provide a webpage, allowing users an entryway to a variety of information, tools, links, and more.
Open Source Software Companies that relate especially to software for which the source code is available to the general public for use or modification.
Operating Systems Platforms, Software Companies that develop the system software that manages the computer's hardware and software resources, and provides common services for computer programs.
Optical Communication Hardware Companies that relate to any type of communication in which light is used to carry the signal to the remote end, instead of electrical current.
Organic Sustainability Companies that relate to products derived or related to living matter.
Organic Food Food and Beverage Companies involved in the production of food without the use of chemical fertilizers, pesticides, or other artificial agents.
Outdoor Advertising Advertising, Sales and Marketing Companies that specialize in advertising done outdoors, publicizing a businesses' products and services.
Outdoors Sports Companies that offer products or services related to experiencing and enjoying nature.
Outpatient Care Health Care Companies that provide medical care without admitting the patient to a hospital, including diagnosis, observation, consultation, treatment, intervention, and rehabilitation services.
Outsourcing Professional Services Companies that are hired by other companies to perform work that the client could do internally, or facilitate the process of outsourcing by providing relevant products or services.

P - T

INDUSTRY INDUSTRY GROUP(S) DEFINITION
PaaS Software Companies that develop a cloud computing configuration, allowing customers to develop and run applications without having to build the underlying infrastructure. (PaaS = Platform as a Service).
Packaging Services Administrative Services Companies that support the manufacturing and logistics process by packaging products for customers, often in the food or consumer goods sectors.
Paper Manufacturing Manufacturing Companies that are devoted to making paper from vegetable fibers.
Parenting Community and Lifestyle Companies that provide products or services designed to help individuals parent their children.
Parking Transportation Companies that deal with the parking of a vehicle.
Parks Travel and Tourism Companies that relate to large public green areas in a town used for recreation.
Payments Financial Services, Payments Companies that manage and process financial transactions between two parties from various channels, such as credit cards, e-wallets, or cash cards.
PC Games Gaming Companies that produce games for use on a personal computer rather than a console.
Peer to Peer Collaboration Companies that operate within a decentralized model whereby two individuals interact to buy and sell goods and services directly with each other, without any intermediary third-party or the use of an incorporated business.
Penetration Testing Information Technology, Privacy and Security Companies that participate in the practice of testing a computer system, network, or web application to find security vulnerabilities that an attacker could exploit.
Performing Arts Media and Entertainment Companies that produce live presentations by actors, singers, dancers, musical groups, etc.
Personal Branding Sales and Marketing Companies that aim to create and influence positive public perception of an individual.
Personal Development Education Companies that offer products or services which intend to promote self-improvement through various means: improving awareness and identity, developing talents and potential, facilitating employability, enhancing quality of life, etc.
Personal Finance Health Care Companies that help individuals or families manage their money related to budgeting, saving, investing, and spending.
Personal Health Health Care Companies that focus on the wellness of the individual.
Personalization Commerce and Shopping Companies that create and implement solutions that tailor products, services, and experiences to individual users' preferences, needs, and behaviors, often using data analytics and machine learning algorithms.
Pet Community and Lifestyle Companies that offer products or services designed for pet animals.
Pharmaceutical Health Care Companies that specialize in the research, development, manufacturing, and distribution of medications and drugs for medical use.
Photo Editing Content and Publishing, Media and Entertainment Companies that offer products or services related to altering images.
Photo Sharing Content and Publishing, Media and Entertainment Companies that focus on the publishing or transfer of a user's digital photos online.
Photography Content and Publishing, Media and Entertainment Companies that offer a range of tools and services related to photographs, including but not limited to photography, videography, image hosting, and commercial and portrait photography.
Physical Security Administrative Services, Privacy and Security Companies that deal with security measures that are designed to deny unauthorized access to facilities, equipment, and resources to protect personnel and property from damage or harm.
Plastics and Rubber Manufacturing Manufacturing Companies that make goods by processing plastics materials and raw rubber.
Playstation Consumer Electronics, Hardware, Platforms Companies that work with or incorporate Sony's Playstation into their services.
Podcast Media and Entertainment, Music and Audio Companies that relate to episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing.
Point of Sale Commerce and Shopping Companies that focus on systems designed to allow customers to make in-person payments for retail goods or services, typically consisting of components such as cash registers, barcode scanners, receipt printers, credit card readers, and customer-facing displays.
Politics Government and Military Companies that relate to the set of activities associated with the governance of a country, state, or area.
Pollution Control Sustainability Companies that keep air, water, or other pollution output below specific levels.
Ports and Harbors Transportation Companies related to the development of ports and harbors or companies whose primary business relates to transporting goods via ports and harbors.
Power Grid Energy Companies involved with the development of a network, interconnected by transmission and distribution lines, for electricity delivery from producers to consumers
Precious Metals Natural Resources Companies that deal with rare, naturally occurring metals with a high economic value, such as gold, silver, and platinum.
Prediction Markets Financial Services Companies that deal with exchange-traded markets created for the purpose of trading the outcome of events.
Predictive Analytics Artificial Intelligence, Data and Analytics, Software Companies that use data and statistical techniques from data mining, predictive modeling, and machine learning to analyze current and historical facts to make predictions about future or otherwise unknown events.
Presentation Software Software Companies that develop a software used to show information in the form of a slide show.
Presentations Software Companies that facilitate a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.
Price Comparison Commerce and Shopping Companies that develop and maintain platforms that collect, display, and compare prices of similar products from different outlets, allowing consumers to make informed purchasing decisions.
Primary Education Education Companies that relate to the first stage of formal education.
Printing Content and Publishing, Media and Entertainment Companies that provide products or services related to producing books, newspapers, or other printed material for customers.
Privacy Privacy and Security Companies that protect a consumer's right to be free from unwanted surveillance or information disclosure and to determine whether, when, how, and to whom one's personal or organizational information is revealed.
Private Cloud Hardware, Information Technology, Internet Services, Software Companies that provide cloud computing resources that are not shared with other users or organizations.
Private Social Networking Community and Lifestyle Companies that build platforms for users to share information exclusively with people whom they select.
Procurement Transportation Companies related to discovering, agreeing to terms on, and purchasing goods, services, or other works, often with the use of a tendering or competitive bidding process.
Product Design Design Companies that encompass the approach of building a new product from start to finish, encompassing everything from market research to product development.
Product Management Software Companies that focus on the business process of planning, developing, launching, and managing a product or service; this includes the entire lifecycle of a product, from ideation to development to go-to-market.
Product Research Data and Analytics, Design Companies that specialize in gathering and analyzing data on consumer needs and preferences to inform the development and improvement of products; this includes the entire lifecycle of a product, from ideation to development to go-to-market.
Product Search Internet Services Companies that are dedicated to helping consumers find products that match a user's desired criteria.
Productivity Tools Software Companies that develop computer software programs which allow a user to produce information (i.e. documents, presentations, worksheets, databases, charts, graphs, digital paintings, electronic music and digital video). Also includes companies that produce software designed to help users make efficient use of their time (i.e. to-do lists, habit trackers, time trackers, distraction blockers, note-taking apps, etc.)
Professional Networking Community and Lifestyle, Professional Services Companies that provide a type of social network service, whether in-person or online, which is focused solely on interactions and relationships of a business nature rather than including personal, nonbusiness interactions.
Professional Services Professional Services Companies that offer specialized knowledge, skills, and expertise to clients, typically gained from extensive education (i.e. accountant, lawyer, engineer, doctor, architects, etc.)
Project Management Administrative Services Companies that develop software to help with the planning and organization of a company's resources to move a specific task, event, or duty towards completion.
Property Development Real Estate Companies that encompass activities ranging from the renovation and release of existing buildings, to the purchase of raw land and subsequent sale of developed land to others.
Property Insurance Financial Services Companies that provide insurance to protect the consumer against financial loss in the event of accidents to property such as fire, theft, and some water damage.
Property Management Real Estate Companies that provide products or services related to the operation, control, maintenance, and oversight of real estate and physical property, often acting as an intermediary between property owner and tenant.
Psychology Health Care Companies that deal with the scientific study of the human mind and its functions.
Public Relations Sales and Marketing Companies that are hired to conceive, produce and manage un-paid messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions.
Public Safety Government and Military Companies that are concerned with the welfare and protection of the general public.
Public Transportation Transportation Companies affiliated with the operation of buses, trains, subways, and other forms of transit that charge set fares, run on fixed routes, and are available to the public. This could range from owning the buses, to inspecting the vehicles, to operating the stations.
Publishing Content and Publishing, Media and Entertainment Companies that will publish a writer's work.
Q&A Community and Lifestyle Companies that provide online forums where users can ask and answer questions on a variety of topics, often relying on community-driven moderation and reputation systems to ensure quality content.
QR Codes Software Companies that develop quick response codes which are a machine-readable optical label, containing information about the item to which it is attached.
Quality Assurance Professional Services Companies that help other companies assess whether what they produce or provide is up to their standards.
Quantified Self Biotechnology, Data and Analytics Companies providing products and services that enable individuals to collect, analyze, and utilize their own personal data in order to improve their daily life.
Quantum Computing Science and Engineering Companies that research, develop, and manufacture quantum computing hardware, software, and related technologies, with the aim of solving complex problems that are beyond the capabilities of standard computers.
Racing Sports Companies that specialize in the promotion, organization, and management of competitive motor racing events and teams.
Railroad Transportation Companies that operate or work on/with railroad tracks, rail yards, or trains.
Reading Apps Apps, Software Companies that facilitate literature reading.
Real Estate Real Estate Companies that facilitate the buying, selling, leasing, and management of residential, commercial, industrial, and/or agricultural properties, as well as companies involved in property development, property marketing, and property appraisal.
Real Estate Investment Financial Services, Real Estate Companies that are involved in the purchase, management, and sale or rental of real estate for profit.
Real Time   Companies that specialize in producing materials in real-time.
Recipes Food and Beverage Companies that curate a set of instructions for preparing a particular dish.
Recreation Sports Companies engaged in leisure services, including but not limited to, tour operations, travel agencies, amusement parks, golf courses, gaming and fishing preserves, sport stadiums, sports teams, movie theaters, dance and theatrical companies, and recreational goods rentals.
Recreational Vehicles Transportation Companies that produce a motor vehicle or trailer which includes living quarters designed for accommodation.
Recruiting Professional Services Companies that provide products or services that facilitate the process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs within an organization.
Recycling Sustainability Companies involved in the process of converting waste materials into new materials and objects.
Rehabilitation Health Care Companies that focus on therapy to regain or improve function after a debilitating event.
Religion Community and Lifestyle Companies that are recognized on a subnational level by a state or province government and have a general belief in and worship of a superhuman controlling power, especially a personal God or gods.
Renewable Energy Energy, Sustainability Companies that offer products or services related to the collection of energy from resources that are naturally replenished more quickly than they are consumed, including but not limited to, sunlight, wind, water movement, geothermal heat, and biomass.
Rental Commerce and Shopping Companies involved with properties that are available for rent.
Rental Property Real Estate Companies that lease properties to tenants or that facilitate property leasing through products or services.
Reputation Information Technology Companies that deal with a company's overall reputation among its various stakeholders.
Reservations Events, Media and Entertainment Companies involved with holding someone's place, ranging from dinner reservations to parking spots.
Residential Real Estate Companies that relate to the consumer real estate process.
Resorts Travel and Tourism Self-contained commercial establishments provide food, drink, lodging, sports, entertainment, and shopping on premises.
Restaurants Food and Beverage Places where people pay to sit and eat meals that are cooked and served on the premises.
Retail Commerce and Shopping Companies that sell physical finished goods and products for use or consumption by individual purchasers in exchange for money.
Retail Technology Commerce and Shopping, Hardware, Software Companies that create innovative technological solutions that enable retailers (brick-and-mortar, e-commerce, D2C, etc.) to increase sales, improve customer satisfaction, improve efficiency, and manage and optimize operations within the retail industry.
Retirement Community and Lifestyle Companies focused on or related to the action of leaving one's job and ceasing to work.
RFID Hardware Companies that develop, sell, or maintain goods utilizing a form of wireless communication that incorporates the use of electromagnetic or electrostatic coupling in the radio frequency portion of the electromagnetic spectrum.
Ride Sharing Transportation Companies that deal with providing passengers with a private vehicle driven by its owner either for free, or for a fee, especially as arranged by means of a website or app.
RISC Hardware Companies that manufacture, sell, or maintain computers based on a processor designed to perform a limited set of operations extremely quickly.
Risk Management Professional Services Companies that deal with the identification, evaluation, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events or to maximize the realization of opportunities.
Robotics Hardware, Science and Engineering, Software Companies that combine the design, construction, operation and use of robots with computer systems, for their control, sensory feedback, and information processing.
Roku Consumer Electronics, Hardware, Platforms Companies that work with or incorporate Roku (the streaming service) into their services.
Rugby Sports Companies that are focused on any aspect of Rugby from player health, to broadcasting, to clothes, to the field/stadium operations.
SaaS Software Companies that develop a software product and sell it via a subscription over the internet rather than allowing users to download the application to their computers. (SaaS = Software as a Service).
Sailing Sports Companies that relate to the sport or recreational activity of sailing.
Sales Sales and Marketing Companies that provide products and services to help other businesses increase their revenue by improving their sales strategies and processes, typically by offering tools and technologies.
Sales Automation Information Technology, Sales and Marketing, Software Companies that build software to automate and streamline manual, tedious, and time-consuming tasks in the sales process including e-mail reminders, inventory control, pricing, regular documentation, standard contracts, etc.
Same Day Delivery Transportation Companies that provide the service of transporting and delivering goods to customers on the same day an order is placed.
Satellite Communication Hardware Companies that produce or maintain artificial satellites that relay and amplify radio telecommunications signals.
Scheduling Information Technology, Software Companies that focus on the process of arranging, controlling, and optimizing work and workloads in a production process.
Seafood Food and Beverage Companies that specialize in the farming, fishing, processing, serving, marketing, or delivery of seafood products.
Search Engine Internet Services Companies that provide a software system that catalogs information on the internet and allows users to specify a text query that returns relevant results related to their keywords.
Secondary Education Education Companies that revolve around the stage of education which follows primary education, generally covering the early to mid–teenage years of a student's life.
Security Privacy and Security Companies that provide services to protect customers or clients from danger or threat, encompassing cybersecurity (digital security) and physical security.
Self-Storage Real Estate Companies that provide storage spaces also known as storage units which are rented to tenants usually on a short-term basis (often month-to-month).
SEM Advertising, Internet Services, Sales and Marketing Companies that specialize in internet-based marketing related to the promotion of websites by increasing their visibility in search engine results pages (SERPs) through search engine optimization (SEO) and/or paid advertising. (SEM = Search Engine Marketing)
Semantic Search Internet Services Companies related to improving search accuracy by understanding the searcher's intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the web or within a closed system, to generate more relevant results.
Semantic Web Internet Services Companies that deal with the file format genre semantic web that has the ultimate goal of making a machine understand internet data.
Semiconductor Hardware, Science and Engineering Companies related to the researching and manufacturing of materials with electrical conducting properties that allow for alteration, enabling uses in various applications, including especially integrated circuits (also known as chips or microchips) for computers and other electronics.
Sensor Hardware Companies that develop devices whose purpose is to detect events or changes in its environment and send the information to other electronics.
SEO Internet Services, Sales and Marketing Companies that work primarily to improve the quality and quantity of online traffic to a website or a web page from search engines. (SEO = Search Engine Optimization).
Serious Games Gaming Companies that design games for a primary purpose other than pure entertainment, such as training or education in applications (ex: military or medical simulation, emergency management, rehabilitation, etc.).
Service Industry   Companies involved in retail, transport, distribution, food services as well as other service-dominated businesses.
Sex Industry Community and Lifestyle Companies that provide sexual entertainment, products, services, or education.
Sex Tech Community and Lifestyle Companies that develop, sell, or maintain technology dealing with sexuality or the sexual experience.
Sharing Economy Collaboration Companies that allow individuals to lend goods or offer services to other individuals at rates cheaper than those offered through traditional entities.
Shipping Transportation Companies that relate to the physical transportation of commodities and merchandise goods and cargo by land, air, or sea.
Shipping Broker Transportation Companies that relate to agents employed in the buying and selling of ships.
Shoes Clothing and Apparel, Consumer Goods Companies that focus on the production and selling of footwear.
Shopping Commerce and Shopping Companies that facilitate the process of a customer purchasing goods from stores, including those that provide services such as shopping intelligence, mystery shopping, customer experience, or products such as shopping carts or self-checkout machines. Does not include retail or online stores.
Shopping Mall Commerce and Shopping Companies related to shopping centers in which one or more buildings form a complex of shops with interconnecting walkways, usually indoors.
Simulation Software Companies that create and utilize computer-based models to mimic real-world processes, systems, and environments.
Skiing Sports Companies related to the sport of skiing.
Skill Assessment Education Companies that provide tests designed to help individuals or employers evaluate an individual's ability to perform particular tasks.
Small and Medium Businesses   Companies whose primary product or service is offered exclusively to businesses of 1000 or fewer employees to meet their unique needs and challenges as smaller organizations (ex: small business loans or office spaces for companies with 250-500 employees.)
Smart Building Real Estate Companies that use Internet of Things devices combined with building management systems to monitor, analyze, and manage a building's operations, involving the installation and use of advanced and integrated building technology systems.
Smart Cities Real Estate Companies that offer products or services that enable local governments to use sensors and other types of data collection to track information about city operations (i.e. transportation, energy, or utilities) for the purpose of analyzing the data with the goal of enhancing the quality, efficiency, or cost-effectiveness of those operations.
Smart Home Consumer Electronics, Real Estate Companies producing and selling products and services that make homes more automated, connected, and convenient.
SMS Internet Services, Messaging and Telecommunications Companies related to the sending and receiving of text messages. (SMS = Short Messaging Service).
Snack Food Food and Beverage Companies that produce or sell snacks.
SNS Software Companies involved with an online vehicle, whose purpose is creating relationships with other people who share an interest, background, or real relationship. (SNS = Social Networking Service.)
Soccer Sports Companies that relate to the sport of soccer.
Social Community and Lifestyle Companies that are designed to address a social problem.
Social Assistance Government and Military Companies that provide help to individuals and families.
Social Bookmarking Content and Publishing Companies that offer users the ability to add, annotate, edit, and share bookmarks of web documents.
Social CRM Information Technology, Sales and Marketing, Software Companies that provide software or services that enable businesses to engage with their customers through social media channels, integrating these interactions with traditional customer relationship management (CRM) tools.
Social Entrepreneurship Community and Lifestyle Companies that relate to applying commercial strategies to maximize improvements in financial, social, and environmental well-being.
Social Impact Social Impact Companies that intend to aid in or positively impact social injustices or challenges (i.e. homelessness, racial inequality, climate change, etc.).
Social Media Internet Services, Media and Entertainment Companies that offer products or services designed to manage or enhance that creation or sharing of information.
Social Media Advertising Advertising, Sales and Marketing Companies that place ads on social networking sites.
Social Media Management Internet Services, Sales and Marketing Companies that deal with the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms.
Social Media Marketing Sales and Marketing Companies that offer products or services to promote brands, products, or services using social media platforms.
Social Network Internet Services Companies that develop a website, application, or platform that enables users to communicate with each other by virtually creating and sharing information; this excludes companies that offer social media products or services but are not social networks.
Social News Media and Entertainment Companies that feature user-posted stories which are ranked based on popularity.
Social Recruiting Professional Services Companies related to the process of recruiting candidates through social media platforms including online forums, job boards, and blogs.
Social Shopping Commerce and Shopping Companies that deal with social networking services to share their latest purchases, wants, deals, etc.
Software Software Companies whose primary product is a computer application or whose services facilitate the development of computer applications.
Software Engineering Science and Engineering, Software Companies whose primary product or service deals with the design, development, testing, and maintenance of software applications.
Solar Energy, Natural Resources, Sustainability Companies that research, develop, engineer, manufacture, or install technologies to capture radiant light and heat from the sun as a source of renewable energy.
Space Travel Transportation Companies that deal with exploration beyond earth.
Spam Filtering Information Technology Companies that provide spam filtering products and services to identify and block unsolicited spam in various forms (i.e spam texts, spam emails, spam calls, website bot spam, and more).
Speech Recognition Data and Analytics, Software Companies that develop, improve, sell, or maintain technology to recognize voices.
Sponsorship Sales and Marketing Companies that deal with a form of advertising in which companies pay to be associated with certain events.
Sporting Goods Commerce and Shopping, Sports Companies that create or deal with sports equipment sold as a commodity.
Sports Sports Companies that are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports.
Staffing Agency Administrative Services Companies that have employees who can be hired out for temporary or long-term work.
STEM Education Education, Science and Engineering Companies that deal with educating students in science, technology, engineering, and mathematics in interdisciplinary and applied approach.
Stock Exchanges Financial Services, Lending and Investments Companies that provide, support, or are dedicated to a centralized location where the shares of publicly traded companies are bought and sold.
Subscription Service   Companies whose primary business model requires customers to pay a recurring price at regular intervals for access to a product or service.
Supply Chain Management Transportation Companies that manage the flow of goods and services, involving the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point-of-origin to point-of-consumption.
Surfing Sports Companies involved in all aspects of the sport of surfing, from training to the manufacturing of surfing-related goods.
Sustainability Sustainability Companies that develop and promote environmentally friendly products, services, and practices that minimize negative impacts on the environment and natural resources, while promoting social and economic well-being.
Swimming Sports Companies that deal with all things related to the sport of swimming.
Table Tennis Sports Companies deal with any aspect of ping-pong.
Task Management Software Companies that provide products or services to help individuals or teams manage all aspects of a task through its life cycle.
Taxi Service Transportation Companies that are involved in the transportation of persons in a taxi cab (or any motor vehicle equipped or designed to carry 12 passengers or less) for a non-shared ride, based on time and distance traveled as measured by a taximeter.
Tea Food and Beverage Companies that are involved in, but not limited to, the sourcing, brewing, distribution of tea and also create products to aid in this process.
Technical Support Information Technology Companies that offer assistance and troubleshooting services to clients experiencing issues with technological products such as software, hardware, networking equipment, mobile phones, printers, etc.
Teenagers Community and Lifestyle Companies that are catered towards teenagers.
Telecommunications Hardware Companies that transmit information over wire, radio, optical, or other electromagnetic systems.
Tennis Sports Companies involved in anything related to the sport of tennis.
Test and Measurement Data and Analytics Companies that offer assessment instruments or services to other organizations.
Text Analytics Data and Analytics, Software Companies that deal with deriving high-quality information from text.
Textbook Education Companies that deal with books used as a standard work for the study of a particular subject.
Textiles Manufacturing Companies that deal with the production of cloth or woven fabric.
Theatre Media and Entertainment Companies related to plays, musicals or other theatrical events.
Therapeutics Health Care Companies that relate to treatments or therapy to help remediate health problems.
Ticketing Events, Media and Entertainment Companies that deal with the production, selling, or management of tickets.
Timber Natural Resources Companies that work with employees, equipment, machinery, space, property, management, and technology created and operating to provide timber and timber-related products to a wide variety of customers.
Timeshare Real Estate, Travel and Tourism Companies that deal with vacation properties with shared ownership.
Tizen Platforms Companies that deal with a Linux-based mobile operating system backed by the Linux Foundation but developed and used primarily by Samsung Electronics.
Tobacco Consumer Goods, Food and Beverage Any company that is broadly connected to tobacco products, and/or are focused on the growing, processing, distributing, or selling of tobacco products (including accessories such as e-cigs or vapes).
Tour Operator Travel and Tourism Companies that deal with any type of tour.
Tourism Travel and Tourism Companies related to the business of attracting, accommodating, entertaining, and educating short-term travelers. Tourism refers to short-term travel for any purpose, and tourism companies generally fall within the service industry and work to support tourists.
Toys Consumer Goods Companies that deal with toys.
Trade Shows Administrative Services Companies that deal with or are exhibitions at which businesses in a particular industry promote their products and services.
Trading Platform Financial Services, Lending and Investments Companies that develop software enabling users to monitor investment accounts and to place trades for stocks, bonds, currencies, commodities, derivatives, and other financial products through financial intermediaries.
Training Education Companies that teach individuals specific skills needed for a particular job or task.
Transaction Processing Financial Services, Payments, Software Companies that focus on information processing that is divided into individual, indivisible operations called transactions.
Translation Service Professional Services Companies that convert text from one language into another.
Transportation Transportation Companies related to the movement of people, animals, or goods from one location to another.
Travel Travel and Tourism Companies related to the movement of people between distant locations, whether for short or long-term periods, one-way or round-trip.
Travel Accommodations Travel and Tourism Companies that provide lodging in exchange for payment.
Travel Agency Travel and Tourism Companies that related to making travel arrangements for travelers.
Tutoring Education Companies that offer private academic support to people who are in need of educational assistance.
TV Media and Entertainment, Video Companies that broadcast programs on, develop products for, or otherwise primarily focus on television.
TV Production Media and Entertainment, Video Companies that work to create television programs, including companies involved in development, pre-production, filming, post-production, and distribution.
Twitter Platforms Companies whose primarily role is dealing with Twitter.

U - Z

INDUSTRY INDUSTRY GROUP(S) DEFINITION
Ultimate Frisbee Sports Companies that widely relate to Ultimate Frisbee, a sport in which players seek to score points by passing a frisbee to a teammate over the opposing team's goal line. This includes Ultimate Frisbee leagues, teams, media outlets, and official equipment manufacturers.
Underserved Children   Companies that cater towards underserved children.
Unified Communications Information Technology, Internet Services, Messaging and Telecommunications Companies that provide software or services that integrate various communication methods within a business, such as voice, video, messaging, and collaboration tools, into a single, cohesive system.
Universities Education Companies that provide or deal with higher education institutions.
Usability Testing Data and Analytics, Design Companies that specialize in evaluating and providing feedback on the user experience of websites, applications, or products to improve their ease of use, efficiency, and satisfaction for end-users.
UX Design Design Companies that focus on designing the user experience of interacting with a product or website. This includes all aspects of a user's interaction with the product or website, i.e. usability, accessibility, desirability, and performance.
Vacation Rental Real Estate, Travel and Tourism Companies that deal with the reservations of lodging for short-term periods.
Vending and Concessions Commerce and Shopping Companies that deal with providing food and beverage at events.
Venture Capital Financial Services, Lending and Investments Companies that invest or facilitate investments in early-stage, high-potential, and innovative startup companies, often in exchange for equity ownership in the company and a goal of generating significant returns on investment.
Vertical Search Internet Services Companies involved with search engines that focus on a specific domain, or vertical.
Veterinary Health Care Companies that are dedicated to the treatment of animals.
Video Media and Entertainment, Video Companies that focus primarily on the production, editing, distribution, hosting, and/or broadcasting of video content.
Video Advertising Advertising, Sales and Marketing Companies that deal with ads containing video.
Video Chat Information Technology, Internet Services, Messaging and Telecommunications Companies involved in face-to-face conversation held over the internet by means of dedicated software.
Video Conferencing Hardware, Information Technology, Internet Services, Messaging and Telecommunications, Software Companies involved in face-to-face meetings held over the internet by means of dedicated software.
Video Editing Content and Publishing, Media and Entertainment, Video Companies that deal with the manipulation and arrangement of video shots.
Video Games Gaming Companies that develop games played electronically.
Video on Demand Media and Entertainment, Video Companies that deliver or support the delivery of movies, programs, or sports events to a TV when the customer requests it.
Video Streaming Content and Publishing, Media and Entertainment, Video Companies that deliver video content continuously over the internet to a remote user.
Virtual Assistant Software Companies that deal with offsite administrative support.
Virtual Currency Financial Services, Payments, Software Companies that produce and deal with electronic representations of monetary value that may be issued, managed, and controlled.
Virtual Desktop Software Companies that deal with computer operating systems that run virtually, as opposed to directly on the user's endpoint hardware.
Virtual Goods Commerce and Shopping, Software Companies that deal with goods that only exist in the digital world.
Virtual Reality Hardware, Software Companies involved in creating computer-generated simulations of a 3D image or environment that can be interacted with in a seemingly real or physical way.
Virtual Workforce Administrative Services Companies that offer services or technology that enables businesses to employ and manage remote workers across various locations.
Virtual World Community and Lifestyle, Media and Entertainment, Software Companies involved in computer-based simulated environments, many of which support user-created personal avatars.
Virtualization Hardware, Information Technology, Software Companies that develop software or hardware solutions that allow multiple operating systems and applications to run on a single physical server or computer by creating a virtual (rather than physical) version of the device or resource.
Visual Search Internet Services Companies that specialize in the use of real world images (screenshots, Internet images, or photographs) as the stimuli for online searches.
Vocational Education Education Companies that prepare people to a skilled craft as an artisan, trade as a tradesperson, or work as a technician
VoIP Information Technology, Internet Services, Messaging and Telecommunications Companies that develop VoIP services for residential and commercial customers. (VoIP = Voiceover Internet Protocol).
Volleyball Sports Companies related to the sport of volleyball.
Warehousing Transportation Companies that temporarily store goods before they are later sold or distributed.
Waste Management Sustainability Companies that process and manage waste, i.e. garbage disposal, refuse disposal, recycling, etc.
Water Natural Resources Companies related to the production, management, maintenance, or research of water.
Water Purification Sustainability Companies that deal with the process of removing undesirable chemicals, biological contaminants, suspended solids, and gasses from water.
Water Transportation Transportation Subsection of transportation. Companies that transport people or goods over water.
Wealth Management Financial Services Companies that work with clients to maximize their overall financial situation through asset management and various forms of broader financial planning.
Wearables Consumer Electronics, Hardware Companies that produce computing devices intended to be worn on the body.
Web Apps Apps, Software Companies that develop a software app for use in web browsers.
Web Browsers Internet Services, Software Companies that develop applications used to access and view websites.
Web Design Design Companies that support the design and user experience aspect of website development.
Web Development Software Companies that either build websites for clients or provide products/services to enable customers to build their own.
Web Hosting Internet Services Companies that provide the technologies (e.g., servers) and services (e.g., DNS and other configurations) required to maintain a website and make it accessible online.
WebOS Platforms Companies that run and produce WebOS, an LG-owned, Linux-based operating system
Wedding Community and Lifestyle, Events Companies that provide goods or services for weddings.
Wellness Health Care Companies that enable consumers to incorporate wellness activities and lifestyles into their daily lives.
Wholesale Commerce and Shopping Companies that sell and purchase great quantities of products from manufacturers, farmers and other producers, or vendors.
Wind Energy Energy, Natural Resources, Sustainability Companies that are part of the wind-making electricity process, from companies that build and maintain wind turbines to ones that store/distribute energy.
Windows Platforms Companies that build software for, around, or related to Microsoft operating systems.
Windows Phone Consumer Electronics, Hardware, Mobile, Platforms Companies that work with or incorporate Microsoft's Windows Phone into their services.
Wine And Spirits Food and Beverage Companies related to alcoholic beverages that are distilled and fermented (excluding beer).
Winery Food and Beverage Companies that house a building or property which produces wine or a business involved in the production of wine such as a wine company.
Wired Telecommunications Messaging and Telecommunications Companies that produce telecommunication systems that are not wireless.
Wireless Hardware, Mobile Companies that facilitate the transfer of information using remote communication technologies (i.e., two-way radios or cell phones or using cordless devices (i.e. keyboards, headsets, garage door openers, etc.).
Women's Community and Lifestyle Companies that cater towards women.
Wood Processing Manufacturing Companies involved in the transformation of turning trees into paper, lumber, or any other wood product.
Xbox Consumer Electronics, Hardware, Platforms Companies that specifically support Microsoft's Xbox and its services, i.e. building, game development, branding, etc.
Young Adults Community and Lifestyle Companies focused on individuals in their teens and early twenties.

Was this article helpful?

3 out of 3 found this helpful

Have more questions? Submit a request